Ketchup Audience in United States

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Ketchup has an estimated audience of 1,945,155 people in United States. 59.8% are female, 40.2% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Craigslist, Reddit, Peacemaker, Photography, Heinz Tomato Ketchup.

The average Ketchup fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Craigslist, Reddit, Peacemaker, with strongest over-indexing on Craigslist (4.29× the country average). Demographically, the Ketchup audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Ketchup fans

Demographic split for Ketchup audience in United States
MetricValue
Female59.8%
Male40.2%
Average age40.1
Estimated audience size1,945,155

Audience persona

The typical Ketchup fan in United States is more female, around 40.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Craigslist.

Top regions in United States

Top regions ranked by reach for Ketchup in United States
RegionReachAffinity
California249,7861.17×
Texas180,1631.08×
Florida148,1951.13×
New York125,4141.15×
Pennsylvania72,9251.11×
Georgia72,8361.22×
Illinois68,3991.06×
Ohio63,3971.06×
North Carolina62,5691.07×
New Jersey57,3671.16×
Michigan53,4181.05×
Virginia46,9470.99×
Washington42,5371.09×
Tennessee42,0261.08×
Arizona39,6151×
Maryland38,2721.14×
Indiana37,8501.07×
Massachusetts36,9440.96×
Missouri31,2261×
South Carolina29,4951.01×
Louisiana28,6521.14×
Alabama28,2931.04×
Colorado28,2170.92×
Minnesota26,9910.97×
Wisconsin26,3530.9×
Kentucky25,0391.03×
Oklahoma22,7281.05×
Oregon22,0500.99×
Connecticut20,1281.03×
Nevada19,4221.03×
Mississippi17,9811.12×
Utah17,2130.99×
Arkansas16,8721.05×
Iowa16,2761.02×
Kansas15,5561.01×
Nebraska9,5900.98×
Idaho9,1540.94×
West Virginia8,8260.97×
New Mexico8,7890.9×
Hawaii8,1870.98×
Maine6,4550.93×
New Hampshire6,2090.81×
Rhode Island5,6940.92×
Washington, District of Columbia5,6590.97×
Delaware4,8110.9×
Montana4,1360.77×
South Dakota3,9300.87×
North Dakota3,5730.89×
Alaska3,4830.84×
Vermont2,4740.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ketchup audience
BrandAffinityCategory
Craigslist4.29×Shopping
Reddit2.92×Internet & Social Media
Peacemaker2.4×Movies & TV
Photography1.5×Arts & Culture
Heinz Tomato Ketchup37.04×Food & Beverages
Harry Potter1.87×Movies & TV
Friends1.63×Movies & TV
Pizza Hut1.59×Food & Beverages
Snapchat2.08×Internet & Social Media
Panda Express1.85×Food & Beverages
Natalie Portman4.09×Movies & TV
Taco Bell1.51×Food & Beverages
Joke1.67×Literature
Denver Nuggets2.17×Sports
OnlyFans1.62×Technology & Electronics
Landlord2.55×Home & Garden
Clueless (film)5.42×Movies & TV
Little Caesars1.7×Food & Beverages
Enterprise Rent-A-Car1.94×Cars & Mobility
U-Haul2.21×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ketchup audience
TraitClusterScore
Healthy LifestyleBALANCE1.85
IndulgenceJOY1.48
ExtroversionTHRILL1.26
PatriotismCONSERVATISM1.19
Convenience OrientationPREMIUM1.19
Career OrientationPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Ketchup
CountryShare
United States22.9%
Brazil5.5%
Germany4.7%

See Ketchup audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Ketchup have in United States?

Ketchup has an estimated audience of 1,945,155 people in United States, concentrated in California and Texas.

What is the gender split and age of Ketchup fans?

59.8% of Ketchup fans are female, 40.2% are male, with an average age of 40.1 years.

Which brands do Ketchup fans like most?

Ketchup fans show strongest brand affinity for Craigslist (4.29×), Reddit (2.92×), and Peacemaker (2.4×) over the country average.

Where do Ketchup fans live in United States?

Ketchup fans in United States are most concentrated in California (reach 249,786), Texas (reach 180,163), and Florida (reach 148,195). These three regions account for the largest share of the active audience.

What other brands do Ketchup fans also like?

Beyond Ketchup itself, the audience over-indexes on Reddit (2.92×), Peacemaker (2.4×), Photography (1.5×), and Heinz Tomato Ketchup (37.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ketchup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.