Rascasse Audience Intelligence

Ketchup Audience in United States

A data profile of the people who buy, follow and care about Ketchup in United States — modelled from more than twelve digital signal sources. Ketchup has an estimated audience of 1,945,155 people in United States.

#28among Spice in United States#6418among Topic in United States#887in Food & Beverages

The average Ketchup fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Reddit, Peacemaker, Photography, with strongest over-indexing on Reddit (2.92× the country average).

Demographically, the Ketchup audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Social Media Usage, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ketchup fan in United States is more female, around 40.1 years old, with strong Social Media Usage tendencies and a notable affinity for Reddit.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ketchup profile in United States.

Audience size
1.9M
in United States
Gender
59.8%♀
40.2% male
Age
40.1
average years
Country rank
#14557
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ketchup fans

59.8% are female, 40.2% are male, average age 40.1.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Ketchup audience in United States
MetricValue
Female59.8%
Male40.2%
Average age40.1
Estimated audience size1,945,155
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Ketchup audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Ketchup audience comes from United States.

Worldwide audience distribution share by country for Ketchup
CountryShare
United States22.8%
Brazil5.5%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ketchup audience in United States is strongest.

Fig. 05

Top regions by affinity

Ketchup fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~70K1.10×
02Louisiana~30K1.10×
03Georgia~70K1.09×
04New Jersey~50K1.07×
05Indiana~40K1.07×
06Maryland~40K1.07×
07Kentucky~30K1.07×
08Mississippi~20K1.07×
09Arkansas~20K1.07×
10California~200K1.06×
11Texas~200K1.06×
12Nebraska~10K1.06×
13New York~100K1.05×
14Illinois~70K1.05×
15Alabama~30K1.05×
16Oklahoma~20K1.05×
17North Carolina~60K1.04×
18Michigan~50K1.04×
19Kansas~20K1.04×
20Washington~40K1.03×
21Minnesota~30K1.03×
22Iowa~20K1.03×
23Ohio~60K1.02×
24Missouri~30K1.02×
25Utah~20K1.02×
26West Virginia~9K1.02×
27Tennessee~40K1.01×
28South Carolina~30K1.01×
29Oregon~20K1.01×
30Connecticut~20K1.00×
31South Dakota~5K1.00×
32Virginia~50K0.99×
33Arizona~40K0.99×
34Nevada~20K0.99×
35Delaware~5K0.99×
36Florida~100K0.98×
37Wisconsin~30K0.98×
38Idaho~10K0.98×
39Hawaii~8K0.98×
40North Dakota~4K0.98×
41Massachusetts~40K0.95×
42Maine~7K0.95×
43Alaska~4K0.95×
44Rhode Island~6K0.94×
45New Mexico~9K0.93×
46Montana~5K0.90×
47Colorado~30K0.89×
48Washington, District of Columbia~5K0.88×
49New Hampshire~7K0.87×
50Vermont~3K0.84×
Fig. 06

Affinity by region

Affinity by region — Ketchup, United States
0.84×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ketchup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ketchup audience
#·InterestCategoryAffinity×
01Heinz Tomato KetchupFood & Beverages37.04×
02Natalie PortmanMovies & TV4.09×
03RedditInternet & Social Media2.92×
04Masters TournamentSports2.69×
05LandlordHome & Garden2.55×
06PeacemakerMovies & TV2.40×
07Denver NuggetsSports2.17×
08SnapchatInternet & Social Media2.08×
09Enterprise Rent-A-CarCars & Mobility1.94×
10McDonald'sFood & Beverages1.89×
11Harry PotterMovies & TV1.87×
12Panda ExpressFood & Beverages1.85×
13Dick Van DykeMovies & TV1.84×
14Wendy'sFood & Beverages1.78×
15JokeLiterature1.67×
16OnlyFansTechnology & Electronics1.62×
17Pizza HutFood & Beverages1.59×
18Taco BellFood & Beverages1.51×
19Melania TrumpPolitics & Society1.51×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ketchup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ketchup audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.32×
Need for SecurityCONSERVATISM1.17×
PatriotismCONSERVATISM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ketchup audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
Design AffinityPREMIUM0.63×
Sports ActivityPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ketchup have in United States?

Ketchup has an estimated audience of 1,945,155 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ketchup fans?

59.8% of Ketchup fans are female, 40.2% are male, with an average age of 40.1 years.

03

Which brands do Ketchup fans like most?

Ketchup fans show strongest brand affinity for Reddit (2.92×), Peacemaker (2.4×), and Photography (1.5×) over the country average.

04

Where do Ketchup fans live in United States?

Ketchup fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ketchup fans also like?

Beyond Ketchup itself, the audience over-indexes on Peacemaker (2.4×), Photography (1.5×), Heinz Tomato Ketchup (37.04×), and Harry Potter (1.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spice audiences in United States

See Ketchup audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ketchup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →