J. Paul Getty Museum Audience in United States

J. Paul Getty Museum logo

J. Paul Getty Museum has an estimated audience of 447,861 people in United States. 58.3% are female, 41.7% are male, average age 43.8. Top regions: California, Texas, New York. Top brand affinities: Steampunk, Building envelope, Laneige, Nebraska Cornhuskers football, Kevin Harrington (entrepreneur).

The average J. Paul Getty Museum fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Steampunk, Building envelope, Laneige, with strongest over-indexing on Steampunk (29.65× the country average). Demographically, the J. Paul Getty Museum audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of J. Paul Getty Museum fans

Demographic split for J. Paul Getty Museum audience in United States
MetricValue
Female58.3%
Male41.7%
Average age43.8
Estimated audience size447,861

Audience persona

The typical J. Paul Getty Museum fan in United States is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Steampunk.

Top regions in United States

Top regions ranked by reach for J. Paul Getty Museum in United States
RegionReachAffinity
California143,5572.91×
Texas22,1220.57×
New York20,1580.81×
Florida15,8530.52×
North Carolina9,3100.69×
Illinois9,2720.62×
Washington9,0331.01×
Pennsylvania8,9470.59×
Arizona8,9300.98×
Georgia8,8730.64×
Ohio8,1390.59×
Massachusetts7,7860.88×
Virginia7,4140.68×
Michigan6,5890.56×
Oregon6,1761.2×
Colorado5,9630.84×
New Jersey5,8520.51×
Tennessee5,4300.6×
Maryland4,8260.63×
Nevada4,6941.08×
Indiana4,6800.57×
Connecticut4,5101×
Wisconsin4,4410.66×
Utah4,0491.01×
Missouri3,7370.52×
Louisiana3,6350.63×
South Carolina3,6230.54×
Minnesota3,5650.56×
Kentucky3,4960.62×
Oklahoma3,3650.68×
Alabama3,3180.53×
Arkansas2,6760.73×
Mississippi2,5820.7×
Iowa2,4920.68×
Kansas2,4610.7×
Idaho2,4611.1×
Hawaii2,3511.22×
Montana2,3181.87×
Nebraska2,1500.96×
West Virginia2,1321.02×
Alaska2,1272.22×
New Mexico1,9960.89×
New Hampshire1,9031.08×
Rhode Island1,8371.29×
Maine1,8361.14×
South Dakota1,8301.77×
Vermont1,8072.3×
North Dakota1,7821.94×
Wyoming1,7252.6×
Washington, District of Columbia1,6921.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for J. Paul Getty Museum audience
BrandAffinityCategory
Steampunk29.65×Fashion & Accessoires
Building envelope20×Home & Garden
Laneige6.37×Beauty & Wellness
Nebraska Cornhuskers football4.13×Sports
Kevin Harrington (entrepreneur)27.06×Business & Career
Oliver Platt7.42×Movies & TV
Home equity1.57×Home & Garden
Corona (band)4.53×Music & Radio
Kendra Scott2.21×Fashion & Accessoires
Urban horticulture2.61×Home & Garden
Elsword11.52×Games
Cam Ward2.67×Sports
Hibachi5.45×Food & Beverages
Vocal harmony3.05×Music & Radio
Zacky Vengeance20×Music & Radio
Boracay6.38×Travel & Leisure
Bank account1.64×Business & Career
Wolverine (comics)3.42×Literature
Janitor4×Home & Garden
Throne of Glass4.47×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by J. Paul Getty Museum audience
TraitClusterScore
Design AffinityPREMIUM2.86
SustainabilityBALANCE2.03
LGBTQ+ IdentityOPEN1.84
TravellingTHRILL1.8
Urban LifestyleOPEN1.79
Luxury OrientationPREMIUM1.77

Worldwide distribution

Worldwide audience distribution share by country for J. Paul Getty Museum
CountryShare
United States46.4%
United Kingdom14.6%
Japan6.1%

See J. Paul Getty Museum audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does J. Paul Getty Museum have in United States?

J. Paul Getty Museum has an estimated audience of 447,861 people in United States, concentrated in California and Texas.

What is the gender split and age of J. Paul Getty Museum fans?

58.3% of J. Paul Getty Museum fans are female, 41.7% are male, with an average age of 43.8 years.

Which brands do J. Paul Getty Museum fans like most?

J. Paul Getty Museum fans show strongest brand affinity for Steampunk (29.65×), Building envelope (20×), and Laneige (6.37×) over the country average.

Where do J. Paul Getty Museum fans live in United States?

J. Paul Getty Museum fans in United States are most concentrated in California (reach 143,557), Texas (reach 22,122), and New York (reach 20,158). These three regions account for the largest share of the active audience.

What other brands do J. Paul Getty Museum fans also like?

Beyond J. Paul Getty Museum itself, the audience over-indexes on Building envelope (20×), Laneige (6.37×), Nebraska Cornhuskers football (4.13×), and Kevin Harrington (entrepreneur) (27.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for J. Paul Getty Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.