It's Complicated Audience in United States

It's Complicated logo

It's Complicated has an estimated audience of 510,088 people in United States. 71.3% are female, 28.7% are male, average age 33.7. Top regions: California, Texas, New York. Top brand affinities: headspace, Parral, Chihuahua, Queens College, City University of New York, Goop, Wok.

The average It's Complicated fan in United States is 33.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include headspace, Parral, Chihuahua, Queens College, City University of New York, with strongest over-indexing on headspace (34.97× the country average). Demographically, the It's Complicated audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Extroversion, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of It's Complicated fans

Demographic split for It's Complicated audience in United States
MetricValue
Female71.3%
Male28.7%
Average age33.7
Estimated audience size510,088

Audience persona

The typical It's Complicated fan in United States is more female, around 33.7 years old, with strong Extroversion tendencies and a notable affinity for headspace.

Top regions in United States

Top regions ranked by reach for It's Complicated in United States
RegionReachAffinity
California71,5051.27×
Texas48,3311.1×
New York33,9381.19×
Florida33,6620.97×
Illinois18,1441.07×
Pennsylvania16,2100.94×
North Carolina15,6151.02×
Georgia14,9980.95×
Ohio13,7250.87×
Arizona13,3561.28×
Michigan13,1260.98×
New Jersey13,0971.01×
Virginia12,3200.99×
Massachusetts11,7101.17×
Washington11,1511.09×
Tennessee10,8891.06×
Colorado8,8941.11×
Indiana8,8390.95×
Wisconsin8,4301.1×
Missouri8,3401.01×
Maryland8,2850.94×
South Carolina8,1241.06×
Alabama7,1351×
Minnesota6,9930.96×
Oregon6,8531.17×
Kentucky6,2940.98×
Connecticut5,9211.16×
Louisiana5,8370.89×
Oklahoma5,8051.02×
Utah4,4700.98×
Nevada4,3800.89×
Kansas4,0201×
Arkansas3,8880.93×
Iowa3,6960.88×
Mississippi3,3820.8×
New Mexico2,8341.11×
Idaho2,4770.97×
New Hampshire2,1541.07×
Nebraska2,0760.81×
Washington, District of Columbia2,0001.3×
Maine1,9591.07×
Hawaii1,9560.89×
Rhode Island1,7531.08×
West Virginia1,7520.74×
Alaska1,3251.21×
Montana1,2860.91×
Delaware1,2090.86×
Vermont9641.08×
South Dakota8460.72×
North Dakota6750.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for It's Complicated audience
BrandAffinityCategory
headspace34.97×Health
Parral, Chihuahua42.68×Travel & Leisure
Queens College, City University of New York20×Business & Career
Goop10.09×Internet & Social Media
Wok11.83×Food & Beverages
Fairy godmother12.76×Literature
Guitar pedalboard25.45×Music & Radio
Cryptic crossword20.15×Technology & Electronics
TV Fanatic9.72×Movies & TV
Étretat25.23×Travel & Leisure
Hocus Pocus3.82×Movies & TV
Cherish (group)7.89×Music & Radio
Magazine (band)4.23×Music & Radio
Racing1.68×Cars & Mobility
Solo climbing4.13×Sports
Ira Glass10.02×Music & Radio
David Yurman1.53×Fashion & Accessoires
Electrolyte2.31×Health
Kikar HaShabbat8.01×News
Wikia1.65×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by It's Complicated audience
TraitClusterScore
ExtroversionTHRILL1.65
SpiritualityBALANCE1.47
Risk AppetiteTHRILL1.37
Need for SecurityCONSERVATISM1.25
Luxury OrientationPREMIUM1.18
Social Media UsageJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for It's Complicated
CountryShare
United States53.1%
Germany10.7%
United Kingdom4.3%

See It's Complicated audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does It's Complicated have in United States?

It's Complicated has an estimated audience of 510,088 people in United States, concentrated in California and Texas.

What is the gender split and age of It's Complicated fans?

71.3% of It's Complicated fans are female, 28.7% are male, with an average age of 33.7 years.

Which brands do It's Complicated fans like most?

It's Complicated fans show strongest brand affinity for headspace (34.97×), Parral, Chihuahua (42.68×), and Queens College, City University of New York (20×) over the country average.

Where do It's Complicated fans live in United States?

It's Complicated fans in United States are most concentrated in California (reach 71,505), Texas (reach 48,331), and New York (reach 33,938). These three regions account for the largest share of the active audience.

What other brands do It's Complicated fans also like?

Beyond It's Complicated itself, the audience over-indexes on Parral, Chihuahua (42.68×), Queens College, City University of New York (20×), Goop (10.09×), and Wok (11.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for It's Complicated. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.