Rascasse Audience Intelligence

Khmer language Audience in United States

A data profile of the people who buy, follow and care about Khmer language in United States — modelled from more than twelve digital signal sources. Khmer language has an estimated audience of 2,292,486 people in United States.

The average Khmer language fan in United States is 38.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Massachusetts.

Top brand affinities include United States Postal Service, Web server, The UPS Store, with strongest over-indexing on United States Postal Service (2.37× the country average).

Demographically, the Khmer language audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Khmer language fan in United States is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for United States Postal Service.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Khmer language profile in United States.

Audience size
2.3M
in United States
Gender
38.8%
61.2% male
Age
38.7
average years
Country rank
#12762
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Khmer language fans

38.8% are female, 61.2% are male, average age 38.7.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for Khmer language audience in United States
MetricValue
Female38.8%
Male61.2%
Average age38.7
Estimated audience size2,292,486
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Khmer language audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3917%
40-4920%
50+21%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Khmer language audience comes from United States.

Worldwide audience distribution share by country for Khmer language
CountryShare
Vietnam19.3%
Cambodia11.4%
United States10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Khmer language audience in United States is strongest.

Fig. 05

Top regions by affinity

Khmer language fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K2.72×
02Washington~100K2.46×
03California~500K2.10×
04Rhode Island~10K1.93×
05Hawaii~20K1.84×
06Utah~30K1.45×
07Minnesota~50K1.43×
08Oregon~40K1.41×
09Washington, District of Columbia~9K1.28×
10New Hampshire~10K1.24×
11Maine~10K1.22×
12Virginia~60K1.14×
13Pennsylvania~90K1.13×
14Maryland~40K1.04×
15Connecticut~20K1.04×
16Alaska~5K1.01×
17Nevada~20K0.99×
18Texas~200K0.97×
19Georgia~70K0.97×
20New York~100K0.93×
21Vermont~4K0.92×
22Colorado~30K0.91×
23North Carolina~60K0.89×
24New Mexico~10K0.88×
25Idaho~10K0.87×
26South Dakota~5K0.87×
27North Dakota~4K0.87×
28Kentucky~20K0.86×
29Kansas~20K0.86×
30Delaware~5K0.86×
31Illinois~60K0.83×
32Montana~5K0.83×
33Arizona~40K0.82×
34Arkansas~20K0.81×
35Ohio~60K0.80×
36Louisiana~20K0.80×
37Nebraska~9K0.79×
38West Virginia~8K0.79×
39Iowa~10K0.78×
40Wisconsin~30K0.77×
41Oklahoma~20K0.77×
42Florida~100K0.76×
43New Jersey~40K0.76×
44Missouri~30K0.76×
45South Carolina~30K0.76×
46Mississippi~10K0.76×
47Indiana~30K0.75×
48Michigan~40K0.74×
49Tennessee~30K0.74×
50Alabama~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Khmer language, United States
0.69×1.00×2.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Khmer language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Khmer language audience
#·InterestCategoryAffinity×
01Pep GuardiolaSports10.98×
02Good CharlotteMusic & Radio10.98×
03CougarKids & Family10.65×
04Steffi GrafSports10.08×
05BodrumTravel & Leisure9.53×
06FIFA Club World CupSports8.94×
07FedEx GroundBusiness & Career5.44×
08Web serverTechnology & Electronics5.24×
09Christina ApplegateMovies & TV5.21×
10Apple StoreShopping2.81×
11The UPS StoreShopping2.55×
12United States Postal ServiceBusiness & Career2.37×
13Internet celebrityInternet & Social Media2.25×
14HeadphonesTechnology & Electronics2.17×
15T-MobileTechnology & Electronics1.89×
16RadioTechnology & Electronics1.89×
17Indeed.comBusiness & Career1.84×
18KFCFood & Beverages1.70×
19WalgreensShopping1.65×
20Facebook MessengerInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Khmer language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Khmer language audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
SpiritualityBALANCE1.43×
Quality AwarenessPREMIUM1.41×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Khmer language audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
SustainabilityBALANCE0.86×
Healthy LifestyleBALANCE0.88×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Khmer language have in United States?

Khmer language has an estimated audience of 2,292,486 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Khmer language fans?

38.8% of Khmer language fans are female, 61.2% are male, with an average age of 38.7 years.

03

Which brands do Khmer language fans like most?

Khmer language fans show strongest brand affinity for United States Postal Service (2.37×), Web server (5.24×), and The UPS Store (2.55×) over the country average.

04

Where do Khmer language fans live in United States?

Khmer language fans in United States are most concentrated in California (reach ~500K), Texas (reach ~200K), and Massachusetts (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Khmer language fans also like?

Beyond Khmer language itself, the audience over-indexes on Web server (5.24×), The UPS Store (2.55×), Cougar (10.65×), and T-Mobile (1.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Khmer language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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