Innocence Project Audience in United States

Innocence Project logo

Innocence Project has an estimated audience of 496,026 people in United States. 68.9% are female, 31.1% are male, average age 43.3. Top regions: California, New York, Texas. Top brand affinities: Hebe, Natural rubber, Urban Outfitters, Whataburger, Collectable.

The average Innocence Project fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hebe, Natural rubber, Urban Outfitters, with strongest over-indexing on Hebe (12.62× the country average). Demographically, the Innocence Project audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Innocence Project fans

Demographic split for Innocence Project audience in United States
MetricValue
Female68.9%
Male31.1%
Average age43.3
Estimated audience size496,026

Audience persona

The typical Innocence Project fan in United States is more female, around 43.3 years old, with strong Sustainability tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for Innocence Project in United States
RegionReachAffinity
California50,1460.92×
New York47,8631.73×
Texas39,5460.93×
Florida31,5180.94×
Pennsylvania18,5631.11×
Georgia17,8621.17×
Illinois16,1150.98×
Ohio14,8620.97×
Virginia13,9181.15×
New Jersey13,6831.08×
North Carolina13,6070.91×
Massachusetts12,3201.26×
Michigan11,5110.89×
Maryland10,0931.18×
Tennessee9,7840.98×
Washington9,7730.98×
Missouri9,3531.17×
Arizona8,9440.88×
Indiana8,8890.98×
Louisiana7,3691.15×
Colorado6,9340.89×
Alabama6,5560.95×
Minnesota6,4240.9×
Kentucky5,9710.96×
South Carolina5,9330.79×
Connecticut5,9231.19×
Wisconsin5,8930.79×
Oklahoma5,5901.01×
Oregon5,3000.93×
Washington, District of Columbia4,5703.07×
Nevada3,7650.78×
Mississippi3,6170.89×
Kansas3,6140.92×
Arkansas3,5800.88×
West Virginia3,4401.49×
Iowa3,3310.82×
Utah2,8640.64×
Nebraska2,3030.93×
Idaho2,0770.83×
New Hampshire1,9160.98×
New Mexico1,8050.73×
Hawaii1,5840.74×
Rhode Island1,5640.99×
Maine1,5180.85×
Delaware1,2930.94×
Montana1,1510.84×
Vermont9321.07×
Alaska8870.84×
North Dakota7590.74×
South Dakota6820.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Innocence Project audience
BrandAffinityCategory
Hebe12.62×Home & Garden
Natural rubber2.76×Cars & Mobility
Urban Outfitters2.43×Shopping
Whataburger1.87×Food & Beverages
Collectable1.55×Kids & Family
Israel1.97×Travel & Leisure
Stamp collecting4.35×Home & Garden
Solo climbing5.9×Sports
3D printing1.84×Technology & Electronics
19 Kids and Counting3.93×Movies & TV
Buying and Selling Real Estate5.54×Home & Garden
Kendra Scott1.76×Fashion & Accessoires
Home Bargains6.95×Shopping
Parma7.21×Travel & Leisure
Jeep Wagoneer3.27×Cars & Mobility
Necktie2.82×Fashion & Accessoires
Enfamil3.63×Kids & Family
Home staging2.81×Home & Garden
On the Border Mexican Grill & Cantina3.49×Food & Beverages
UK garage2.7×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Innocence Project audience
TraitClusterScore
SustainabilityBALANCE1.95
IndividualismJOY1.72
PatriotismCONSERVATISM1.69
Urban LifestyleOPEN1.53
Community OrientationOPEN1.53
Career OrientationPOWER1.41

Worldwide distribution

Worldwide audience distribution share by country for Innocence Project
CountryShare
United States92.5%
United Kingdom1.7%
Australia1.1%

See Innocence Project audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Innocence Project have in United States?

Innocence Project has an estimated audience of 496,026 people in United States, concentrated in California and New York.

What is the gender split and age of Innocence Project fans?

68.9% of Innocence Project fans are female, 31.1% are male, with an average age of 43.3 years.

Which brands do Innocence Project fans like most?

Innocence Project fans show strongest brand affinity for Hebe (12.62×), Natural rubber (2.76×), and Urban Outfitters (2.43×) over the country average.

Where do Innocence Project fans live in United States?

Innocence Project fans in United States are most concentrated in California (reach 50,146), New York (reach 47,863), and Texas (reach 39,546). These three regions account for the largest share of the active audience.

What other brands do Innocence Project fans also like?

Beyond Innocence Project itself, the audience over-indexes on Natural rubber (2.76×), Urban Outfitters (2.43×), Whataburger (1.87×), and Collectable (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Innocence Project. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.