Rascasse Audience Intelligence

Innocence Project Audience in United States

A data profile of the people who buy, follow and care about Innocence Project in United States — modelled from more than twelve digital signal sources. Innocence Project has an estimated audience of 493,810 people in United States.

#91among Charity in United States#431among NGO / Political Party in United States#2078in Politics & Society

The average Innocence Project fan in United States is 43.3 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Texas, California.

Top brand affinities include Sustainable energy, Renewable energy, Thandie Newton, with strongest over-indexing on Sustainable energy (14.18× the country average).

Demographically, the Innocence Project audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Sustainability, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Innocence Project fan in United States is more female, around 43.3 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Innocence Project profile in United States.

Audience size
494K
in United States
Gender
68.9%♀
31.1% male
Age
43.3
average years
Country rank
#36935
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Innocence Project fans

68.9% are female, 31.1% are male, average age 43.3.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for Innocence Project audience in United States
MetricValue
Female68.9%
Male31.1%
Average age43.3
Estimated audience size493,810
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Innocence Project audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3921%
40-4924%
50+28%
Fig. 04

Worldwide distribution

92.2%

of the worldwide Innocence Project audience comes from United States.

Worldwide audience distribution share by country for Innocence Project
CountryShare
United States92.2%
United Kingdom1.7%
Australia1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Innocence Project audience in United States is strongest.

Fig. 05

Top regions by affinity

Innocence Project fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K2.46×
02New York~50K1.78×
03West Virginia~4K1.52×
04Georgia~20K1.34×
05Connecticut~6K1.24×
06Alabama~8K1.17×
07New Jersey~10K1.16×
08Massachusetts~10K1.16×
09Rhode Island~2K1.11×
10Pennsylvania~20K1.10×
11Maryland~9K1.09×
12Oklahoma~6K1.09×
13Texas~50K1.08×
14Louisiana~7K1.05×
15Virginia~10K1.04×
16North Dakota~1K1.04×
17Missouri~8K1.03×
18Delaware~1K1.02×
19Vermont<1K1.01×
20Kentucky~6K1.00×
21Idaho~2K1.00×
22Montana~1K0.98×
23Indiana~9K0.97×
24Ohio~10K0.96×
25New Hampshire~2K0.95×
26Alaska~1K0.95×
27Illinois~20K0.94×
28Michigan~10K0.94×
29Kansas~4K0.94×
30Oregon~5K0.92×
31New Mexico~2K0.91×
32Nebraska~2K0.91×
33Maine~2K0.91×
34Washington~9K0.90×
35South Carolina~7K0.90×
36Tennessee~9K0.89×
37Florida~30K0.88×
38Colorado~7K0.88×
39Mississippi~4K0.88×
40South Dakota~1K0.88×
41North Carolina~10K0.86×
42Arkansas~4K0.86×
43Minnesota~6K0.85×
44Iowa~3K0.85×
45California~50K0.83×
46Arizona~8K0.83×
47Nevada~4K0.82×
48Hawaii~2K0.80×
49Wisconsin~6K0.78×
50Utah~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Innocence Project, United States
0.70×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Innocence Project audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Innocence Project audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV19.52×
02Tim DuncanSports19.52×
03Bill RussellSports19.52×
04Kareem Abdul-JabbarSports16.97×
05Larry BirdSports14.83×
06Sustainable energyHome & Garden14.18×
07Nobel Peace PrizePolitics & Society11.81×
08Magic JohnsonSports9.82×
09Renewable energyBusiness & Career8.28×
10PoliticoPolitics & Society6.05×
11FedExBusiness & Career4.23×
12QVCMovies & TV4.00×
13PhilanthropyArts & Culture3.45×
14InnovationBusiness & Career3.20×
15Mortgage loansBusiness & Career2.91×
16Discount storesShopping2.80×
17TV talkshowsMovies & TV2.55×
18AirbnbTravel & Leisure2.41×
19PodcastMusic & Radio2.05×
20PinterestInternet & Social Media1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Innocence Project audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Innocence Project audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.76×
IndividualismJOY2.56×
Family OrientationCONSERVATISM2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Innocence Project audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Pet OwnershipJOY0.74×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Innocence Project have in United States?

Innocence Project has an estimated audience of 493,810 people in United States, concentrated in New York and Texas.

02

What is the gender split and age of Innocence Project fans?

68.9% of Innocence Project fans are female, 31.1% are male, with an average age of 43.3 years.

03

Which brands do Innocence Project fans like most?

Innocence Project fans show strongest brand affinity for Sustainable energy (14.18×), Renewable energy (8.28×), and Thandie Newton (19.52×) over the country average.

04

Where do Innocence Project fans live in United States?

Innocence Project fans in United States are most concentrated in New York (reach ~50K), Texas (reach ~50K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Innocence Project fans also like?

Beyond Innocence Project itself, the audience over-indexes on Renewable energy (8.28×), Thandie Newton (19.52×), Larry Bird (14.83×), and Kareem Abdul-Jabbar (16.97×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Innocence Project. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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