Khmer language Audience in United States

Khmer language has an estimated audience of 2,292,486 people in United States. 38.8% are female, 61.2% are male, average age 38.7. Top regions: California, Texas, Massachusetts. Top brand affinities: Indeed.com, Google Maps, Autism Awareness, Diabetes mellitus awareness, Apple Store.

The average Khmer language fan in United States is 38.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Massachusetts. Top brand affinities include Indeed.com, Google Maps, Autism Awareness, with strongest over-indexing on Indeed.com (3.84× the country average). Demographically, the Khmer language audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Quality Awareness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Khmer language fans

Demographic split for Khmer language audience in United States
MetricValue
Female38.8%
Male61.2%
Average age38.7
Estimated audience size2,292,486

Audience persona

The typical Khmer language fan in United States is more male, around 38.7 years old, with strong Quality Awareness tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Khmer language in United States
RegionReachAffinity
California592,6752.35×
Texas188,2570.96×
Massachusetts133,7552.96×
New York129,6801.01×
Washington128,3912.79×
Florida116,2480.75×
Pennsylvania90,0771.17×
Georgia70,8271×
Virginia64,8331.16×
Illinois64,7630.85×
North Carolina62,7140.91×
Ohio55,4160.78×
Minnesota51,6541.57×
New Jersey44,5390.76×
Maryland43,1081.09×
Michigan41,8180.7×
Oregon39,4821.5×
Arizona37,4680.8×
Colorado33,1290.92×
Tennessee30,6930.67×
Indiana26,8500.64×
Missouri25,5600.69×
Wisconsin24,5370.71×
Utah23,5951.15×
Connecticut23,4921.02×
Kentucky22,9080.8×
Nevada22,7741.03×
South Carolina22,1960.64×
Hawaii21,0862.14×
Louisiana21,0440.71×
Oklahoma16,2840.64×
Rhode Island15,9412.18×
Alabama15,8100.49×
Kansas14,1080.78×
Iowa12,2630.65×
New Hampshire12,2591.36×
Arkansas12,1680.64×
Maine10,4101.27×
Washington, District of Columbia10,0011.45×
Mississippi9,7320.52×
New Mexico8,4380.73×
Idaho8,0600.7×
Nebraska6,4020.56×
Alaska4,9491.01×
West Virginia4,5630.43×
Delaware4,4520.7×
Vermont2,8720.71×
Montana2,7610.43×
South Dakota2,6400.5×
North Dakota2,2390.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Khmer language audience
BrandAffinityCategory
Indeed.com3.84×Business & Career
Google Maps2.89×Internet & Social Media
Autism Awareness6.85×Health
Diabetes mellitus awareness4.87×Health
Apple Store5.25×Shopping
FC Bayern Munich4.54×Sports
Capital One2.47×Business & Career
United States Postal Service2.46×Business & Career
Singer-songwriter2.41×Music & Radio
GoDaddy7.28×Technology & Electronics
Microblogging4.82×Technology & Electronics
Kia Sportage10.98×Cars & Mobility
Google News3.03×News
The UPS Store2.26×Shopping
Borussia Dortmund9.41×Sports
Enterprise Rent-A-Car2.92×Cars & Mobility
Livemusic2.39×Music & Radio
FIFA Club World Cup8.04×Sports
T-Mobile1.75×Technology & Electronics
Income tax5.1×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Khmer language audience
TraitClusterScore
Quality AwarenessPREMIUM1.38
Pet OwnershipJOY1.35
TravellingTHRILL1.22
Price SensitivityPREMIUM1.2
SpiritualityBALANCE1.17
Social Media UsageJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Khmer language
CountryShare
Vietnam19.3%
Cambodia11.4%
United States10.7%

See Khmer language audiences in other countries

More Language audiences in United States

Frequently asked questions

How many fans does Khmer language have in United States?

Khmer language has an estimated audience of 2,292,486 people in United States, concentrated in California and Texas.

What is the gender split and age of Khmer language fans?

38.8% of Khmer language fans are female, 61.2% are male, with an average age of 38.7 years.

Which brands do Khmer language fans like most?

Khmer language fans show strongest brand affinity for Indeed.com (3.84×), Google Maps (2.89×), and Autism Awareness (6.85×) over the country average.

Where do Khmer language fans live in United States?

Khmer language fans in United States are most concentrated in California (reach 592,675), Texas (reach 188,257), and Massachusetts (reach 133,755). These three regions account for the largest share of the active audience.

What other brands do Khmer language fans also like?

Beyond Khmer language itself, the audience over-indexes on Google Maps (2.89×), Autism Awareness (6.85×), Diabetes mellitus awareness (4.87×), and Apple Store (5.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Khmer language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.