Kauai Audience in United States

Kauai logo

Kauai has an estimated audience of 1,431,965 people in United States. 62.3% are female, 37.7% are male, average age 42.4. Top regions: California, Hawaii, Texas. Top brand affinities: Natural rubber, Product design, Ken Burns, UK garage, Historic site.

The average Kauai fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Hawaii, Texas. Top brand affinities include Natural rubber, Product design, Ken Burns, with strongest over-indexing on Natural rubber (7.21× the country average). Demographically, the Kauai audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Kauai fans

Demographic split for Kauai audience in United States
MetricValue
Female62.3%
Male37.7%
Average age42.4
Estimated audience size1,431,965

Audience persona

The typical Kauai fan in United States is more female, around 42.4 years old, with strong Travelling tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Kauai in United States
RegionReachAffinity
California231,9671.47×
Hawaii115,67618.79×
Texas61,5900.5×
Washington50,0901.74×
Florida35,7510.37×
New York32,6670.41×
Arizona31,5421.08×
Colorado28,5381.26×
Oregon28,0731.71×
Illinois27,2610.57×
Utah20,9381.63×
Michigan18,4140.49×
Ohio17,0840.39×
Minnesota15,9720.78×
Pennsylvania15,7210.33×
North Carolina15,0040.35×
Georgia14,7220.33×
Virginia14,1390.41×
Nevada14,1241.02×
Massachusetts13,7570.49×
New Jersey13,5950.37×
Wisconsin12,9970.6×
Missouri12,4600.54×
Indiana11,8190.45×
Idaho11,6821.63×
Tennessee11,2710.39×
Maryland8,5360.35×
Oklahoma6,9450.44×
South Carolina6,7500.31×
Iowa6,6470.56×
Kansas6,0780.54×
Kentucky5,6710.32×
Montana5,4531.37×
Connecticut5,4150.38×
Louisiana5,1700.28×
Alaska5,0591.65×
Alabama4,9970.25×
New Mexico4,8800.68×
Arkansas4,4500.38×
Nebraska4,0260.56×
New Hampshire2,4780.44×
Mississippi2,4300.21×
Washington, District of Columbia2,1560.5×
Maine2,0830.41×
South Dakota1,9860.6×
Wyoming1,8140.85×
West Virginia1,7090.26×
North Dakota1,6020.54×
Rhode Island1,3900.3×
Vermont1,1040.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kauai audience
BrandAffinityCategory
Natural rubber7.21×Cars & Mobility
Product design2.09×Business & Career
Ken Burns6.73×Movies & TV
UK garage4.65×Music & Radio
Historic site3.57×Arts & Culture
Mathcore6.2×Music & Radio
Halsey, Oregon5.97×Travel & Leisure
Kendra Scott2.08×Fashion & Accessoires
Governor of Michigan5.19×Politics & Society
Karbala6.37×Travel & Leisure
Islamism10.79×Politics & Society
Public speaking2.61×Politics & Society
Nebraska Cornhuskers football2.34×Sports
Unique Gifts1.54×Shopping
Birthday Gifts2×Kids & Family
Fairy godmother4.56×Literature
Wikia2.06×Internet & Social Media
JDSU1.83×Business & Career
Justice1.71×Politics & Society
Goop3.17×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kauai audience
TraitClusterScore
TravellingTHRILL2.52
Design AffinityPREMIUM1.87
Quality AwarenessPREMIUM1.82
SustainabilityBALANCE1.59
PatriotismCONSERVATISM1.52
Luxury OrientationPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Kauai
CountryShare
United States58.5%
Japan11.4%
Portugal5.6%

See Kauai audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Kauai have in United States?

Kauai has an estimated audience of 1,431,965 people in United States, concentrated in California and Hawaii.

What is the gender split and age of Kauai fans?

62.3% of Kauai fans are female, 37.7% are male, with an average age of 42.4 years.

Which brands do Kauai fans like most?

Kauai fans show strongest brand affinity for Natural rubber (7.21×), Product design (2.09×), and Ken Burns (6.73×) over the country average.

Where do Kauai fans live in United States?

Kauai fans in United States are most concentrated in California (reach 231,967), Hawaii (reach 115,676), and Texas (reach 61,590). These three regions account for the largest share of the active audience.

What other brands do Kauai fans also like?

Beyond Kauai itself, the audience over-indexes on Product design (2.09×), Ken Burns (6.73×), UK garage (4.65×), and Historic site (3.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kauai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.