Ketchup Audience in Germany
Ketchup has an estimated audience of 399,296 people in Germany. 47.2% are female, 52.8% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FRITZ!Box, Aral AG, Kaufland, Edeka, Netto Marken-Discount.
The average Ketchup fan in Germany is 37.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FRITZ!Box, Aral AG, Kaufland, with strongest over-indexing on FRITZ!Box (3× the country average). Demographically, the Ketchup audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Ketchup fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 37.0 |
| Estimated audience size | 399,296 |
Audience persona
The typical Ketchup fan in Germany is balanced, around 37.0 years old, with strong Pet Ownership tendencies and a notable affinity for FRITZ!Box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,553 | 0.96× |
| Bayern | 59,860 | 0.93× |
| Baden-Württemberg | 54,299 | 1× |
| Niedersachsen | 39,324 | 1.01× |
| Hessen | 28,968 | 0.95× |
| Sachsen | 21,471 | 1.1× |
| Rheinland-Pfalz | 19,192 | 0.96× |
| Berlin | 19,006 | 1.06× |
| Brandenburg | 14,343 | 1.16× |
| Schleswig-Holstein | 13,701 | 0.96× |
| Sachsen-Anhalt | 11,540 | 1.12× |
| Thüringen | 11,099 | 1.09× |
| Hamburg | 8,499 | 0.94× |
| Mecklenburg-Vorpommern | 8,414 | 1.1× |
| Saarland | 3,874 | 0.79× |
| Bremen | 2,979 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FRITZ!Box | 3× | Technology & Electronics |
| Aral AG | 2.41× | Cars & Mobility |
| Kaufland | 1.78× | Shopping |
| Edeka | 1.63× | Shopping |
| Netto Marken-Discount | 1.67× | Shopping |
| Develey | 18.14× | Food & Beverages |
| Vodafone | 1.84× | Technology & Electronics |
| EBay | 1.54× | Shopping |
| Deutsche Bahn | 1.57× | Cars & Mobility |
| Hornbach | 1.63× | Shopping |
| Globus Baumarkt | 1.57× | Shopping |
| Lieferando.de | 1.56× | Food & Beverages |
| Homs | 3.62× | Travel & Leisure |
| Aleppo | 3.36× | Travel & Leisure |
| Mix Markt | 1.5× | Shopping |
| Damascus | 2.93× | Travel & Leisure |
| Fielmann | 1.75× | Health |
| Bautzner Senf | 12.46× | Food & Beverages |
| Stepstone | 2.2× | Business & Career |
| Candy | 1.89× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.44 |
| Convenience Orientation | PREMIUM | 1.37 |
| Healthy Lifestyle | BALANCE | 1.33 |
| Need for Security | CONSERVATISM | 1.3 |
| LGBTQ+ Identity | OPEN | 1.28 |
| DIY Mentality | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 5.5% |
| Germany | 4.7% |
See Ketchup audiences in other countries
More Spice audiences in Germany
Frequently asked questions
How many fans does Ketchup have in Germany?
Ketchup has an estimated audience of 399,296 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ketchup fans?
47.2% of Ketchup fans are female, 52.8% are male, with an average age of 37.0 years.
Which brands do Ketchup fans like most?
Ketchup fans show strongest brand affinity for FRITZ!Box (3×), Aral AG (2.41×), and Kaufland (1.78×) over the country average.
Where do Ketchup fans live in Germany?
Ketchup fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,553), Bayern (reach 59,860), and Baden-Württemberg (reach 54,299). These three regions account for the largest share of the active audience.
What other brands do Ketchup fans also like?
Beyond Ketchup itself, the audience over-indexes on Aral AG (2.41×), Kaufland (1.78×), Edeka (1.63×), and Netto Marken-Discount (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ketchup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.