A data profile of the people who buy, follow and care about Khmer language in United States — modelled from more than twelve digital signal sources. Khmer language has an estimated audience of 2,292,486 people in United States.
The average Khmer language fan in United States is 38.7 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Massachusetts.
Top brand affinities include United States Postal Service, Web server, The UPS Store, with strongest over-indexing on United States Postal Service (2.37× the country average).
Demographically, the Khmer language audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Khmer language fan in United States is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for United States Postal Service.
The key figures that characterise the Khmer language profile in United States.
38.8% are female, 61.2% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 38.7 |
| Estimated audience size | 2,292,486 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Khmer language audience comes from United States.
| Country | Share |
|---|---|
| Vietnam | 19.3% |
| Cambodia | 11.4% |
| United States | 10.7% |
Where the Khmer language audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Massachusetts | ~100K | 2.72× | |
| 02 | Washington | ~100K | 2.46× | |
| 03 | California | ~500K | 2.10× | |
| 04 | Rhode Island | ~10K | 1.93× | |
| 05 | Hawaii | ~20K | 1.84× | |
| 06 | Utah | ~30K | 1.45× | |
| 07 | Minnesota | ~50K | 1.43× | |
| 08 | Oregon | ~40K | 1.41× | |
| 09 | Washington, District of Columbia | ~9K | 1.28× | |
| 10 | New Hampshire | ~10K | 1.24× | |
| 11 | Maine | ~10K | 1.22× | |
| 12 | Virginia | ~60K | 1.14× | |
| 13 | Pennsylvania | ~90K | 1.13× | |
| 14 | Maryland | ~40K | 1.04× | |
| 15 | Connecticut | ~20K | 1.04× | |
| 16 | Alaska | ~5K | 1.01× | |
| 17 | Nevada | ~20K | 0.99× | |
| 18 | Texas | ~200K | 0.97× | |
| 19 | Georgia | ~70K | 0.97× | |
| 20 | New York | ~100K | 0.93× | |
| 21 | Vermont | ~4K | 0.92× | |
| 22 | Colorado | ~30K | 0.91× | |
| 23 | North Carolina | ~60K | 0.89× | |
| 24 | New Mexico | ~10K | 0.88× | |
| 25 | Idaho | ~10K | 0.87× | |
| 26 | South Dakota | ~5K | 0.87× | |
| 27 | North Dakota | ~4K | 0.87× | |
| 28 | Kentucky | ~20K | 0.86× | |
| 29 | Kansas | ~20K | 0.86× | |
| 30 | Delaware | ~5K | 0.86× | |
| 31 | Illinois | ~60K | 0.83× | |
| 32 | Montana | ~5K | 0.83× | |
| 33 | Arizona | ~40K | 0.82× | |
| 34 | Arkansas | ~20K | 0.81× | |
| 35 | Ohio | ~60K | 0.80× | |
| 36 | Louisiana | ~20K | 0.80× | |
| 37 | Nebraska | ~9K | 0.79× | |
| 38 | West Virginia | ~8K | 0.79× | |
| 39 | Iowa | ~10K | 0.78× | |
| 40 | Wisconsin | ~30K | 0.77× | |
| 41 | Oklahoma | ~20K | 0.77× | |
| 42 | Florida | ~100K | 0.76× | |
| 43 | New Jersey | ~40K | 0.76× | |
| 44 | Missouri | ~30K | 0.76× | |
| 45 | South Carolina | ~30K | 0.76× | |
| 46 | Mississippi | ~10K | 0.76× | |
| 47 | Indiana | ~30K | 0.75× | |
| 48 | Michigan | ~40K | 0.74× | |
| 49 | Tennessee | ~30K | 0.74× | |
| 50 | Alabama | ~20K | 0.69× |
The strongest cross-interests of the Khmer language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pep Guardiola | Sports | 10.98× | ||
| 02 | Good Charlotte | Music & Radio | 10.98× | ||
| 03 | Cougar | Kids & Family | 10.65× | ||
| 04 | Steffi Graf | Sports | 10.08× | ||
| 05 | Bodrum | Travel & Leisure | 9.53× | ||
| 06 | FIFA Club World Cup | Sports | 8.94× | ||
| 07 | FedEx Ground | Business & Career | 5.44× | ||
| 08 | Web server | Technology & Electronics | 5.24× | ||
| 09 | Christina Applegate | Movies & TV | 5.21× | ||
| 10 | Apple Store | Shopping | 2.81× | ||
| 11 | The UPS Store | Shopping | 2.55× | ||
| 12 | United States Postal Service | Business & Career | 2.37× | ||
| 13 | Internet celebrity | Internet & Social Media | 2.25× | ||
| 14 | Headphones | Technology & Electronics | 2.17× | ||
| 15 | T-Mobile | Technology & Electronics | 1.89× | ||
| 16 | Radio | Technology & Electronics | 1.89× | ||
| 17 | Indeed.com | Business & Career | 1.84× | ||
| 18 | KFC | Food & Beverages | 1.70× | ||
| 19 | Walgreens | Shopping | 1.65× | ||
| 20 | Facebook Messenger | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.56× | |
| Spirituality | BALANCE | 1.43× | |
| Quality Awareness | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.73× | |
| Sustainability | BALANCE | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Khmer language has an estimated audience of 2,292,486 people in United States, concentrated in California and Texas.
38.8% of Khmer language fans are female, 61.2% are male, with an average age of 38.7 years.
Khmer language fans show strongest brand affinity for United States Postal Service (2.37×), Web server (5.24×), and The UPS Store (2.55×) over the country average.
Khmer language fans in United States are most concentrated in California (reach ~500K), Texas (reach ~200K), and Massachusetts (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Khmer language itself, the audience over-indexes on Web server (5.24×), The UPS Store (2.55×), Cougar (10.65×), and T-Mobile (1.89×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Khmer language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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