IHeartRadio Music Festival Audience in United States

IHeartRadio Music Festival logo

IHeartRadio Music Festival has an estimated audience of 291,880 people in United States. 46.6% are female, 53.4% are male, average age 37.3. Top regions: California, Nevada, Texas. Top brand affinities: Home construction, Dog breed, Bank account, Product design, Ichiro Suzuki.

The average IHeartRadio Music Festival fan in United States is 37.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Nevada, Texas. Top brand affinities include Home construction, Dog breed, Bank account, with strongest over-indexing on Home construction (4.54× the country average). Demographically, the IHeartRadio Music Festival audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of IHeartRadio Music Festival fans

Demographic split for IHeartRadio Music Festival audience in United States
MetricValue
Female46.6%
Male53.4%
Average age37.3
Estimated audience size291,880

Audience persona

The typical IHeartRadio Music Festival fan in United States is balanced, around 37.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for IHeartRadio Music Festival in United States
RegionReachAffinity
California62,2461.94×
Nevada35,16712.46×
Texas21,9280.87×
Florida16,4790.83×
New York11,9990.74×
Arizona7,8401.32×
Illinois7,1690.74×
Ohio7,0610.79×
Pennsylvania6,1370.62×
Michigan5,7900.76×
New Jersey5,5560.75×
Georgia5,2150.58×
North Carolina5,1380.59×
Colorado4,5510.99×
Virginia4,3540.61×
Massachusetts4,3160.75×
Tennessee4,2460.73×
Washington4,2430.72×
Maryland3,4660.69×
Utah3,4591.32×
Minnesota3,4100.82×
Wisconsin2,9730.68×
Indiana2,8730.54×
Missouri2,7470.58×
Oregon2,6140.78×
South Carolina2,5900.59×
Louisiana2,5340.67×
Kentucky2,4780.68×
Alabama2,4580.6×
Oklahoma2,4550.76×
Connecticut2,1040.72×
Iowa1,9580.81×
Arkansas1,6090.67×
Mississippi1,5940.66×
New Mexico1,4400.98×
Kansas1,4360.62×
Nebraska1,3990.96×
Hawaii1,1430.91×
Alaska1,0341.66×
Idaho7730.53×
North Dakota7001.17×
Washington, District of Columbia6460.74×
New Hampshire6240.54×
Rhode Island6190.67×
West Virginia6180.45×
Delaware5820.72×
Montana5550.69×
Maine3800.36×
South Dakota3420.51×
Wyoming3230.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for IHeartRadio Music Festival audience
BrandAffinityCategory
Home construction4.54×Home & Garden
Dog breed2.51×Pets & Animals
Bank account4.47×Business & Career
Product design2.42×Business & Career
Ichiro Suzuki12.43×Sports
Elsword15.42×Games
Progressive rock1.94×Music & Radio
Pro-Ject3.63×Music & Radio
Kendra Scott2.6×Fashion & Accessoires
The Streets20×Music & Radio
Tezz5.98×Movies & TV
UK garage4.5×Music & Radio
Nebraska Cornhuskers football2.63×Sports
Mortgage insurance3.2×Business & Career
Stamp collecting3.05×Home & Garden
Guy Fieri2.47×Movies & TV
Hexbug13.81×Kids & Family
Monmouth County, New Jersey5.79×Travel & Leisure
Berks County, Pennsylvania7.21×Travel & Leisure
Electrolyte2.56×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by IHeartRadio Music Festival audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.44
ExtroversionTHRILL1.53
Early Adopter MentalityPOWER1.43
Risk AppetiteTHRILL1.39
Sports ActivityPOWER1.39
SustainabilityBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for IHeartRadio Music Festival
CountryShare
United States82.6%
United Kingdom5.4%
Brazil4.5%

See IHeartRadio Music Festival audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does IHeartRadio Music Festival have in United States?

IHeartRadio Music Festival has an estimated audience of 291,880 people in United States, concentrated in California and Nevada.

What is the gender split and age of IHeartRadio Music Festival fans?

46.6% of IHeartRadio Music Festival fans are female, 53.4% are male, with an average age of 37.3 years.

Which brands do IHeartRadio Music Festival fans like most?

IHeartRadio Music Festival fans show strongest brand affinity for Home construction (4.54×), Dog breed (2.51×), and Bank account (4.47×) over the country average.

Where do IHeartRadio Music Festival fans live in United States?

IHeartRadio Music Festival fans in United States are most concentrated in California (reach 62,246), Nevada (reach 35,167), and Texas (reach 21,928). These three regions account for the largest share of the active audience.

What other brands do IHeartRadio Music Festival fans also like?

Beyond IHeartRadio Music Festival itself, the audience over-indexes on Dog breed (2.51×), Bank account (4.47×), Product design (2.42×), and Ichiro Suzuki (12.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for IHeartRadio Music Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.