Rascasse Audience Intelligence

Jessie (Toy Story) Audience in United States

A data profile of the people who buy, follow and care about Jessie (Toy Story) in United States — modelled from more than twelve digital signal sources. Jessie (Toy Story) has an estimated audience of 526,595 people in United States.

The average Jessie (Toy Story) fan in United States is 33.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Incredibles, Disneyland, Chris Hemsworth, with strongest over-indexing on The Incredibles (88.51× the country average).

Demographically, the Jessie (Toy Story) audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jessie (Toy Story) fan in United States is more male, around 33.5 years old, with strong Indulgence tendencies and a notable affinity for The Incredibles.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jessie (Toy Story) profile in United States.

Audience size
527K
in United States
Gender
44.6%
55.4% male
Age
33.5
average years
Country rank
#35556
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jessie (Toy Story) fans

44.6% are female, 55.4% are male, average age 33.5.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for Jessie (Toy Story) audience in United States
MetricValue
Female44.6%
Male55.4%
Average age33.5
Estimated audience size526,595
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Jessie (Toy Story) audience in United States
Age bracketShare%
16-1940%
20-2917%
30-3914%
40-4916%
50+13%
Fig. 04

Worldwide distribution

35.2%

of the worldwide Jessie (Toy Story) audience comes from United States.

Worldwide audience distribution share by country for Jessie (Toy Story)
CountryShare
United States35.2%
Colombia6.4%
Poland4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jessie (Toy Story) audience in United States is strongest.

Fig. 05

Top regions by affinity

Jessie (Toy Story) fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~10K1.69×
02Louisiana~9K1.33×
03Mississippi~6K1.27×
04Texas~60K1.24×
05Florida~40K1.23×
06Georgia~20K1.23×
07South Carolina~9K1.16×
08North Carolina~20K1.14×
09Arkansas~5K1.13×
10Oklahoma~7K1.12×
11New Jersey~10K1.11×
12Kentucky~7K1.11×
13Maryland~10K1.10×
14West Virginia~3K1.09×
15New Hampshire~2K1.08×
16Missouri~9K1.06×
17Arizona~10K1.05×
18Tennessee~10K1.05×
19California~60K1.03×
20New York~30K1.02×
21Washington~10K1.01×
22Illinois~20K1.00×
23Virginia~10K1.00×
24Connecticut~5K1.00×
25Indiana~10K0.99×
26Rhode Island~2K0.99×
27North Dakota~1K0.99×
28Michigan~10K0.98×
29Ohio~20K0.97×
30Kansas~4K0.97×
31Vermont<1K0.97×
32Utah~5K0.95×
33New Mexico~3K0.95×
34Pennsylvania~20K0.94×
35Nebraska~2K0.94×
36Delaware~1K0.94×
37Nevada~5K0.93×
38Iowa~4K0.93×
39Idaho~2K0.90×
40South Dakota~1K0.88×
41Hawaii~2K0.86×
42Minnesota~6K0.85×
43Alaska<1K0.84×
44Massachusetts~9K0.83×
45Wisconsin~7K0.82×
46Oregon~5K0.78×
47Colorado~6K0.77×
48Maine~1K0.76×
49Washington, District of Columbia~1K0.76×
50Montana~1K0.74×
Fig. 06

Affinity by region

Affinity by region — Jessie (Toy Story), United States
0.74×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jessie (Toy Story) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jessie (Toy Story) audience
#·InterestCategoryAffinity×
01The IncrediblesMovies & TV88.51×
02Samuel L. JacksonMovies & TV21.38×
03X-MenMovies & TV18.80×
04Chris HemsworthMovies & TV17.31×
05Christmas marketFood & Beverages16.52×
06Mickey MouseMovies & TV14.87×
07Online music storeMusic & Radio14.12×
08Daniel RadcliffeMovies & TV12.06×
09DisneylandTravel & Leisure11.26×
10Disney PrincessKids & Family10.79×
11Disneyland ParisTravel & Leisure9.30×
12Spider-ManMovies & TV8.96×
13Amazon MusicMusic & Radio8.51×
14Graphic novelLiterature8.12×
15Anime and manga fandomLiterature5.23×
16Harry PotterMovies & TV4.51×
17NordstromShopping4.03×
18IKEAHome & Garden3.91×
19Beauty salonsBeauty & Wellness3.03×
20CookingFood & Beverages2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jessie (Toy Story) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Jessie (Toy Story) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.59×
Pet OwnershipJOY3.03×
Price SensitivityPREMIUM2.04×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Jessie (Toy Story) audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.68×
Risk AppetiteTHRILL0.89×
Community OrientationOPEN0.92×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Jessie (Toy Story) have in United States?

Jessie (Toy Story) has an estimated audience of 526,595 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jessie (Toy Story) fans?

44.6% of Jessie (Toy Story) fans are female, 55.4% are male, with an average age of 33.5 years.

03

Which brands do Jessie (Toy Story) fans like most?

Jessie (Toy Story) fans show strongest brand affinity for The Incredibles (88.51×), Disneyland (11.26×), and Chris Hemsworth (17.31×) over the country average.

04

Where do Jessie (Toy Story) fans live in United States?

Jessie (Toy Story) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Jessie (Toy Story) fans also like?

Beyond Jessie (Toy Story) itself, the audience over-indexes on Disneyland (11.26×), Chris Hemsworth (17.31×), Samuel L. Jackson (21.38×), and Mickey Mouse (14.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jessie (Toy Story). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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