Jen Hatmaker Audience in United States

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Jen Hatmaker has an estimated audience of 583,659 people in United States. 83.4% are female, 16.6% are male, average age 39.8. Top regions: Texas, California, North Carolina. Top brand affinities: Bachelor of Business Administration, Do it yourself (DIY), IKEA, Religion, Nordstrom.

The average Jen Hatmaker fan in United States is 39.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, North Carolina. Top brand affinities include Bachelor of Business Administration, Do it yourself (DIY), IKEA, with strongest over-indexing on Bachelor of Business Administration (28.57× the country average). Demographically, the Jen Hatmaker audience skews more female with an average age of 39.8, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Jen Hatmaker fans

Demographic split for Jen Hatmaker audience in United States
MetricValue
Female83.4%
Male16.6%
Average age39.8
Estimated audience size583,659

Audience persona

The typical Jen Hatmaker fan in United States is more female, around 39.8 years old, with strong DIY Mentality tendencies and a notable affinity for Bachelor of Business Administration.

Top regions in United States

Top regions ranked by reach for Jen Hatmaker in United States
RegionReachAffinity
Texas61,9171.23×
California36,2390.56×
North Carolina21,8761.25×
Tennessee18,7201.6×
Michigan17,8361.17×
Florida17,2540.44×
Ohio16,0060.89×
Illinois15,9970.82×
Georgia15,7980.88×
New York13,9310.43×
Virginia13,6330.96×
Minnesota12,9341.55×
Washington12,7011.08×
Colorado12,0951.31×
Missouri12,0921.29×
Pennsylvania12,0210.61×
Indiana11,1441.05×
Oklahoma10,9311.69×
Alabama9,5171.17×
Wisconsin8,8001×
Oregon8,0271.2×
South Carolina7,7840.89×
Maryland7,6280.76×
Kentucky7,5761.04×
Arkansas7,0911.47×
Massachusetts6,8190.59×
Arizona6,7430.57×
Iowa6,5121.35×
Mississippi6,3581.32×
Kansas6,3441.38×
North Dakota5,5564.63×
New Jersey5,1880.35×
Louisiana3,6080.48×
Nebraska3,4691.19×
Connecticut3,0140.51×
Utah2,8060.54×
Idaho2,7330.93×
Nevada2,5020.44×
Delaware2,1881.36×
Alaska1,8391.47×
Montana1,7971.11×
New Mexico1,7930.61×
Washington, District of Columbia1,5800.9×
New Hampshire1,5180.66×
Maine1,5100.72×
South Dakota1,2470.92×
West Virginia1,1730.43×
Hawaii1,0840.43×
Rhode Island7550.41×
Vermont7430.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jen Hatmaker audience
BrandAffinityCategory
Bachelor of Business Administration28.57×Business & Career
Do it yourself (DIY)2.3×Home & Garden
IKEA2.03×Home & Garden
Religion1.6×Business & Career
Nordstrom1.87×Shopping
Etsy2.07×Fashion & Accessoires
Target Corporation1.53×Shopping
Luxury real estate2.73×Business & Career
Birkenstock3.36×Fashion & Accessoires
Urban Outfitters2.65×Shopping
Taylor Swift1.77×Music & Radio
Blanket3.44×Home & Garden
Bible1.94×Politics & Society
Real property1.97×Home & Garden
Musical theatre1.79×Movies & TV
Children's clothing2.14×Fashion & Accessoires
Non-fiction books2.6×Literature
Bored Panda3.44×Internet & Social Media
Take-out1.61×Food & Beverages
Bakery1.66×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jen Hatmaker audience
TraitClusterScore
DIY MentalityTHRILL1.54
Design AffinityPREMIUM1.54
Community OrientationOPEN1.43
Healthy LifestyleBALANCE1.37
CreativityOPEN1.31
Luxury OrientationPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Jen Hatmaker
CountryShare
United States90.1%
Canada4.2%
United Kingdom1.3%

See Jen Hatmaker audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Jen Hatmaker have in United States?

Jen Hatmaker has an estimated audience of 583,659 people in United States, concentrated in Texas and California.

What is the gender split and age of Jen Hatmaker fans?

83.4% of Jen Hatmaker fans are female, 16.6% are male, with an average age of 39.8 years.

Which brands do Jen Hatmaker fans like most?

Jen Hatmaker fans show strongest brand affinity for Bachelor of Business Administration (28.57×), Do it yourself (DIY) (2.3×), and IKEA (2.03×) over the country average.

Where do Jen Hatmaker fans live in United States?

Jen Hatmaker fans in United States are most concentrated in Texas (reach 61,917), California (reach 36,239), and North Carolina (reach 21,876). These three regions account for the largest share of the active audience.

What other brands do Jen Hatmaker fans also like?

Beyond Jen Hatmaker itself, the audience over-indexes on Do it yourself (DIY) (2.3×), IKEA (2.03×), Religion (1.6×), and Nordstrom (1.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jen Hatmaker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.