Ketchup Audience in Germany
A data profile of the people who buy, follow and care about Ketchup in Germany — modelled from more than twelve digital signal sources. Ketchup has an estimated audience of 399,296 people in Germany.
The average Ketchup fan in Germany is 37.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include FRITZ!Box, Kaufland, Edeka, with strongest over-indexing on FRITZ!Box (3× the country average).
Demographically, the Ketchup audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Healthy Lifestyle, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ketchup fan in Germany is balanced, around 37.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for FRITZ!Box.
At a glance
The key figures that characterise the Ketchup profile in Germany.
Search interest · 12-month trend
Demographics of Ketchup fans
47.2% are female, 52.8% are male, average age 37.0.
Gender split
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 37.0 |
| Estimated audience size | 399,296 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 24% | |
| 30-39 | 32% | |
| 40-49 | 17% | |
| 50+ | 11% |
Worldwide distribution
of the worldwide Ketchup audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 5.5% |
| Germany | 4.7% |
Geography
Where the Ketchup audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~10K | 1.18× | |
| 02 | Sachsen-Anhalt | ~10K | 1.18× | |
| 03 | Thüringen | ~10K | 1.15× | |
| 04 | Mecklenburg-Vorpommern | ~9K | 1.15× | |
| 05 | Sachsen | ~20K | 1.10× | |
| 06 | Berlin | ~20K | 1.00× | |
| 07 | Niedersachsen | ~40K | 0.99× | |
| 08 | Baden-Württemberg | ~50K | 0.95× | |
| 09 | Rheinland-Pfalz | ~20K | 0.94× | |
| 10 | Schleswig-Holstein | ~10K | 0.94× | |
| 11 | Nordrhein-Westfalen | ~80K | 0.92× | |
| 12 | Bayern | ~60K | 0.92× | |
| 13 | Hessen | ~30K | 0.92× | |
| 14 | Hamburg | ~8K | 0.92× | |
| 15 | Bremen | ~3K | 0.91× | |
| 16 | Saarland | ~4K | 0.86× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Ketchup audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Develey | Food & Beverages | 18.14× | ||
| 02 | Bautzner Senf | Food & Beverages | 12.46× | ||
| 03 | Homs | Travel & Leisure | 3.62× | ||
| 04 | Aleppo | Travel & Leisure | 3.36× | ||
| 05 | FRITZ!Box | Technology & Electronics | 3.00× | ||
| 06 | Damascus | Travel & Leisure | 2.93× | ||
| 07 | Aral AG | Cars & Mobility | 2.41× | ||
| 08 | Stepstone | Business & Career | 2.20× | ||
| 09 | Candy | Food & Beverages | 1.89× | ||
| 10 | Vodafone | Technology & Electronics | 1.84× | ||
| 11 | Kaufland | Shopping | 1.78× | ||
| 12 | Fielmann | Health | 1.75× | ||
| 13 | Netto Marken-Discount | Shopping | 1.67× | ||
| 14 | Edeka | Shopping | 1.63× | ||
| 15 | Hornbach | Shopping | 1.63× | ||
| 16 | Deutsche Bahn | Cars & Mobility | 1.57× | ||
| 17 | Globus Baumarkt | Shopping | 1.57× | ||
| 18 | Lieferando.de | Food & Beverages | 1.56× | ||
| 19 | EBay | Shopping | 1.54× | ||
| 20 | Mix Markt | Shopping | 1.50× |
Personality of the Ketchup audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.14× | |
| Need for Security | CONSERVATISM | 1.11× | |
| DIY Mentality | THRILL | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.37× | |
| Mindfulness | BALANCE | 0.51× | |
| Design Affinity | PREMIUM | 0.55× |
Frequently asked questions
How many fans does Ketchup have in Germany?
Ketchup has an estimated audience of 399,296 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ketchup fans?
47.2% of Ketchup fans are female, 52.8% are male, with an average age of 37.0 years.
Which brands do Ketchup fans like most?
Ketchup fans show strongest brand affinity for FRITZ!Box (3×), Kaufland (1.78×), and Edeka (1.63×) over the country average.
Where do Ketchup fans live in Germany?
Ketchup fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Ketchup fans also like?
Beyond Ketchup itself, the audience over-indexes on Kaufland (1.78×), Edeka (1.63×), Netto Marken-Discount (1.67×), and Develey (18.14×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Spice audiences in Germany
See Ketchup audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ketchup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.