J. Paul Getty Museum Audience in United States

J. Paul Getty Museum logo

J. Paul Getty Museum has an estimated audience of 447,861 people in United States. 58.3% are female, 41.7% are male, average age 43.8. Top regions: California, Texas, New York. Top brand affinities: Art Institute of Chicago, National Gallery of Art, British Museum, Guggenheim Museum Bilbao, D&R.

The average J. Paul Getty Museum fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Art Institute of Chicago, National Gallery of Art, British Museum, with strongest over-indexing on Art Institute of Chicago (38.25× the country average). Demographically, the J. Paul Getty Museum audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of J. Paul Getty Museum fans

Demographic split for J. Paul Getty Museum audience in United States
MetricValue
Female58.3%
Male41.7%
Average age43.8
Estimated audience size447,861

Audience persona

The typical J. Paul Getty Museum fan in United States is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Art Institute of Chicago.

Top regions in United States

Top regions ranked by reach for J. Paul Getty Museum in United States
RegionReachAffinity
California143,5572.91×
Texas22,1220.57×
New York20,1580.81×
Florida15,8530.52×
North Carolina9,3100.69×
Illinois9,2720.62×
Washington9,0331.01×
Pennsylvania8,9470.59×
Arizona8,9300.98×
Georgia8,8730.64×
Ohio8,1390.59×
Massachusetts7,7860.88×
Virginia7,4140.68×
Michigan6,5890.56×
Oregon6,1761.2×
Colorado5,9630.84×
New Jersey5,8520.51×
Tennessee5,4300.6×
Maryland4,8260.63×
Nevada4,6941.08×
Indiana4,6800.57×
Connecticut4,5101×
Wisconsin4,4410.66×
Utah4,0491.01×
Missouri3,7370.52×
Louisiana3,6350.63×
South Carolina3,6230.54×
Minnesota3,5650.56×
Kentucky3,4960.62×
Oklahoma3,3650.68×
Alabama3,3180.53×
Arkansas2,6760.73×
Mississippi2,5820.7×
Iowa2,4920.68×
Kansas2,4610.7×
Idaho2,4611.1×
Hawaii2,3511.22×
Montana2,3181.87×
Nebraska2,1500.96×
West Virginia2,1321.02×
Alaska2,1272.22×
New Mexico1,9960.89×
New Hampshire1,9031.08×
Rhode Island1,8371.29×
Maine1,8361.14×
South Dakota1,8301.77×
Vermont1,8072.3×
North Dakota1,7821.94×
Wyoming1,7252.6×
Washington, District of Columbia1,6921.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for J. Paul Getty Museum audience
BrandAffinityCategory
Art Institute of Chicago38.25×Travel & Leisure
National Gallery of Art37.96×Arts & Culture
British Museum13.89×Arts & Culture
Guggenheim Museum Bilbao74.33×Arts & Culture
D&R20×Technology & Electronics
Sydney Opera House34.24×Arts & Culture
Rembrandt29.65×Arts & Culture
Yankee Stadium26.32×Sports
Dollywood20.2×Travel & Leisure
Van Gogh Museum24.34×Arts & Culture
Capital One3.59×Business & Career
Diane Keaton5.53×Movies & TV
Musée d'Orsay52.82×Arts & Culture
Getty Images15.13×Technology & Electronics
Metropolitan Museum of Art10.32×Arts & Culture
Planet Fitness2.91×Sports
Soldier Field30.8×Sports
Tate Modern13.69×Arts & Culture
Museum of Modern Art8.11×Arts & Culture
Wrigley Field22.77×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by J. Paul Getty Museum audience
TraitClusterScore
Design AffinityPREMIUM2.86
SustainabilityBALANCE2.03
LGBTQ+ IdentityOPEN1.84
TravellingTHRILL1.8
Urban LifestyleOPEN1.79
Luxury OrientationPREMIUM1.77

Worldwide distribution

Worldwide audience distribution share by country for J. Paul Getty Museum
CountryShare
United States46.4%
United Kingdom14.6%
Japan6.1%

See J. Paul Getty Museum audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does J. Paul Getty Museum have in United States?

J. Paul Getty Museum has an estimated audience of 447,861 people in United States, concentrated in California and Texas.

What is the gender split and age of J. Paul Getty Museum fans?

58.3% of J. Paul Getty Museum fans are female, 41.7% are male, with an average age of 43.8 years.

Which brands do J. Paul Getty Museum fans like most?

J. Paul Getty Museum fans show strongest brand affinity for Art Institute of Chicago (38.25×), National Gallery of Art (37.96×), and British Museum (13.89×) over the country average.

Where do J. Paul Getty Museum fans live in United States?

J. Paul Getty Museum fans in United States are most concentrated in California (reach 143,557), Texas (reach 22,122), and New York (reach 20,158). These three regions account for the largest share of the active audience.

What other brands do J. Paul Getty Museum fans also like?

Beyond J. Paul Getty Museum itself, the audience over-indexes on National Gallery of Art (37.96×), British Museum (13.89×), Guggenheim Museum Bilbao (74.33×), and D&R (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for J. Paul Getty Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.