Rascasse Audience Intelligence

Jen Hatmaker Audience in United States

A data profile of the people who buy, follow and care about Jen Hatmaker in United States — modelled from more than twelve digital signal sources. Jen Hatmaker has an estimated audience of 612,198 people in United States.

#97among Author in United States#7706among Person in United States#741in Literature

The average Jen Hatmaker fan in United States is 39.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Do it yourself (DIY), IKEA, Trader Joe's, with strongest over-indexing on Do it yourself (DIY) (2.59× the country average).

Demographically, the Jen Hatmaker audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jen Hatmaker fan in United States is more female, around 39.8 years old, with strong Community Orientation tendencies and a notable affinity for Do it yourself (DIY).

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jen Hatmaker profile in United States.

Audience size
612K
in United States
Gender
83.4%♀
16.6% male
Age
39.8
average years
Country rank
#32420
Person in United States
Fig. 01

Search interest · 12-month trend

+130%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jen Hatmaker fans

83.4% are female, 16.6% are male, average age 39.8.

Fig. 02

Gender split

83.4%
Female
16.6%
Male
Demographic split for Jen Hatmaker audience in United States
MetricValue
Female83.4%
Male16.6%
Average age39.8
Estimated audience size612,198
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Jen Hatmaker audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3930%
40-4929%
50+12%
Fig. 04

Worldwide distribution

89.7%

of the worldwide Jen Hatmaker audience comes from United States.

Worldwide audience distribution share by country for Jen Hatmaker
CountryShare
United States89.7%
Canada4.2%
United Kingdom1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jen Hatmaker audience in United States is strongest.

Fig. 05

Top regions by affinity

Jen Hatmaker fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~3K2.39×
02Minnesota~10K1.46×
03Tennessee~20K1.43×
04Kansas~6K1.37×
05Oklahoma~9K1.36×
06Oregon~9K1.35×
07Colorado~10K1.31×
08Arkansas~6K1.26×
09North Carolina~20K1.22×
10Washington~10K1.21×
11Vermont~1K1.21×
12Missouri~10K1.20×
13Iowa~6K1.20×
14Washington, District of Columbia~2K1.19×
15Alabama~9K1.16×
16Montana~2K1.13×
17Kentucky~8K1.12×
18Maine~2K1.10×
19Nebraska~3K1.09×
20Mississippi~5K1.08×
21South Carolina~9K1.05×
22Texas~50K1.04×
23Indiana~10K1.03×
24South Dakota~1K1.03×
25Virginia~10K1.02×
26Idaho~3K1.02×
27Alaska~1K1.01×
28Georgia~20K0.98×
29Massachusetts~10K0.98×
30Wisconsin~9K0.98×
31Michigan~10K0.97×
32Utah~5K0.96×
33Ohio~20K0.92×
34Delaware~1K0.92×
35Connecticut~5K0.91×
36Illinois~20K0.89×
37New Hampshire~2K0.88×
38Maryland~8K0.83×
39New Mexico~2K0.82×
40Rhode Island~1K0.80×
41Pennsylvania~10K0.75×
42West Virginia~2K0.74×
43Hawaii~2K0.73×
44Louisiana~5K0.71×
45Arizona~8K0.68×
46California~40K0.67×
47New York~20K0.65×
48New Jersey~8K0.56×
49Florida~20K0.55×
50Nevada~3K0.55×
Fig. 06

Affinity by region

Affinity by region — Jen Hatmaker, United States
0.55×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jen Hatmaker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jen Hatmaker audience
#·InterestCategoryAffinity×
01BlanketHome & Garden4.94×
02Non-alcoholic beverageFood & Beverages4.32×
03BirkenstockFashion & Accessoires4.22×
04Luxury real estateBusiness & Career3.68×
05IKEAHome & Garden3.16×
06Children's clothingFashion & Accessoires2.86×
07Real propertyHome & Garden2.71×
08Trader Joe'sShopping2.68×
09Do it yourself (DIY)Home & Garden2.59×
10BiblePolitics & Society2.41×
11EtsyFashion & Accessoires2.31×
12ReligionBusiness & Career2.09×
13Organic foodFood & Beverages1.94×
14NordstromShopping1.91×
15Target CorporationShopping1.90×
16Nonprofit organizationPolitics & Society1.82×
17AirbnbTravel & Leisure1.80×
18FurnitureHome & Garden1.61×
19PinterestInternet & Social Media1.61×
20CraftsHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jen Hatmaker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jen Hatmaker audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.29×
DIY MentalityTHRILL1.91×
SpiritualityBALANCE1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jen Hatmaker audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
ExtroversionTHRILL0.81×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jen Hatmaker have in United States?

Jen Hatmaker has an estimated audience of 612,198 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Jen Hatmaker fans?

83.4% of Jen Hatmaker fans are female, 16.6% are male, with an average age of 39.8 years.

03

Which brands do Jen Hatmaker fans like most?

Jen Hatmaker fans show strongest brand affinity for Do it yourself (DIY) (2.59×), IKEA (3.16×), and Trader Joe's (2.68×) over the country average.

04

Where do Jen Hatmaker fans live in United States?

Jen Hatmaker fans in United States are most concentrated in Texas (reach ~50K), California (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Jen Hatmaker fans also like?

Beyond Jen Hatmaker itself, the audience over-indexes on IKEA (3.16×), Trader Joe's (2.68×), Religion (2.09×), and Luxury real estate (3.68×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jen Hatmaker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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