Rascasse Audience Intelligence

IMAX Target Market in United States

A data profile of the people who buy, follow and care about IMAX in United States — modelled from more than twelve digital signal sources. IMAX has an estimated audience of 1,673,653 people in United States.

#3among Movie theater in United States#1693among Brand in United States#2649in Movies & TV

The average IMAX fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Godzilla, Peacemaker, Superman, with strongest over-indexing on Godzilla (6.61× the country average).

Demographically, the IMAX audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical IMAX fan in United States is more male, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Godzilla.

Category: Movies & TV · Type: Brand · Subtype: Movie theater

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the IMAX profile in United States.

Audience size
1.7M
in United States
Gender
40.2%♀
59.8% male
Age
36.0
average years
Country rank
#16346
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of IMAX

40.2% are female, 59.8% are male, average age 36.0.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for IMAX audience in United States
MetricValue
Female40.2%
Male59.8%
Average age36.0
Estimated audience size1,673,653
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the IMAX audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3922%
40-4918%
50+12%
Fig. 04

Worldwide distribution

23.2%

of the worldwide IMAX audience comes from United States.

Worldwide audience distribution share by country for IMAX
CountryShare
United States23.2%
Japan17.1%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the IMAX audience in United States is strongest.

Fig. 05

Top regions by affinity

IMAX customers by region in United States
#RegionReachAffinity×
01Nevada~60K3.75×
02Indiana~70K2.32×
03New Mexico~20K1.92×
04Rhode Island~10K1.79×
05Arizona~60K1.67×
06Kansas~20K1.57×
07Delaware~7K1.55×
08New Hampshire~10K1.47×
09Oklahoma~30K1.40×
10Texas~200K1.27×
11Missouri~30K1.25×
12Iowa~20K1.16×
13Tennessee~40K1.15×
14Georgia~60K1.14×
15Massachusetts~40K1.13×
16Colorado~30K1.12×
17Utah~20K1.11×
18Florida~100K1.10×
19Arkansas~10K1.06×
20California~200K1.00×
21North Carolina~50K1.00×
22Pennsylvania~60K0.98×
23Michigan~40K0.95×
24Maine~6K0.92×
25Washington~30K0.89×
26Washington, District of Columbia~5K0.88×
27Illinois~50K0.83×
28New York~80K0.82×
29Virginia~30K0.80×
30Maryland~20K0.80×
31Alabama~20K0.79×
32Montana~4K0.76×
33South Carolina~20K0.74×
34New Jersey~30K0.72×
35Connecticut~10K0.72×
36Idaho~6K0.71×
37Oregon~10K0.70×
38Kentucky~10K0.69×
39Vermont~2K0.69×
40Alaska~2K0.68×
41Minnesota~20K0.62×
42Mississippi~9K0.62×
43Nebraska~5K0.56×
44Ohio~30K0.55×
45Wisconsin~10K0.54×
46Louisiana~10K0.53×
47North Dakota~2K0.52×
48South Dakota~2K0.51×
49West Virginia~4K0.50×
50Hawaii~4K0.49×
Fig. 06

Affinity by region

Affinity by region — IMAX, United States
0.49×1.00×3.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the IMAX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for IMAX audience
#·InterestCategoryAffinity×
01Battle Angel AlitaLiterature41.21×
02Vanessa KirbyMovies & TV8.00×
03DuneMovies & TV6.80×
04Morena BaccarinMovies & TV6.67×
05GodzillaMovies & TV6.61×
06Jon HammMovies & TV5.95×
07Raven (comics)Literature5.02×
08PeacemakerMovies & TV3.69×
09Scooby-DooMovies & TV3.26×
10Rob ReinerMovies & TV2.72×
11Harry PotterMovies & TV2.33×
12Action moviesMovies & TV2.18×
13SupermanMovies & TV2.11×
14Video gamesGames1.90×
15United StatesTravel & Leisure1.75×
16Rock musicMusic & Radio1.73×
17Pop musicMusic & Radio1.72×
18Comedy moviesMovies & TV1.68×
19CultureLiterature1.58×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the IMAX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by IMAX audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.47×
Need for SecurityCONSERVATISM1.36×
Healthy LifestyleBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by IMAX audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.90×
SustainabilityBALANCE0.95×
Sports ActivityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is IMAX's target market in United States?

IMAX's target market in United States covers an estimated 1,673,653 people, concentrated in California and Texas.

02

What is the gender split and age of IMAX customers?

40.2% of the IMAX audience are female, 59.8% are male, with an average age of 36.0 years.

03

Which brands do IMAX fans like most?

IMAX fans show strongest brand affinity for Godzilla (6.61×), Peacemaker (3.69×), and Superman (2.11×) over the country average.

04

Where do IMAX fans live in United States?

IMAX fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do IMAX fans also like?

Beyond IMAX itself, the audience over-indexes on Peacemaker (3.69×), Superman (2.11×), Vanessa Kirby (8×), and Dune (6.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie theater audiences in United States

See IMAX audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for IMAX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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