Insolence Audience in United States
Insolence has an estimated audience of 779,330 people in United States. 80.3% are female, 19.7% are male, average age 36.6. Top brand affinities: Leonardo DiCaprio, Reddit, Tom Cruise, Taylor Swift, Denver Nuggets.
Top brand affinities include Leonardo DiCaprio, Reddit, Tom Cruise, with strongest over-indexing on Leonardo DiCaprio (6.35× the country average). Demographically, the Insolence audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Social Media Usage, Indulgence.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Insolence fans
| Metric | Value |
|---|---|
| Female | 80.3% |
| Male | 19.7% |
| Average age | 36.6 |
| Estimated audience size | 779,330 |
Audience persona
The typical Insolence fan in United States is more female, around 36.6 years old, with strong Social Media Usage tendencies and a notable affinity for Leonardo DiCaprio.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leonardo DiCaprio | 6.35× | Movies & TV |
| 2.57× | Internet & Social Media | |
| Tom Cruise | 5.07× | Movies & TV |
| Taylor Swift | 2.66× | Music & Radio |
| Denver Nuggets | 3.31× | Sports |
| George Clooney | 5.53× | Movies & TV |
| Harry Potter | 1.76× | Movies & TV |
| Angelina Jolie | 4.47× | Movies & TV |
| Drama movies | 1.67× | Movies & TV |
| Brad Pitt | 3.73× | Movies & TV |
| Snapchat | 2.26× | Internet & Social Media |
| Keanu Reeves | 3.99× | Movies & TV |
| Jennifer Aniston | 3.56× | Movies & TV |
| Burger King | 1.7× | Food & Beverages |
| Ryan Reynolds | 3.99× | Movies & TV |
| Animated movies | 1.61× | Movies & TV |
| TMZ | 1.75× | Internet & Social Media |
| Sun tanning | 3.54× | Beauty & Wellness |
| Dunkin' Donuts | 2.2× | Food & Beverages |
| Horror movies | 1.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.53 |
| Indulgence | JOY | 1.28 |
| LGBTQ+ Identity | OPEN | 1.27 |
| Extroversion | THRILL | 1.14 |
| Tradition | CONSERVATISM | 1.14 |
| Convenience Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.7% |
| India | 10.1% |
| United Kingdom | 7.3% |
See Insolence audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Insolence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.