Insolence Audience in United States

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Insolence has an estimated audience of 779,330 people in United States. 80.3% are female, 19.7% are male, average age 36.6. Top brand affinities: Saving, Winemaking, ABC 7 Chicago, WESH, Mortgage insurance.

Top brand affinities include Saving, Winemaking, ABC 7 Chicago, with strongest over-indexing on Saving (2.5× the country average). Demographically, the Insolence audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Social Media Usage, Indulgence.

Category: Music & Radio · Type: Person · Subtype: Metal

Demographics of Insolence fans

Demographic split for Insolence audience in United States
MetricValue
Female80.3%
Male19.7%
Average age36.6
Estimated audience size779,330

Audience persona

The typical Insolence fan in United States is more female, around 36.6 years old, with strong Social Media Usage tendencies and a notable affinity for Saving.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Insolence audience
BrandAffinityCategory
Saving2.5×Business & Career
Winemaking1.74×Food & Beverages
ABC 7 Chicago1.53×Movies & TV
WESH1.7×Movies & TV
Mortgage insurance1.56×Business & Career
Jack White1.55×Movies & TV
Temple Grandin2.13×Literature
Assassin's Creed: Brotherhood2.99×Games
Fox 13 News1.72×Movies & TV
Italic languages1.61×Politics & Society
Eindhoven1.62×Travel & Leisure
Arutz Sheva1.55×News
WSVN1.59×Movies & TV
Julio Cesar Chavez Jr.1.51×Sports
Ironmongery2.03×Home & Garden
Assassin's Creed: Revelations1.86×Games
Celtic punk1.92×Music & Radio
Gary Clark, Jr.2.28×Music & Radio
Jorja Fox2.71×Movies & TV
richard speight jr3.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Insolence audience
TraitClusterScore
Social Media UsageJOY1.53
IndulgenceJOY1.28
LGBTQ+ IdentityOPEN1.27
ExtroversionTHRILL1.14
TraditionCONSERVATISM1.14
Convenience OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Insolence
CountryShare
United States48.7%
India10.1%
United Kingdom7.3%

See Insolence audiences in other countries

More Metal audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Insolence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.