A data profile of the people who buy, follow and care about Japanese mythology in United States — modelled from more than twelve digital signal sources. Japanese mythology has an estimated audience of 445,779 people in United States.
The average Japanese mythology fan in United States is 26.8 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Pokémon, Motorcycle helmet, International education, with strongest over-indexing on Pokémon (7.22× the country average).
Demographically, the Japanese mythology audience skews more male with an average age of 26.8, and over-indexes on personality traits such as Price Sensitivity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Japanese mythology fan in United States is more male, around 26.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Pokémon.
The key figures that characterise the Japanese mythology profile in United States.
31.5% are female, 68.5% are male, average age 26.8.
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 26.8 |
| Estimated audience size | 445,779 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 54% | |
| 20-29 | 27% | |
| 30-39 | 9% | |
| 40-49 | 5% | |
| 50+ | 5% |
of the worldwide Japanese mythology audience comes from United States.
| Country | Share |
|---|---|
| Philippines | 17.3% |
| Malaysia | 10.9% |
| United States | 10.0% |
Where the Japanese mythology audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~3K | 1.82× | |
| 02 | Utah | ~5K | 1.32× | |
| 03 | Washington | ~10K | 1.26× | |
| 04 | Nevada | ~5K | 1.15× | |
| 05 | New Mexico | ~3K | 1.15× | |
| 06 | Idaho | ~3K | 1.15× | |
| 07 | Oklahoma | ~6K | 1.14× | |
| 08 | Alaska | ~1K | 1.14× | |
| 09 | Texas | ~40K | 1.11× | |
| 10 | Oregon | ~6K | 1.11× | |
| 11 | California | ~50K | 1.07× | |
| 12 | Arizona | ~10K | 1.06× | |
| 13 | Missouri | ~8K | 1.06× | |
| 14 | Kentucky | ~6K | 1.05× | |
| 15 | Georgia | ~10K | 1.04× | |
| 16 | West Virginia | ~2K | 1.04× | |
| 17 | Virginia | ~10K | 1.03× | |
| 18 | North Carolina | ~10K | 1.02× | |
| 19 | Alabama | ~6K | 1.01× | |
| 20 | Colorado | ~7K | 1.00× | |
| 21 | Arkansas | ~4K | 1.00× | |
| 22 | Kansas | ~4K | 1.00× | |
| 23 | Louisiana | ~6K | 0.99× | |
| 24 | Tennessee | ~9K | 0.98× | |
| 25 | Indiana | ~8K | 0.98× | |
| 26 | Montana | ~1K | 0.98× | |
| 27 | South Dakota | ~1K | 0.98× | |
| 28 | Ohio | ~10K | 0.97× | |
| 29 | Florida | ~30K | 0.96× | |
| 30 | Pennsylvania | ~10K | 0.96× | |
| 31 | Mississippi | ~4K | 0.96× | |
| 32 | New Hampshire | ~2K | 0.96× | |
| 33 | North Dakota | <1K | 0.96× | |
| 34 | South Carolina | ~6K | 0.95× | |
| 35 | Nebraska | ~2K | 0.95× | |
| 36 | Maine | ~2K | 0.94× | |
| 37 | Maryland | ~7K | 0.93× | |
| 38 | Michigan | ~10K | 0.92× | |
| 39 | Minnesota | ~6K | 0.92× | |
| 40 | Vermont | <1K | 0.92× | |
| 41 | Rhode Island | ~1K | 0.90× | |
| 42 | Connecticut | ~4K | 0.88× | |
| 43 | Iowa | ~3K | 0.88× | |
| 44 | Delaware | ~1K | 0.88× | |
| 45 | Washington, District of Columbia | ~1K | 0.87× | |
| 46 | New York | ~20K | 0.85× | |
| 47 | Wisconsin | ~6K | 0.85× | |
| 48 | New Jersey | ~9K | 0.84× | |
| 49 | Illinois | ~10K | 0.83× | |
| 50 | Massachusetts | ~7K | 0.79× |
The strongest cross-interests of the Japanese mythology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cultural tourism | Travel & Leisure | 20.00× | ||
| 02 | Drain cleaner | Home & Garden | 19.86× | ||
| 03 | International education | Business & Career | 16.37× | ||
| 04 | One-Punch Man | Literature | 12.15× | ||
| 05 | Motorcycle helmet | Cars & Mobility | 9.23× | ||
| 06 | Alvin and the Chipmunks | Music & Radio | 7.93× | ||
| 07 | Pokémon | Games | 7.22× | ||
| 08 | Brittany Snow | Movies & TV | 6.67× | ||
| 09 | Tokyo | Travel & Leisure | 5.97× | ||
| 10 | Graphic novel | Literature | 5.94× | ||
| 11 | Anime and manga fandom | Literature | 5.00× | ||
| 12 | Web server | Technology & Electronics | 4.98× | ||
| 13 | Shōnen manga | Literature | 4.78× | ||
| 14 | Virtual reality | Technology & Electronics | 3.96× | ||
| 15 | GameStop | Games | 3.74× | ||
| 16 | Internet celebrity | Internet & Social Media | 3.62× | ||
| 17 | Pizza Hut | Food & Beverages | 3.33× | ||
| 18 | Domino's Pizza | Food & Beverages | 2.96× | ||
| 19 | Subway | Food & Beverages | 2.88× | ||
| 20 | McDonald's | Food & Beverages | 2.39× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.23× | |
| Spirituality | BALANCE | 1.69× | |
| Convenience Orientation | PREMIUM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.43× | |
| Creativity | OPEN | 0.69× | |
| Healthy Lifestyle | BALANCE | 0.79× |
Japanese mythology has an estimated audience of 445,779 people in United States, concentrated in California and Texas.
31.5% of Japanese mythology fans are female, 68.5% are male, with an average age of 26.8 years.
Japanese mythology fans show strongest brand affinity for Pokémon (7.22×), Motorcycle helmet (9.23×), and International education (16.37×) over the country average.
Japanese mythology fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Japanese mythology itself, the audience over-indexes on Motorcycle helmet (9.23×), International education (16.37×), Anime and manga fandom (5×), and Pizza Hut (3.33×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Japanese mythology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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