Rascasse Audience Intelligence

It's Complicated Audience in United States

A data profile of the people who buy, follow and care about It's Complicated in United States — modelled from more than twelve digital signal sources. It's Complicated has an estimated audience of 444,545 people in United States.

#3449among Movie / TV Show / Series in United States#7257in Movies & TV

The average It's Complicated fan in United States is 33.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Creed (band), Kicker, The Good Wife, with strongest over-indexing on Creed (band) (57× the country average).

Demographically, the It's Complicated audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Spirituality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical It's Complicated fan in United States is more female, around 33.7 years old, with strong Spirituality tendencies and a notable affinity for Creed (band).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the It's Complicated profile in United States.

Audience size
445K
in United States
Gender
71.3%♀
28.7% male
Age
33.7
average years
Country rank
#39191
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of It's Complicated viewers

71.3% are female, 28.7% are male, average age 33.7.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for It's Complicated audience in United States
MetricValue
Female71.3%
Male28.7%
Average age33.7
Estimated audience size444,545
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the It's Complicated audience in United States
Age bracketShare%
16-1930%
20-2928%
30-3918%
40-4915%
50+10%
Fig. 04

Worldwide distribution

44.7%

of the worldwide It's Complicated audience comes from United States.

Worldwide audience distribution share by country for It's Complicated
CountryShare
United States44.7%
Germany19.1%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the It's Complicated audience in United States is strongest.

Fig. 05

Top regions by affinity

It's Complicated fans by region: top regions in United States
#RegionReachAffinity×
01California~70K1.23×
02Washington, District of Columbia~2K1.21×
03Arizona~10K1.19×
04Connecticut~6K1.19×
05Massachusetts~10K1.17×
06Rhode Island~2K1.15×
07New York~30K1.14×
08New Mexico~3K1.13×
09Oregon~7K1.12×
10Maine~2K1.10×
11Alaska~1K1.09×
12Vermont<1K1.08×
13New Hampshire~2K1.07×
14Texas~50K1.06×
15Tennessee~10K1.06×
16Colorado~9K1.06×
17Illinois~20K1.05×
18New Jersey~10K1.05×
19Wisconsin~8K1.04×
20Washington~10K1.03×
21South Carolina~8K1.03×
22Oklahoma~6K1.00×
23Missouri~8K0.99×
24Kansas~4K0.99×
25Idaho~3K0.99×
26North Carolina~20K0.98×
27Michigan~10K0.98×
28Utah~4K0.98×
29Montana~1K0.97×
30Pennsylvania~20K0.96×
31Maryland~8K0.96×
32Minnesota~7K0.96×
33Alabama~7K0.96×
34Kentucky~6K0.96×
35Hawaii~2K0.96×
36Delaware~1K0.96×
37Virginia~10K0.95×
38Arkansas~4K0.95×
39Florida~30K0.94×
40Georgia~10K0.93×
41Indiana~9K0.93×
42Louisiana~6K0.93×
43Nevada~4K0.89×
44Iowa~4K0.89×
45Nebraska~2K0.88×
46Ohio~10K0.87×
47Mississippi~4K0.87×
48South Dakota~1K0.86×
49West Virginia~2K0.85×
50North Dakota<1K0.85×
Fig. 06

Affinity by region

Affinity by region — It's Complicated, United States
0.85×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the It's Complicated audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for It's Complicated audience
#·InterestCategoryAffinity×
01KickerSports112.39×
02Creed (band)Music & Radio57.00×
03The Good WifeMovies & TV33.17×
04malwarebytesTechnology & Electronics20.00×
05International educationBusiness & Career17.65×
06Mrs. DoubtfireMovies & TV15.81×
07Meryl StreepMovies & TV8.85×
08Jamie Lee CurtisMovies & TV7.42×
09BeaglePets & Animals5.45×
10Yorkshire TerrierPets & Animals5.33×
11French BulldogPets & Animals5.07×
12Chihuahua (dog)Pets & Animals5.06×
13Britney SpearsMusic & Radio4.92×
14Labrador RetrieverPets & Animals4.72×
15Dog harnessPets & Animals4.43×
16Dog walkingPets & Animals4.15×
17RedditInternet & Social Media3.49×
18Horror moviesMovies & TV3.40×
19Alcoholic beveragesFood & Beverages2.29×
20CookingFood & Beverages2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the It's Complicated audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by It's Complicated audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.88×
IndividualismJOY1.87×
ExtroversionTHRILL1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by It's Complicated audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.63×
Design AffinityPREMIUM0.63×
SustainabilityBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does It's Complicated have in United States?

It's Complicated has an estimated audience of 444,545 people in United States, concentrated in California and Texas.

02

What is the gender split and age of It's Complicated viewers?

71.3% of It's Complicated fans are female, 28.7% are male, with an average age of 33.7 years.

03

Which brands do It's Complicated fans like most?

It's Complicated fans show strongest brand affinity for Creed (band) (57×), Kicker (112.39×), and The Good Wife (33.17×) over the country average.

04

Where do It's Complicated fans live in United States?

It's Complicated fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do It's Complicated fans also like?

Beyond It's Complicated itself, the audience over-indexes on Kicker (112.39×), The Good Wife (33.17×), International education (17.65×), and Britney Spears (4.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See It's Complicated audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for It's Complicated. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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