Rascasse Audience Intelligence

J. Paul Getty Museum Audience in United States

Name: J. Paul Getty Museum — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about J. Paul Getty Museum in United States — modelled from more than twelve digital signal sources. J. Paul Getty Museum has an estimated audience of 447,861 people in United States.

#54among Museum in United States #4218among POI in United States #363in Arts & Culture

The average J. Paul Getty Museum fan in United States is 43.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Guggenheim Museum Bilbao, Dollywood, D&R, with strongest over-indexing on Guggenheim Museum Bilbao (99.79× the country average).

Demographically, the J. Paul Getty Museum audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical J. Paul Getty Museum fan in United States is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Guggenheim Museum Bilbao.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the J. Paul Getty Museum profile in United States.

Audience size

448K

in United States

Gender

58.3%♀

41.7% male

Age

43.8

average years

Country rank

#39037

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of J. Paul Getty Museum fans

58.3% are female, 41.7% are male, average age 43.8.

Fig. 02

Gender split

58.3%

Female

41.7%

Male

Demographic split for J. Paul Getty Museum audience in United States
Metric	Value
Female	58.3%
Male	41.7%
Average age	43.8
Estimated audience size	447,861

Fig. 03

Age distribution

Age distribution of the J. Paul Getty Museum audience in United States
Age bracket	Share	%
16-19		15%
20-29		14%
30-39		16%
40-49		20%
50+		35%

Fig. 04

Worldwide distribution

46.4%

of the worldwide J. Paul Getty Museum audience comes from United States.

Worldwide audience distribution share by country for J. Paul Getty Museum
Country	Share
United States	46.4%
United Kingdom	14.6%
Japan	6.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the J. Paul Getty Museum audience in United States is strongest.

Fig. 05

Top regions by affinity

J. Paul Getty Museum fans by region: top regions in United States
#	Region	Reach	×
01	California	~100K	2.48×
02	Vermont	<1K	1.25×
03	Montana	~1K	1.19×
04	North Dakota	~1K	1.19×
05	Alaska	~1K	1.16×
06	South Dakota	~1K	1.13×
07	Idaho	~2K	1.06×
08	Maine	~2K	1.06×
09	Oregon	~5K	1.05×
10	Rhode Island	~2K	1.05×
11	Delaware	~1K	1.05×
12	Nevada	~4K	1.03×
13	West Virginia	~2K	1.03×
14	New Hampshire	~2K	1.03×
15	Washington, District of Columbia	~1K	1.03×
16	Nebraska	~2K	1.01×
17	Hawaii	~2K	1.01×
18	Arkansas	~4K	0.99×
19	Kansas	~3K	0.99×
20	New Mexico	~2K	0.99×
21	Utah	~4K	0.98×
22	Oklahoma	~5K	0.97×
23	Iowa	~4K	0.96×
24	Mississippi	~4K	0.96×
25	Connecticut	~4K	0.95×
26	Washington	~8K	0.94×
27	Arizona	~9K	0.93×
28	Louisiana	~5K	0.92×
29	Missouri	~7K	0.91×
30	Colorado	~6K	0.91×
31	Kentucky	~5K	0.91×
32	Massachusetts	~8K	0.89×
33	Wisconsin	~6K	0.89×
34	Alabama	~6K	0.89×
35	Indiana	~7K	0.88×
36	Tennessee	~8K	0.87×
37	South Carolina	~6K	0.87×
38	Minnesota	~6K	0.86×
39	Illinois	~10K	0.85×
40	Michigan	~10K	0.83×
41	Maryland	~6K	0.83×
42	Virginia	~9K	0.82×
43	Ohio	~10K	0.80×
44	North Carolina	~10K	0.80×
45	New York	~20K	0.78×
46	Pennsylvania	~10K	0.78×
47	Georgia	~10K	0.78×
48	New Jersey	~9K	0.76×
49	Texas	~30K	0.69×
50	Florida	~20K	0.69×

Affinity by region — J. Paul Getty Museum, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the J. Paul Getty Museum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for J. Paul Getty Museum audience
#	Interest	Category	×
01	Guggenheim Museum Bilbao	Arts & Culture	99.79×
02	Aquarium of the Pacific	Travel & Leisure	42.46×
03	Soldier Field	Sports	40.69×
04	Sydney Opera House	Arts & Culture	33.31×
05	National Gallery of Art	Arts & Culture	28.58×
06	Rembrandt	Arts & Culture	28.38×
07	Lambeau Field	Sports	23.76×
08	Dollywood	Travel & Leisure	22.72×
09	D&R	Technology & Electronics	20.00×
10	Jennifer's Body	Movies & TV	17.86×
11	Van Gogh Museum	Arts & Culture	17.86×
12	American Museum of Natural History	Arts & Culture	17.52×
13	Solomon R. Guggenheim Museum	Arts & Culture	15.27×
14	Brooklyn Museum	Arts & Culture	15.15×
15	Art Institute of Chicago	Travel & Leisure	15.03×
16	Getty Images	Technology & Electronics	14.44×
17	Art dealer	Arts & Culture	13.99×
18	British Museum	Arts & Culture	10.54×
19	Art Basel	Arts & Culture	9.79×
20	Renovation	Home & Garden	2.53×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the J. Paul Getty Museum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by J. Paul Getty Museum audience · What stands out
Trait	Cluster	Score
Design Affinity	PREMIUM	2.33×
Sustainability	BALANCE	1.83×
Travelling	THRILL	1.83×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by J. Paul Getty Museum audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.87×
Healthy Lifestyle	BALANCE	0.96×
Extroversion	THRILL	0.97×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does J. Paul Getty Museum have in United States?

J. Paul Getty Museum has an estimated audience of 447,861 people in United States, concentrated in California and Texas.

What is the gender split and age of J. Paul Getty Museum fans?

58.3% of J. Paul Getty Museum fans are female, 41.7% are male, with an average age of 43.8 years.

Which brands do J. Paul Getty Museum fans like most?

J. Paul Getty Museum fans show strongest brand affinity for Guggenheim Museum Bilbao (99.79×), Dollywood (22.72×), and D&R (20×) over the country average.

Where do J. Paul Getty Museum fans live in United States?

J. Paul Getty Museum fans in United States are most concentrated in California (reach ~100K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do J. Paul Getty Museum fans also like?

Beyond J. Paul Getty Museum itself, the audience over-indexes on Dollywood (22.72×), D&R (20×), Sydney Opera House (33.31×), and National Gallery of Art (28.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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Children's museum (3,053,138)

See J. Paul Getty Museum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for J. Paul Getty Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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