International finance Audience in United States

International finance logo

International finance has an estimated audience of 355,669 people in United States. 39.2% are female, 60.8% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Kona Grill, Jingoism.

The average International finance fan in United States is 43.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the International finance audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of International finance fans

Demographic split for International finance audience in United States
MetricValue
Female39.2%
Male60.8%
Average age43.1
Estimated audience size355,669

Audience persona

The typical International finance fan in United States is more male, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for International finance in United States
RegionReachAffinity
California28,3070.72×
Texas26,1450.86×
Florida18,8070.78×
New York18,4510.93×
Illinois8,5690.72×
Georgia7,3470.67×
Pennsylvania7,3080.61×
Massachusetts7,1621.02×
Virginia7,0180.81×
North Carolina6,4410.6×
New Jersey6,2400.69×
Ohio5,2920.48×
Michigan5,2690.57×
Maryland4,8010.79×
Indiana4,1560.64×
Louisiana3,4320.75×
Tennessee3,4010.48×
Washington, District of Columbia3,1822.98×
Washington3,1530.44×
Colorado2,8710.51×
Missouri2,8510.5×
Mississippi2,7250.93×
Alabama2,6310.53×
Arkansas2,6220.89×
Arizona2,6000.36×
Connecticut2,5670.72×
Oklahoma2,5640.65×
Wisconsin2,5410.47×
Kentucky2,5240.57×
Minnesota2,2700.45×
Kansas2,2510.8×
West Virginia2,2491.36×
Alaska2,2452.95×
South Carolina2,1330.4×
Idaho2,0771.16×
Hawaii1,9841.3×
Iowa1,9720.67×
Montana1,9571.98×
South Dakota1,9312.35×
Oregon1,9250.47×
North Dakota1,8802.57×
New Hampshire1,8531.32×
Nebraska1,8151.02×
New Mexico1,8051.01×
Nevada1,7990.52×
Rhode Island1,7901.58×
Maine1,7891.4×
Utah1,7660.55×
Vermont1,7602.82×
Delaware1,6031.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for International finance audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
Kona Grill12.68×Food & Beverages
Jingoism2.5×Politics & Society
Urban Outfitters2.01×Shopping
The Historian16.48×Literature
Israel2.15×Travel & Leisure
Nebraska Cornhuskers football2.99×Sports
Wok5.12×Food & Beverages
Goop4.13×Internet & Social Media
Eurail16.57×Cars & Mobility
Vocal harmony3.37×Music & Radio
Litter box1.54×Pets & Animals
Governor of Michigan5.34×Politics & Society
Grinch2.87×Movies & TV
Grace Slick5.85×Music & Radio
Home staging3.26×Home & Garden
Parral, Chihuahua8.99×Travel & Leisure
El Paso County, Colorado7.32×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by International finance audience
TraitClusterScore
Risk AppetiteTHRILL2.3
Career OrientationPOWER1.95
PatriotismCONSERVATISM1.8
TravellingTHRILL1.75
Need for SecurityCONSERVATISM1.43
Urban LifestyleOPEN1.39

Worldwide distribution

Worldwide audience distribution share by country for International finance
CountryShare
United States9.1%
India6.9%
South Africa4.5%

See International finance audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does International finance have in United States?

International finance has an estimated audience of 355,669 people in United States, concentrated in California and Texas.

What is the gender split and age of International finance fans?

39.2% of International finance fans are female, 60.8% are male, with an average age of 43.1 years.

Which brands do International finance fans like most?

International finance fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.63×) over the country average.

Where do International finance fans live in United States?

International finance fans in United States are most concentrated in California (reach 28,307), Texas (reach 26,145), and Florida (reach 18,807). These three regions account for the largest share of the active audience.

What other brands do International finance fans also like?

Beyond International finance itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.63×), Kona Grill (12.68×), and Jingoism (2.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for International finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.