Innovation economics Audience in United States

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Innovation economics has an estimated audience of 1,306,245 people in United States. 42.2% are female, 57.8% are male, average age 45.7. Top regions: New York, California, Texas. Top brand affinities: Regional styles of Mexican music, Nationality, Minnesota, Collectable, Pillow.

The average Innovation economics fan in United States is 45.7 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Regional styles of Mexican music, Nationality, Minnesota, with strongest over-indexing on Regional styles of Mexican music (17.84× the country average). Demographically, the Innovation economics audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Innovation economics fans

Demographic split for Innovation economics audience in United States
MetricValue
Female42.2%
Male57.8%
Average age45.7
Estimated audience size1,306,245

Audience persona

The typical Innovation economics fan in United States is more male, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Innovation economics in United States
RegionReachAffinity
New York74,9641.03×
California55,0260.38×
Texas32,5310.29×
Mississippi29,3952.73×
Florida22,3450.25×
Tennessee22,3190.85×
Virginia15,4230.48×
South Carolina15,3410.78×
Georgia15,3170.38×
New Jersey15,3090.46×
Massachusetts14,8140.58×
Illinois14,3800.33×
Pennsylvania13,1420.3×
North Carolina12,3540.31×
Alabama11,7960.65×
Louisiana11,6160.69×
Arkansas11,6061.08×
Oklahoma11,3500.78×
Kentucky11,1710.68×
Arizona11,0000.41×
West Virginia10,7851.77×
Indiana9,9650.42×
Kansas9,9620.97×
Idaho9,9601.52×
Michigan9,9520.29×
Missouri9,6500.46×
Hawaii9,5141.69×
Iowa9,4570.88×
Montana9,3822.59×
Ohio9,2280.23×
Wisconsin9,1370.46×
North Dakota9,0173.36×
New Hampshire8,8871.73×
Minnesota8,8440.47×
Nebraska8,7021.33×
Connecticut8,6890.66×
New Mexico8,6571.32×
Nevada8,6290.68×
Rhode Island8,5812.06×
Maine8,5761.83×
Oregon8,5180.57×
Utah8,4680.72×
Vermont8,4403.68×
Maryland8,3710.37×
Washington7,8880.3×
Colorado7,8660.38×
Delaware7,6852.13×
Washington, District of Columbia6,4731.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Innovation economics audience
BrandAffinityCategory
Regional styles of Mexican music17.84×Music & Radio
Nationality3.62×Politics & Society
Minnesota2.13×Travel & Leisure
Collectable1.55×Kids & Family
Pillow2.02×Home & Garden
Natural rubber1.83×Cars & Mobility
N1 road (South Africa)3.5×Travel & Leisure
Litter box1.73×Pets & Animals
3D printing2.08×Technology & Electronics
Nebraska2.15×Travel & Leisure
Layne Staley4.95×Music & Radio
San Pellegrino5.58×Food & Beverages
Justice2.16×Politics & Society
JDSU2.14×Business & Career
Bank account1.69×Business & Career
Business English3.56×Business & Career
MK2.42×Music & Radio
Geothermal heating5.17×Home & Garden
ABC 7 Chicago2.2×Movies & TV
Magazine (band)3.21×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Innovation economics audience
TraitClusterScore
PatriotismCONSERVATISM3.22
SustainabilityBALANCE2.83
Quality AwarenessPREMIUM2.7
Convenience OrientationPREMIUM2.26
IndividualismJOY2.11
Career OrientationPOWER2.05

Worldwide distribution

Worldwide audience distribution share by country for Innovation economics
CountryShare
United States25.2%
France9.7%
Brazil7.1%

See Innovation economics audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Innovation economics have in United States?

Innovation economics has an estimated audience of 1,306,245 people in United States, concentrated in New York and California.

What is the gender split and age of Innovation economics fans?

42.2% of Innovation economics fans are female, 57.8% are male, with an average age of 45.7 years.

Which brands do Innovation economics fans like most?

Innovation economics fans show strongest brand affinity for Regional styles of Mexican music (17.84×), Nationality (3.62×), and Minnesota (2.13×) over the country average.

Where do Innovation economics fans live in United States?

Innovation economics fans in United States are most concentrated in New York (reach 74,964), California (reach 55,026), and Texas (reach 32,531). These three regions account for the largest share of the active audience.

What other brands do Innovation economics fans also like?

Beyond Innovation economics itself, the audience over-indexes on Nationality (3.62×), Minnesota (2.13×), Collectable (1.55×), and Pillow (2.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Innovation economics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.