Kearney, Nebraska Audience in United States

Kearney, Nebraska logo

Kearney, Nebraska has an estimated audience of 276,161 people in United States. 54.6% are female, 45.4% are male, average age 42.4. Top regions: Oregon, Nebraska, Missouri. Top brand affinities: Ulysses S. Grant, Product design, Historic site, Israel, Nebraska.

The average Kearney, Nebraska fan in United States is 42.4 years old, balanced, and lives primarily in Oregon. The audience is concentrated in Oregon, Nebraska, Missouri. Top brand affinities include Ulysses S. Grant, Product design, Historic site, with strongest over-indexing on Ulysses S. Grant (9× the country average). Demographically, the Kearney, Nebraska audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Kearney, Nebraska fans

Demographic split for Kearney, Nebraska audience in United States
MetricValue
Female54.6%
Male45.4%
Average age42.4
Estimated audience size276,161

Audience persona

The typical Kearney, Nebraska fan in United States is balanced, around 42.4 years old, with strong Extroversion tendencies and a notable affinity for Ulysses S. Grant.

Top regions in United States

Top regions ranked by reach for Kearney, Nebraska in United States
RegionReachAffinity
Oregon49,18915.54×
Nebraska18,10713.07×
Missouri12,2122.74×
Texas10,0120.42×
New York8,5220.55×
California8,3950.28×
Illinois7,3230.8×
Florida6,4980.35×
Kansas3,8791.78×
North Carolina3,8270.46×
Colorado3,6450.84×
Virginia3,3440.5×
New Jersey3,1290.45×
Pennsylvania3,0250.33×
Kentucky2,9510.85×
Georgia2,9160.34×
Massachusetts2,4880.46×
Michigan2,2960.32×
Iowa2,2500.99×
Minnesota1,9680.5×
Washington1,6800.3×
Ohio1,6240.19×
Arizona1,5640.28×
Indiana1,5500.31×
Wisconsin1,5470.37×
Maryland1,2160.26×
Tennessee1,1150.2×
Oklahoma8700.28×
Washington, District of Columbia7220.87×
Utah6980.28×
Idaho6430.46×
Connecticut6230.23×
Arkansas6000.26×
Louisiana5950.17×
South Carolina5290.13×
Wyoming5251.28×
South Dakota5200.81×
Nevada5110.19×
Alabama4140.11×
Montana3930.51×
New Mexico3700.27×
New Hampshire2850.26×
Mississippi2040.09×
Hawaii1700.14×
West Virginia1540.12×
North Dakota1530.27×
Maine1450.15×
Rhode Island1340.15×
Vermont1240.26×
Delaware960.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kearney, Nebraska audience
BrandAffinityCategory
Ulysses S. Grant9×Politics & Society
Product design2.21×Business & Career
Historic site3.22×Arts & Culture
Israel1.59×Travel & Leisure
Nebraska2.02×Travel & Leisure
Pillow1.55×Home & Garden
Governor of Michigan4.94×Politics & Society
Goop3.45×Internet & Social Media
Fairy godmother4.51×Literature
Hipster5.55×Politics & Society
Grinch1.96×Movies & TV
Hibachi3.72×Food & Beverages
Wok3.09×Food & Beverages
Wikia1.58×Internet & Social Media
Vocal harmony2.09×Music & Radio
Noodle (Gorillaz)1.6×Music & Radio
Google Home2.84×Technology & Electronics
Elsword7.1×Games
Mathcore3.39×Music & Radio
Sailor2.04×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kearney, Nebraska audience
TraitClusterScore
ExtroversionTHRILL1.2
Urban LifestyleOPEN1.19
Family OrientationCONSERVATISM1.18
Need for SecurityCONSERVATISM1.17
Community OrientationOPEN1.12
Career OrientationPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Kearney, Nebraska
CountryShare
United States78.4%
Germany16.3%
United Kingdom4.9%

See Kearney, Nebraska audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Kearney, Nebraska have in United States?

Kearney, Nebraska has an estimated audience of 276,161 people in United States, concentrated in Oregon and Nebraska.

What is the gender split and age of Kearney, Nebraska fans?

54.6% of Kearney, Nebraska fans are female, 45.4% are male, with an average age of 42.4 years.

Which brands do Kearney, Nebraska fans like most?

Kearney, Nebraska fans show strongest brand affinity for Ulysses S. Grant (9×), Product design (2.21×), and Historic site (3.22×) over the country average.

Where do Kearney, Nebraska fans live in United States?

Kearney, Nebraska fans in United States are most concentrated in Oregon (reach 49,189), Nebraska (reach 18,107), and Missouri (reach 12,212). These three regions account for the largest share of the active audience.

What other brands do Kearney, Nebraska fans also like?

Beyond Kearney, Nebraska itself, the audience over-indexes on Product design (2.21×), Historic site (3.22×), Israel (1.59×), and Nebraska (2.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kearney, Nebraska. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.