A data profile of the people who buy, follow and care about Janet Yellen in United States — modelled from more than twelve digital signal sources. Janet Yellen has an estimated audience of 233,574 people in United States.
The average Janet Yellen fan in United States is 54.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Sustainable energy, Renewable energy, The Washington Post, with strongest over-indexing on Sustainable energy (5.83× the country average).
Demographically, the Janet Yellen audience skews more male with an average age of 54.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Janet Yellen fan in United States is more male, around 54.0 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Janet Yellen profile in United States.
42.5% are female, 57.5% are male, average age 54.0.
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 54.0 |
| Estimated audience size | 233,574 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 3% | |
| 30-39 | 8% | |
| 40-49 | 24% | |
| 50+ | 64% |
of the worldwide Janet Yellen audience comes from United States.
| Country | Share |
|---|---|
| United States | 67.0% |
| Germany | 7.4% |
| United Kingdom | 3.3% |
Where the Janet Yellen audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~4K | 4.56× | |
| 02 | Massachusetts | ~10K | 1.76× | |
| 03 | New York | ~20K | 1.37× | |
| 04 | Rhode Island | ~1K | 1.33× | |
| 05 | Connecticut | ~4K | 1.25× | |
| 06 | Virginia | ~8K | 1.19× | |
| 07 | Maryland | ~6K | 1.18× | |
| 08 | New Hampshire | ~1K | 1.12× | |
| 09 | New Jersey | ~8K | 1.11× | |
| 10 | Pennsylvania | ~10K | 1.06× | |
| 11 | Maine | ~1K | 1.04× | |
| 12 | California | ~30K | 1.03× | |
| 13 | Arizona | ~6K | 1.02× | |
| 14 | Minnesota | ~4K | 1.02× | |
| 15 | Vermont | <1K | 1.02× | |
| 16 | Illinois | ~9K | 1.00× | |
| 17 | Washington | ~6K | 0.98× | |
| 18 | Michigan | ~7K | 0.95× | |
| 19 | Oregon | ~3K | 0.95× | |
| 20 | Delaware | <1K | 0.95× | |
| 21 | North Carolina | ~8K | 0.94× | |
| 22 | Idaho | ~1K | 0.94× | |
| 23 | Montana | <1K | 0.94× | |
| 24 | Alaska | <1K | 0.94× | |
| 25 | Florida | ~20K | 0.91× | |
| 26 | Colorado | ~4K | 0.91× | |
| 27 | Wisconsin | ~4K | 0.91× | |
| 28 | Alabama | ~4K | 0.89× | |
| 29 | Georgia | ~8K | 0.88× | |
| 30 | Ohio | ~8K | 0.87× | |
| 31 | Missouri | ~4K | 0.87× | |
| 32 | South Dakota | <1K | 0.87× | |
| 33 | Indiana | ~5K | 0.86× | |
| 34 | South Carolina | ~4K | 0.86× | |
| 35 | Tennessee | ~5K | 0.84× | |
| 36 | Nebraska | ~1K | 0.84× | |
| 37 | North Dakota | <1K | 0.84× | |
| 38 | Nevada | ~2K | 0.83× | |
| 39 | Kansas | ~2K | 0.83× | |
| 40 | West Virginia | ~1K | 0.83× | |
| 41 | Hawaii | ~1K | 0.83× | |
| 42 | Arkansas | ~2K | 0.81× | |
| 43 | Utah | ~2K | 0.80× | |
| 44 | Iowa | ~2K | 0.80× | |
| 45 | Kentucky | ~3K | 0.78× | |
| 46 | Oklahoma | ~2K | 0.78× | |
| 47 | Louisiana | ~3K | 0.77× | |
| 48 | New Mexico | ~1K | 0.75× | |
| 49 | Mississippi | ~2K | 0.74× | |
| 50 | Texas | ~20K | 0.73× |
The strongest cross-interests of the Janet Yellen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diplomacy | Politics & Society | 10.50× | ||
| 02 | Wind power | Home & Garden | 8.29× | ||
| 03 | Civil service | Politics & Society | 7.78× | ||
| 04 | Global warming | Politics & Society | 6.30× | ||
| 05 | Sustainable energy | Home & Garden | 5.83× | ||
| 06 | Human rights | Politics & Society | 5.27× | ||
| 07 | Renewable energy | Business & Career | 4.64× | ||
| 08 | Retirement planning | Business & Career | 4.59× | ||
| 09 | MSNBC | Movies & TV | 4.56× | ||
| 10 | The Washington Post | News | 4.43× | ||
| 11 | True Detective | Movies & TV | 3.93× | ||
| 12 | Philanthropy | Arts & Culture | 3.35× | ||
| 13 | Retirement | Business & Career | 3.10× | ||
| 14 | FedEx | Business & Career | 2.69× | ||
| 15 | NASDAQ | Business & Career | 2.66× | ||
| 16 | Innovation | Business & Career | 2.65× | ||
| 17 | Joe Biden | Politics & Society | 2.48× | ||
| 18 | Fox News Channel | Movies & TV | 2.12× | ||
| 19 | Mortgage loans | Business & Career | 1.90× | ||
| 20 | Nonprofit organization | Politics & Society | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.73× | |
| Need for Security | CONSERVATISM | 2.15× | |
| Sustainability | BALANCE | 2.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Pet Ownership | JOY | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Janet Yellen has an estimated audience of 233,574 people in United States, concentrated in California and New York.
42.5% of Janet Yellen fans are female, 57.5% are male, with an average age of 54.0 years.
Janet Yellen fans show strongest brand affinity for Sustainable energy (5.83×), Renewable energy (4.64×), and The Washington Post (4.43×) over the country average.
Janet Yellen fans in United States are most concentrated in California (reach ~30K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Janet Yellen itself, the audience over-indexes on Renewable energy (4.64×), The Washington Post (4.43×), Global warming (6.3×), and Civil service (7.78×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Janet Yellen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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