IMAX Audience in United States
IMAX has an estimated audience of 1,704,572 people in United States. 40.2% are female, 59.8% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Godzilla, Batman, Peacemaker, Superman, Dune.
The average IMAX fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Godzilla, Batman, Peacemaker, with strongest over-indexing on Godzilla (6.61× the country average). Demographically, the IMAX audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Brand · Subtype: Movie theater
Demographics of IMAX fans
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 36.0 |
| Estimated audience size | 1,704,572 |
Audience persona
The typical IMAX fan in United States is more male, around 36.0 years old, with strong Risk Appetite tendencies and a notable affinity for Godzilla.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 192,034 | 1.02× |
| Texas | 184,835 | 1.26× |
| Florida | 120,989 | 1.05× |
| New York | 79,659 | 0.84× |
| Indiana | 76,616 | 2.46× |
| Nevada | 64,432 | 3.91× |
| Georgia | 61,166 | 1.16× |
| Pennsylvania | 59,925 | 1.04× |
| Arizona | 54,885 | 1.58× |
| Illinois | 51,455 | 0.91× |
| North Carolina | 50,268 | 0.98× |
| Michigan | 42,831 | 0.96× |
| Massachusetts | 40,358 | 1.2× |
| Tennessee | 37,510 | 1.1× |
| Missouri | 34,429 | 1.25× |
| Colorado | 32,803 | 1.22× |
| Washington | 31,439 | 0.92× |
| Virginia | 30,841 | 0.74× |
| New Jersey | 29,893 | 0.69× |
| Ohio | 29,062 | 0.55× |
| Oklahoma | 27,508 | 1.45× |
| Maryland | 21,419 | 0.73× |
| Kansas | 20,393 | 1.52× |
| South Carolina | 19,753 | 0.77× |
| Alabama | 17,705 | 0.74× |
| Iowa | 17,219 | 1.23× |
| Arkansas | 15,963 | 1.14× |
| New Mexico | 15,718 | 1.84× |
| Minnesota | 15,105 | 0.62× |
| Utah | 14,604 | 0.96× |
| Kentucky | 13,646 | 0.64× |
| Wisconsin | 13,512 | 0.53× |
| Oregon | 13,508 | 0.69× |
| Connecticut | 12,121 | 0.71× |
| Louisiana | 11,518 | 0.52× |
| Rhode Island | 10,145 | 1.87× |
| New Hampshire | 10,112 | 1.51× |
| Mississippi | 8,020 | 0.57× |
| Delaware | 8,007 | 1.7× |
| Idaho | 5,893 | 0.69× |
| Maine | 5,845 | 0.96× |
| Washington, District of Columbia | 4,485 | 0.88× |
| Nebraska | 4,218 | 0.49× |
| West Virginia | 3,038 | 0.38× |
| Montana | 3,024 | 0.64× |
| Hawaii | 2,669 | 0.36× |
| Alaska | 2,079 | 0.57× |
| Vermont | 1,682 | 0.56× |
| South Dakota | 1,094 | 0.28× |
| North Dakota | 965 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Godzilla | 6.61× | Movies & TV |
| Batman | 5.28× | Movies & TV |
| Peacemaker | 3.69× | Movies & TV |
| Superman | 2.11× | Movies & TV |
| Dune | 6.8× | Movies & TV |
| Vanessa Kirby | 8× | Movies & TV |
| Battle Angel Alita | 41.21× | Literature |
| Raven (comics) | 5.02× | Literature |
| Euphoria | 1.87× | Movies & TV |
| Harry Potter | 2.33× | Movies & TV |
| United States | 1.75× | Travel & Leisure |
| Mission: Impossible (film series) | 6.3× | Movies & TV |
| Video games | 1.9× | Games |
| Movies | 1.51× | Movies & TV |
| Scooby-Doo | 3.26× | Movies & TV |
| Friends | 1.95× | Movies & TV |
| Rock music | 1.73× | Music & Radio |
| Comedy movies | 1.68× | Movies & TV |
| Pedro Pascal | 4.17× | Movies & TV |
| Culture | 1.58× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.2 |
| Luxury Orientation | PREMIUM | 1.51 |
| Early Adopter Mentality | POWER | 1.24 |
| Convenience Orientation | PREMIUM | 1.19 |
| Extroversion | THRILL | 1.18 |
| Need for Security | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 17.0% |
| United Kingdom | 4.9% |
See IMAX audiences in other countries
More Movie theater audiences in United States
- Regal Entertainment Group (5,830,547)
- AMC Theatres (4,958,999)
- Cinépolis (1,781,132)
- Alhambra (834,596)
- Landmark Theatres (382,557)
Frequently asked questions
How many fans does IMAX have in United States?
IMAX has an estimated audience of 1,704,572 people in United States, concentrated in California and Texas.
What is the gender split and age of IMAX fans?
40.2% of IMAX fans are female, 59.8% are male, with an average age of 36.0 years.
Which brands do IMAX fans like most?
IMAX fans show strongest brand affinity for Godzilla (6.61×), Batman (5.28×), and Peacemaker (3.69×) over the country average.
Where do IMAX fans live in United States?
IMAX fans in United States are most concentrated in California (reach 192,034), Texas (reach 184,835), and Florida (reach 120,989). These three regions account for the largest share of the active audience.
What other brands do IMAX fans also like?
Beyond IMAX itself, the audience over-indexes on Batman (5.28×), Peacemaker (3.69×), Superman (2.11×), and Dune (6.8×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for IMAX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.