Inlay Audience in United States
Inlay has an estimated audience of 406,791 people in United States. 54.9% are female, 45.1% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: Israel, Governor of Michigan, Wikia, Goop, Fairy godmother.
The average Inlay fan in United States is 38.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Governor of Michigan, Wikia, with strongest over-indexing on Israel (1.94× the country average). Demographically, the Inlay audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Inlay fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 38.6 |
| Estimated audience size | 406,791 |
Audience persona
The typical Inlay fan in United States is balanced, around 38.6 years old, with strong DIY Mentality tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 60,203 | 1.35× |
| Texas | 35,966 | 1.03× |
| New York | 30,545 | 1.34× |
| Florida | 27,589 | 1× |
| Pennsylvania | 13,917 | 1.02× |
| Illinois | 13,737 | 1.01× |
| North Carolina | 12,587 | 1.03× |
| New Jersey | 12,502 | 1.21× |
| Massachusetts | 12,495 | 1.56× |
| Georgia | 12,045 | 0.96× |
| Virginia | 11,890 | 1.2× |
| Ohio | 11,003 | 0.88× |
| Washington | 10,388 | 1.27× |
| Michigan | 10,214 | 0.96× |
| Arizona | 8,569 | 1.03× |
| Colorado | 7,931 | 1.24× |
| Maryland | 7,442 | 1.06× |
| Minnesota | 7,108 | 1.22× |
| Tennessee | 7,067 | 0.87× |
| Wisconsin | 6,368 | 1.04× |
| Indiana | 6,356 | 0.86× |
| Missouri | 6,217 | 0.95× |
| South Carolina | 6,146 | 1× |
| Oregon | 5,101 | 1.09× |
| Connecticut | 4,767 | 1.17× |
| Utah | 4,520 | 1.24× |
| Louisiana | 4,372 | 0.83× |
| Kentucky | 4,074 | 0.8× |
| Alabama | 3,999 | 0.7× |
| Oklahoma | 3,283 | 0.73× |
| Kansas | 3,191 | 1× |
| Iowa | 3,080 | 0.92× |
| Nevada | 3,027 | 0.77× |
| Arkansas | 2,400 | 0.72× |
| Idaho | 2,150 | 1.05× |
| Washington, District of Columbia | 1,930 | 1.58× |
| Nebraska | 1,877 | 0.92× |
| New Hampshire | 1,830 | 1.14× |
| Mississippi | 1,774 | 0.53× |
| Maine | 1,733 | 1.19× |
| Hawaii | 1,705 | 0.98× |
| Rhode Island | 1,568 | 1.21× |
| New Mexico | 1,460 | 0.72× |
| West Virginia | 1,158 | 0.61× |
| Delaware | 975 | 0.87× |
| Montana | 941 | 0.83× |
| Alaska | 866 | 1× |
| South Dakota | 805 | 0.86× |
| Vermont | 794 | 1.11× |
| North Dakota | 562 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 1.94× | Travel & Leisure |
| Governor of Michigan | 4.96× | Politics & Society |
| Wikia | 2.19× | Internet & Social Media |
| Goop | 3.43× | Internet & Social Media |
| Fairy godmother | 4.28× | Literature |
| Wok | 3.41× | Food & Beverages |
| Noodle (Gorillaz) | 1.72× | Music & Radio |
| Hibachi | 3.75× | Food & Beverages |
| Google Home | 3.04× | Technology & Electronics |
| headspace | 4.31× | Health |
| Vocal harmony | 2.07× | Music & Radio |
| Home staging | 2.39× | Home & Garden |
| Cherish (group) | 4.84× | Music & Radio |
| Grinch | 1.78× | Movies & TV |
| Hipster | 4.21× | Politics & Society |
| Elsword | 7.06× | Games |
| Historic site | 1.74× | Arts & Culture |
| Grace Slick | 3.3× | Music & Radio |
| MK | 1.54× | Music & Radio |
| El Paso County, Colorado | 4.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.45 |
| Quality Awareness | PREMIUM | 1.45 |
| Individualism | JOY | 1.42 |
| Luxury Orientation | PREMIUM | 1.41 |
| Design Affinity | PREMIUM | 1.26 |
| Price Sensitivity | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.6% |
| Taiwan | 15.1% |
| Myanmar | 7.0% |
See Inlay audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Inlay have in United States?
Inlay has an estimated audience of 406,791 people in United States, concentrated in California and Texas.
What is the gender split and age of Inlay fans?
54.9% of Inlay fans are female, 45.1% are male, with an average age of 38.6 years.
Which brands do Inlay fans like most?
Inlay fans show strongest brand affinity for Israel (1.94×), Governor of Michigan (4.96×), and Wikia (2.19×) over the country average.
Where do Inlay fans live in United States?
Inlay fans in United States are most concentrated in California (reach 60,203), Texas (reach 35,966), and New York (reach 30,545). These three regions account for the largest share of the active audience.
What other brands do Inlay fans also like?
Beyond Inlay itself, the audience over-indexes on Governor of Michigan (4.96×), Wikia (2.19×), Goop (3.43×), and Fairy godmother (4.28×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Inlay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.