Rascasse Audience Intelligence

Kaplan NCLEX® Prep Audience in United States

A data profile of the people who buy, follow and care about Kaplan NCLEX® Prep in United States — modelled from more than twelve digital signal sources. Kaplan NCLEX® Prep has an estimated audience of 401,627 people in United States.

#12287among Topic in United States

The average Kaplan NCLEX® Prep fan in United States is 30.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Columbia University, Princeton University, Inclusion (education), with strongest over-indexing on Columbia University (27.95× the country average).

Demographically, the Kaplan NCLEX® Prep audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kaplan NCLEX® Prep fan in United States is balanced, around 30.8 years old, with strong Family Orientation tendencies and a notable affinity for Columbia University.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kaplan NCLEX® Prep profile in United States.

Audience size
402K
in United States
Gender
55.0%♀
45.0% male
Age
30.8
average years
Country rank
#41542
Topic in United States
Fig. 01

Search interest · 12-month trend

+98%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kaplan NCLEX® Prep fans

55.0% are female, 45.0% are male, average age 30.8.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Kaplan NCLEX® Prep audience in United States
MetricValue
Female55.0%
Male45.0%
Average age30.8
Estimated audience size401,627
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Kaplan NCLEX® Prep audience in United States
Age bracketShare%
16-1938%
20-2929%
30-3917%
40-4910%
50+7%
Fig. 04

Worldwide distribution

55.4%

of the worldwide Kaplan NCLEX® Prep audience comes from United States.

Worldwide audience distribution share by country for Kaplan NCLEX® Prep
CountryShare
United States55.4%
India7.1%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kaplan NCLEX® Prep audience in United States is strongest.

Fig. 05

Top regions by affinity

Kaplan NCLEX® Prep fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~1K1.37×
02North Dakota~1K1.27×
03Vermont<1K1.27×
04South Dakota~1K1.25×
05Montana~1K1.19×
06Delaware~1K1.15×
07Maine~2K1.11×
08Rhode Island~1K1.11×
09West Virginia~2K1.09×
10Kentucky~5K1.08×
11Oklahoma~5K1.08×
12New Hampshire~2K1.06×
13Hawaii~2K1.05×
14Idaho~2K1.04×
15Oregon~5K1.02×
16Mississippi~3K1.01×
17New Mexico~2K1.01×
18Washington, District of Columbia~1K1.01×
19Nebraska~2K1.00×
20Arkansas~3K0.99×
21Louisiana~5K0.98×
22Ohio~10K0.96×
23Kansas~3K0.96×
24Iowa~3K0.94×
25Virginia~9K0.93×
26Connecticut~4K0.92×
27Minnesota~5K0.91×
28Nevada~4K0.91×
29Utah~3K0.91×
30Missouri~6K0.90×
31South Carolina~5K0.90×
32Indiana~7K0.89×
33Wisconsin~5K0.89×
34Alabama~5K0.89×
35Tennessee~7K0.88×
36Maryland~6K0.87×
37Florida~20K0.86×
38New Jersey~9K0.86×
39Georgia~10K0.85×
40Michigan~9K0.85×
41Colorado~5K0.85×
42Pennsylvania~10K0.84×
43Illinois~10K0.84×
44Arizona~7K0.84×
45Massachusetts~7K0.84×
46New York~20K0.82×
47Washington~7K0.82×
48North Carolina~10K0.81×
49California~30K0.73×
50Texas~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Kaplan NCLEX® Prep, United States
0.69×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kaplan NCLEX® Prep audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kaplan NCLEX® Prep audience
#·InterestCategoryAffinity×
01Welch's Fruit SnacksFood & Beverages80.08×
02Inclusion (education)Kids & Family62.81×
03Princeton UniversityBusiness & Career35.22×
04Japanese whiskyFood & Beverages32.97×
05Columbia UniversityBusiness & Career27.95×
06Cornell UniversityBusiness & Career27.71×
07General practitionerHealth22.22×
08Moose JawTravel & Leisure21.32×
09Fat Quarter ShopShopping17.98×
10Thandie NewtonMovies & TV15.11×
11Woodford ReserveFood & Beverages14.03×
12Bulleit BourbonFood & Beverages13.39×
13Doctor of MedicineBusiness & Career11.41×
14Spring breakTravel & Leisure9.29×
15CardiologyHealth8.68×
16Academic degreeBusiness & Career4.11×
17Health careBusiness & Career2.70×
18Beauty salonsBeauty & Wellness2.56×
19MedicineBusiness & Career2.19×
20CookingFood & Beverages1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kaplan NCLEX® Prep audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kaplan NCLEX® Prep audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.19×
Community OrientationOPEN1.82×
IndulgenceJOY1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kaplan NCLEX® Prep audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.79×
ExtroversionTHRILL0.79×
Urban LifestyleOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kaplan NCLEX® Prep have in United States?

Kaplan NCLEX® Prep has an estimated audience of 401,627 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kaplan NCLEX® Prep fans?

55.0% of Kaplan NCLEX® Prep fans are female, 45.0% are male, with an average age of 30.8 years.

03

Which brands do Kaplan NCLEX® Prep fans like most?

Kaplan NCLEX® Prep fans show strongest brand affinity for Columbia University (27.95×), Princeton University (35.22×), and Inclusion (education) (62.81×) over the country average.

04

Where do Kaplan NCLEX® Prep fans live in United States?

Kaplan NCLEX® Prep fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Kaplan NCLEX® Prep fans also like?

Beyond Kaplan NCLEX® Prep itself, the audience over-indexes on Princeton University (35.22×), Inclusion (education) (62.81×), Cornell University (27.71×), and Welch's Fruit Snacks (80.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Kaplan NCLEX® Prep audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kaplan NCLEX® Prep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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