Innocence Project Audience in United States
Innocence Project has an estimated audience of 496,026 people in United States. 68.9% are female, 31.1% are male, average age 43.3. Top regions: California, New York, Texas. Top brand affinities: Charles Barkley, Thandie Newton, Autism Awareness, Diabetes mellitus awareness, Dennis Rodman.
The average Innocence Project fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Charles Barkley, Thandie Newton, Autism Awareness, with strongest over-indexing on Charles Barkley (19.52× the country average). Demographically, the Innocence Project audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity
Demographics of Innocence Project fans
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 43.3 |
| Estimated audience size | 496,026 |
Audience persona
The typical Innocence Project fan in United States is more female, around 43.3 years old, with strong Sustainability tendencies and a notable affinity for Charles Barkley.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 50,146 | 0.92× |
| New York | 47,863 | 1.73× |
| Texas | 39,546 | 0.93× |
| Florida | 31,518 | 0.94× |
| Pennsylvania | 18,563 | 1.11× |
| Georgia | 17,862 | 1.17× |
| Illinois | 16,115 | 0.98× |
| Ohio | 14,862 | 0.97× |
| Virginia | 13,918 | 1.15× |
| New Jersey | 13,683 | 1.08× |
| North Carolina | 13,607 | 0.91× |
| Massachusetts | 12,320 | 1.26× |
| Michigan | 11,511 | 0.89× |
| Maryland | 10,093 | 1.18× |
| Tennessee | 9,784 | 0.98× |
| Washington | 9,773 | 0.98× |
| Missouri | 9,353 | 1.17× |
| Arizona | 8,944 | 0.88× |
| Indiana | 8,889 | 0.98× |
| Louisiana | 7,369 | 1.15× |
| Colorado | 6,934 | 0.89× |
| Alabama | 6,556 | 0.95× |
| Minnesota | 6,424 | 0.9× |
| Kentucky | 5,971 | 0.96× |
| South Carolina | 5,933 | 0.79× |
| Connecticut | 5,923 | 1.19× |
| Wisconsin | 5,893 | 0.79× |
| Oklahoma | 5,590 | 1.01× |
| Oregon | 5,300 | 0.93× |
| Washington, District of Columbia | 4,570 | 3.07× |
| Nevada | 3,765 | 0.78× |
| Mississippi | 3,617 | 0.89× |
| Kansas | 3,614 | 0.92× |
| Arkansas | 3,580 | 0.88× |
| West Virginia | 3,440 | 1.49× |
| Iowa | 3,331 | 0.82× |
| Utah | 2,864 | 0.64× |
| Nebraska | 2,303 | 0.93× |
| Idaho | 2,077 | 0.83× |
| New Hampshire | 1,916 | 0.98× |
| New Mexico | 1,805 | 0.73× |
| Hawaii | 1,584 | 0.74× |
| Rhode Island | 1,564 | 0.99× |
| Maine | 1,518 | 0.85× |
| Delaware | 1,293 | 0.94× |
| Montana | 1,151 | 0.84× |
| Vermont | 932 | 1.07× |
| Alaska | 887 | 0.84× |
| North Dakota | 759 | 0.74× |
| South Dakota | 682 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Charles Barkley | 19.52× | Sports |
| Thandie Newton | 19.52× | Movies & TV |
| Autism Awareness | 9.06× | Health |
| Diabetes mellitus awareness | 6.27× | Health |
| Dennis Rodman | 14.35× | Sports |
| Luka Dončić | 9.18× | Sports |
| Singer-songwriter | 3.17× | Music & Radio |
| Microblogging | 6.37× | Technology & Electronics |
| Karl Malone | 19.52× | Sports |
| Bill Russell | 19.52× | Sports |
| Tim Duncan | 19.52× | Sports |
| Voltaire | 19.52× | Literature |
| Larry Bird | 9.47× | Sports |
| Magic Johnson | 10.38× | Sports |
| Kareem Abdul-Jabbar | 12.84× | Sports |
| Politico | 5.21× | Politics & Society |
| Income tax | 6.65× | Business & Career |
| Sustainable energy | 3.68× | Home & Garden |
| MSN | 2.04× | News |
| CNN | 1.7× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.95 |
| Individualism | JOY | 1.72 |
| Patriotism | CONSERVATISM | 1.69 |
| Urban Lifestyle | OPEN | 1.53 |
| Community Orientation | OPEN | 1.53 |
| Career Orientation | POWER | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.5% |
| United Kingdom | 1.7% |
| Australia | 1.1% |
See Innocence Project audiences in other countries
More Charity audiences in United States
- Humane society (11,626,465)
- American Marketing Association (10,596,223)
- United Nations (8,789,555)
- National Park Service (5,273,197)
- PragerU (4,308,316)
Frequently asked questions
How many fans does Innocence Project have in United States?
Innocence Project has an estimated audience of 496,026 people in United States, concentrated in California and New York.
What is the gender split and age of Innocence Project fans?
68.9% of Innocence Project fans are female, 31.1% are male, with an average age of 43.3 years.
Which brands do Innocence Project fans like most?
Innocence Project fans show strongest brand affinity for Charles Barkley (19.52×), Thandie Newton (19.52×), and Autism Awareness (9.06×) over the country average.
Where do Innocence Project fans live in United States?
Innocence Project fans in United States are most concentrated in California (reach 50,146), New York (reach 47,863), and Texas (reach 39,546). These three regions account for the largest share of the active audience.
What other brands do Innocence Project fans also like?
Beyond Innocence Project itself, the audience over-indexes on Thandie Newton (19.52×), Autism Awareness (9.06×), Diabetes mellitus awareness (6.27×), and Dennis Rodman (14.35×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Innocence Project. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.