Rascasse Audience Intelligence

Kauai Audience in United States

A data profile of the people who buy, follow and care about Kauai in United States — modelled from more than twelve digital signal sources. Kauai has an estimated audience of 1,431,965 people in United States.

#16among Island in United States#1544among POI in United States#1406in Travel & Leisure

The average Kauai fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Hawaii, Texas.

Top brand affinities include Hawaiian Airlines, Turkish Airlines, BevMo!, with strongest over-indexing on Hawaiian Airlines (13.89× the country average).

Demographically, the Kauai audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kauai fan in United States is more female, around 42.4 years old, with strong Travelling tendencies and a notable affinity for Hawaiian Airlines.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kauai profile in United States.

Audience size
1.4M
in United States
Gender
62.3%♀
37.7% male
Age
42.4
average years
Country rank
#18392
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kauai fans

62.3% are female, 37.7% are male, average age 42.4.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Kauai audience in United States
MetricValue
Female62.3%
Male37.7%
Average age42.4
Estimated audience size1,431,965
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Kauai audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3921%
40-4926%
50+24%
Fig. 04

Worldwide distribution

58.3%

of the worldwide Kauai audience comes from United States.

Worldwide audience distribution share by country for Kauai
CountryShare
United States58.3%
Japan11.4%
Portugal5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kauai audience in United States is strongest.

Fig. 05

Top regions by affinity

Kauai fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K18.65×
02Alaska~6K1.80×
03Washington~50K1.61×
04Oregon~30K1.55×
05Utah~20K1.55×
06Idaho~10K1.54×
07California~200K1.34×
08Montana~5K1.34×
09Colorado~30K1.16×
10Arizona~30K1.00×
11Nevada~10K0.96×
12Wyoming~2K0.92×
13Minnesota~20K0.74×
14New Mexico~5K0.68×
15South Dakota~2K0.63×
16North Dakota~2K0.63×
17Wisconsin~10K0.61×
18Nebraska~4K0.59×
19Iowa~7K0.57×
20Kansas~6K0.55×
21Illinois~30K0.54×
22Missouri~10K0.52×
23Washington, District of Columbia~2K0.52×
24New Hampshire~3K0.48×
25Texas~60K0.47×
26Michigan~20K0.47×
27Oklahoma~8K0.47×
28Massachusetts~10K0.46×
29Indiana~10K0.45×
30Maine~2K0.45×
31Arkansas~5K0.43×
32Virginia~10K0.41×
33Tennessee~10K0.40×
34Rhode Island~2K0.40×
35New York~30K0.39×
36Ohio~20K0.39×
37Connecticut~6K0.39×
38Delaware~2K0.39×
39Florida~40K0.37×
40West Virginia~2K0.37×
41North Carolina~20K0.36×
42New Jersey~10K0.36×
43Maryland~9K0.36×
44Kentucky~6K0.36×
45Georgia~10K0.34×
46South Carolina~7K0.34×
47Pennsylvania~20K0.33×
48Louisiana~6K0.33×
49Mississippi~4K0.31×
50Alabama~6K0.30×
Fig. 06

Affinity by region

Affinity by region — Kauai, United States
0.30×1.00×18.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kauai audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kauai audience
#·InterestCategoryAffinity×
01Hawaiian AirlinesTravel & Leisure13.89×
02Janie and JackShopping11.77×
03BevMo!Shopping9.05×
04Turkish AirlinesTravel & Leisure8.93×
05Naked WinesFood & Beverages8.08×
06Michelle RodriguezMovies & TV8.01×
07HyattTravel & Leisure4.91×
08Standup paddleboardingSports3.89×
09HawaiiTravel & Leisure3.35×
10Sustainable energyHome & Garden3.31×
11First class travelTravel & Leisure2.97×
12Renewable energyBusiness & Career2.81×
13FedExBusiness & Career2.51×
14InnovationBusiness & Career2.38×
15Enterprise Rent-A-CarCars & Mobility2.37×
16Google FlightsTravel & Leisure2.24×
17ExpediaTravel & Leisure2.06×
18Mortgage loansBusiness & Career1.94×
19AirbnbTravel & Leisure1.90×
20Trader Joe'sShopping1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kauai audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kauai audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.40×
PatriotismCONSERVATISM2.21×
Quality AwarenessPREMIUM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kauai audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
ExtroversionTHRILL0.89×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kauai have in United States?

Kauai has an estimated audience of 1,431,965 people in United States, concentrated in California and Hawaii.

02

What is the gender split and age of Kauai fans?

62.3% of Kauai fans are female, 37.7% are male, with an average age of 42.4 years.

03

Which brands do Kauai fans like most?

Kauai fans show strongest brand affinity for Hawaiian Airlines (13.89×), Turkish Airlines (8.93×), and BevMo! (9.05×) over the country average.

04

Where do Kauai fans live in United States?

Kauai fans in United States are most concentrated in California (reach ~200K), Hawaii (reach ~100K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Kauai fans also like?

Beyond Kauai itself, the audience over-indexes on Turkish Airlines (8.93×), BevMo! (9.05×), Airbnb (1.9×), and Michelle Rodriguez (8.01×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Island audiences in United States

See Kauai audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kauai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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