Janet Yellen Audience in United States

Janet Yellen has an estimated audience of 285,765 people in United States. 42.5% are female, 57.5% are male, average age 54.0. Top regions: California, New York, Texas. Top brand affinities: Fox News Channel, Autism Awareness, Diabetes mellitus awareness, Capital One, Singer-songwriter.

The average Janet Yellen fan in United States is 54.0 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Fox News Channel, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Fox News Channel (3.23× the country average). Demographically, the Janet Yellen audience skews more male with an average age of 54.0, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Person · Subtype: Economist

Demographics of Janet Yellen fans

Demographic split for Janet Yellen audience in United States
MetricValue
Female42.5%
Male57.5%
Average age54.0
Estimated audience size285,765

Audience persona

The typical Janet Yellen fan in United States is more male, around 54.0 years old, with strong Patriotism tendencies and a notable affinity for Fox News Channel.

Top regions in United States

Top regions ranked by reach for Janet Yellen in United States
RegionReachAffinity
California32,8561.05×
New York22,2681.39×
Texas18,7910.76×
Florida18,2620.94×
Pennsylvania10,5451.1×
Illinois9,8651.04×
Massachusetts8,6161.53×
Virginia8,4531.21×
North Carolina8,3070.97×
New Jersey8,1371.12×
Ohio8,0230.91×
Georgia7,9570.9×
Michigan7,2330.97×
Arizona6,2751.08×
Maryland5,7931.18×
Washington5,7741.01×
Tennessee4,8900.85×
Indiana4,5670.87×
Minnesota4,3231.06×
Colorado4,2050.93×
Missouri4,0810.89×
Wisconsin4,0140.93×
Washington, District of Columbia3,8374.47×
South Carolina3,8010.88×
Alabama3,6250.91×
Connecticut3,4341.2×
Oregon3,1700.97×
Louisiana2,7690.75×
Kentucky2,7660.77×
Oklahoma2,4380.77×
Nevada2,3270.84×
Utah1,9840.78×
Kansas1,8180.81×
Iowa1,7990.76×
Arkansas1,7490.74×
Mississippi1,5200.65×
Idaho1,3220.92×
New Hampshire1,2661.12×
Rhode Island1,1531.27×
Nebraska1,1460.8×
Maine1,0511.03×
West Virginia9900.74×
New Mexico9270.65×
Hawaii9170.75×
Montana7210.91×
Delaware6890.87×
Alaska5300.87×
South Dakota5030.76×
Vermont4890.97×
North Dakota3880.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Janet Yellen audience
BrandAffinityCategory
Fox News Channel3.23×Movies & TV
Autism Awareness10.17×Health
Diabetes mellitus awareness6.87×Health
Capital One3.5×Business & Career
Singer-songwriter3.43×Music & Radio
Google Maps3.33×Internet & Social Media
The Washington Post5.91×News
Microblogging7.09×Technology & Electronics
Global warming8.32×Politics & Society
Oscar Isaac10.5×Movies & TV
Aubrey Plaza8.82×Movies & TV
Retirement4.94×Business & Career
Indeed.com2.85×Business & Career
MSN2.74×News
Diplomacy16.15×Politics & Society
Retirement planning5.57×Business & Career
Philanthropy3.65×Arts & Culture
Diane Keaton3.75×Movies & TV
Income tax7.27×Business & Career
Wind power8.49×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Janet Yellen audience
TraitClusterScore
PatriotismCONSERVATISM3.1
Need for SecurityCONSERVATISM1.95
Risk AppetiteTHRILL1.86
Career OrientationPOWER1.71
SustainabilityBALANCE1.7
IndividualismJOY1.44

Worldwide distribution

Worldwide audience distribution share by country for Janet Yellen
CountryShare
United States71.8%
Germany6.3%
United Kingdom2.8%

See Janet Yellen audiences in other countries

More Economist audiences in United States

Frequently asked questions

How many fans does Janet Yellen have in United States?

Janet Yellen has an estimated audience of 285,765 people in United States, concentrated in California and New York.

What is the gender split and age of Janet Yellen fans?

42.5% of Janet Yellen fans are female, 57.5% are male, with an average age of 54.0 years.

Which brands do Janet Yellen fans like most?

Janet Yellen fans show strongest brand affinity for Fox News Channel (3.23×), Autism Awareness (10.17×), and Diabetes mellitus awareness (6.87×) over the country average.

Where do Janet Yellen fans live in United States?

Janet Yellen fans in United States are most concentrated in California (reach 32,856), New York (reach 22,268), and Texas (reach 18,791). These three regions account for the largest share of the active audience.

What other brands do Janet Yellen fans also like?

Beyond Janet Yellen itself, the audience over-indexes on Autism Awareness (10.17×), Diabetes mellitus awareness (6.87×), Capital One (3.5×), and Singer-songwriter (3.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Janet Yellen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.