In-ear monitor Audience in United States
In-ear monitor has an estimated audience of 969,100 people in United States. 33.5% are female, 66.5% are male, average age 42.9. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the In-ear monitor audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Category: Music & Radio · Type: Topic
Demographics of In-ear monitor fans
| Metric | Value |
|---|---|
| Female | 33.5% |
| Male | 66.5% |
| Average age | 42.9 |
| Estimated audience size | 969,100 |
Audience persona
The typical In-ear monitor fan in United States is more male, around 42.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| High-end audio | 13.78× | Technology & Electronics |
| Headphones | 5.73× | Technology & Electronics |
| Planet Fitness | 3.09× | Sports |
| Sennheiser | 19.27× | Technology & Electronics |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Tropic Thunder | 13.3× | Movies & TV |
| JoJo Siwa | 8.54× | Movies & TV |
| Diaper bag | 4.13× | Kids & Family |
| Golf Channel | 3.12× | Sports |
| Fly fishing | 3.51× | Sports |
| Pressure washer | 5.16× | Home & Garden |
| Tabletop game | 3.45× | Games |
| Electric guitar | 2.58× | Music & Radio |
| Carpentry | 2.91× | Home & Garden |
| Industrial engineering | 5.89× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.18 |
| Patriotism | CONSERVATISM | 2.14 |
| Extroversion | THRILL | 2.12 |
| Luxury Orientation | PREMIUM | 1.6 |
| Need for Security | CONSERVATISM | 1.39 |
| Convenience Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.6% |
| Japan | 6.5% |
| United Kingdom | 6.1% |
See In-ear monitor audiences in other countries
More Music & Radio audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for In-ear monitor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.