Joan Sebastian Audience in United States

Joan Sebastian logo

Joan Sebastian has an estimated audience of 875,005 people in United States. 49.8% are female, 50.2% are male, average age 32.8. Top regions: California, Texas, Florida. Top brand affinities: Kendra Scott, Panama, Nationality, Progressive rock, Product design.

The average Joan Sebastian fan in United States is 32.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kendra Scott, Panama, Nationality, with strongest over-indexing on Kendra Scott (9.77× the country average). Demographically, the Joan Sebastian audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Social Media Usage, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Joan Sebastian fans

Demographic split for Joan Sebastian audience in United States
MetricValue
Female49.8%
Male50.2%
Average age32.8
Estimated audience size875,005

Audience persona

The typical Joan Sebastian fan in United States is balanced, around 32.8 years old, with strong Social Media Usage tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Joan Sebastian in United States
RegionReachAffinity
California381,5023.96×
Texas259,8933.45×
Florida82,1961.39×
Illinois65,9812.26×
New York45,8130.94×
Arizona45,4802.55×
Georgia29,3911.09×
North Carolina28,8611.1×
Washington23,2591.33×
Nevada22,8552.7×
New Jersey22,6581.02×
Colorado21,5611.56×
Virginia15,5870.73×
Oregon15,0561.5×
Tennessee14,5700.83×
Indiana14,5080.91×
Maryland13,5970.9×
Oklahoma12,3091.27×
Pennsylvania11,8050.4×
New Mexico11,2652.57×
Utah11,1951.43×
Wisconsin9,9930.76×
Michigan9,7500.43×
Kansas9,1941.33×
Massachusetts9,0050.52×
South Carolina8,8020.67×
Ohio8,0270.3×
Minnesota7,4410.59×
Alabama7,3100.6×
Arkansas7,2301×
Louisiana7,1290.63×
Missouri6,8140.48×
Kentucky6,2370.57×
Connecticut6,1150.7×
Iowa5,9350.82×
Nebraska5,4211.24×
Idaho5,3311.21×
Mississippi3,2860.46×
Rhode Island2,1190.76×
Delaware1,6310.68×
Washington, District of Columbia1,5750.6×
Hawaii1,1850.32×
Wyoming8050.62×
South Dakota7480.37×
West Virginia6970.17×
Montana6060.25×
North Dakota5830.32×
New Hampshire5740.17×
Alaska5710.31×
Maine2970.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joan Sebastian audience
BrandAffinityCategory
Kendra Scott9.77×Fashion & Accessoires
Panama6.18×Travel & Leisure
Nationality3.11×Politics & Society
Progressive rock2.82×Music & Radio
Product design2.24×Business & Career
Stamp collecting5.37×Home & Garden
Minnesota1.95×Travel & Leisure
Personality6.41×Business & Career
Jordan Fisher8.63×Movies & TV
Homie10.9×Politics & Society
UK garage3.83×Music & Radio
JTV (Indonesia)3.55×
Macha7.78×Food & Beverages
Kemper Amps17.57×Music & Radio
Hog Hunting2.17×Sports
Pro-Ject2.38×Music & Radio
jordy nelson9.28×Sports
Justice1.63×Politics & Society
Mad About You7.03×Movies & TV
Stucco3.48×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joan Sebastian audience
TraitClusterScore
Social Media UsageJOY1.1
Need for SecurityCONSERVATISM1.07
ExtroversionTHRILL0.96
Urban LifestyleOPEN0.91
Quality AwarenessPREMIUM0.91
Price SensitivityPREMIUM0.88

Worldwide distribution

Worldwide audience distribution share by country for Joan Sebastian
CountryShare
Mexico42.6%
United States30.3%
Colombia7.5%

See Joan Sebastian audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Joan Sebastian have in United States?

Joan Sebastian has an estimated audience of 875,005 people in United States, concentrated in California and Texas.

What is the gender split and age of Joan Sebastian fans?

49.8% of Joan Sebastian fans are female, 50.2% are male, with an average age of 32.8 years.

Which brands do Joan Sebastian fans like most?

Joan Sebastian fans show strongest brand affinity for Kendra Scott (9.77×), Panama (6.18×), and Nationality (3.11×) over the country average.

Where do Joan Sebastian fans live in United States?

Joan Sebastian fans in United States are most concentrated in California (reach 381,502), Texas (reach 259,893), and Florida (reach 82,196). These three regions account for the largest share of the active audience.

What other brands do Joan Sebastian fans also like?

Beyond Joan Sebastian itself, the audience over-indexes on Panama (6.18×), Nationality (3.11×), Progressive rock (2.82×), and Product design (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joan Sebastian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.