Khmer language Audience in United States

Khmer language logo

Khmer language has an estimated audience of 2,292,486 people in United States. 38.8% are female, 61.2% are male, average age 38.7. Top regions: California, Texas, Massachusetts. Top brand affinities: UK garage, Electrolyte, Minnesota, Celtic mythology, Jesse Plemons.

The average Khmer language fan in United States is 38.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Massachusetts. Top brand affinities include UK garage, Electrolyte, Minnesota, with strongest over-indexing on UK garage (8.1× the country average). Demographically, the Khmer language audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Quality Awareness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Khmer language fans

Demographic split for Khmer language audience in United States
MetricValue
Female38.8%
Male61.2%
Average age38.7
Estimated audience size2,292,486

Audience persona

The typical Khmer language fan in United States is more male, around 38.7 years old, with strong Quality Awareness tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Khmer language in United States
RegionReachAffinity
California592,6752.35×
Texas188,2570.96×
Massachusetts133,7552.96×
New York129,6801.01×
Washington128,3912.79×
Florida116,2480.75×
Pennsylvania90,0771.17×
Georgia70,8271×
Virginia64,8331.16×
Illinois64,7630.85×
North Carolina62,7140.91×
Ohio55,4160.78×
Minnesota51,6541.57×
New Jersey44,5390.76×
Maryland43,1081.09×
Michigan41,8180.7×
Oregon39,4821.5×
Arizona37,4680.8×
Colorado33,1290.92×
Tennessee30,6930.67×
Indiana26,8500.64×
Missouri25,5600.69×
Wisconsin24,5370.71×
Utah23,5951.15×
Connecticut23,4921.02×
Kentucky22,9080.8×
Nevada22,7741.03×
South Carolina22,1960.64×
Hawaii21,0862.14×
Louisiana21,0440.71×
Oklahoma16,2840.64×
Rhode Island15,9412.18×
Alabama15,8100.49×
Kansas14,1080.78×
Iowa12,2630.65×
New Hampshire12,2591.36×
Arkansas12,1680.64×
Maine10,4101.27×
Washington, District of Columbia10,0011.45×
Mississippi9,7320.52×
New Mexico8,4380.73×
Idaho8,0600.7×
Nebraska6,4020.56×
Alaska4,9491.01×
West Virginia4,5630.43×
Delaware4,4520.7×
Vermont2,8720.71×
Montana2,7610.43×
South Dakota2,6400.5×
North Dakota2,2390.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Khmer language audience
BrandAffinityCategory
UK garage8.1×Music & Radio
Electrolyte6.2×Health
Minnesota1.98×Travel & Leisure
Celtic mythology9.5×Arts & Culture
Jesse Plemons3.31×Movies & TV
Historic site4.07×Arts & Culture
Lulu 黃路梓茵1.96×Movies & TV
Noodle (Gorillaz)2.55×Music & Radio
Kevin Murphy (screenwriter)10.54×Movies & TV
Elsword10.98×Games
Kendra Scott1.78×Fashion & Accessoires
Wikia2.02×Internet & Social Media
Vocal harmony2.55×Music & Radio
Staycation1.84×Home & Garden
Sears2.27×Shopping
JDSU1.64×Business & Career
Gilt.com4.15×Shopping
Home staging2.62×Home & Garden
Cam Ward1.82×Sports
Shiba Inu3.34×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Khmer language audience
TraitClusterScore
Quality AwarenessPREMIUM1.38
Pet OwnershipJOY1.35
TravellingTHRILL1.22
Price SensitivityPREMIUM1.2
SpiritualityBALANCE1.17
Social Media UsageJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Khmer language
CountryShare
Vietnam19.3%
Cambodia11.4%
United States10.7%

See Khmer language audiences in other countries

More Language audiences in United States

Frequently asked questions

How many fans does Khmer language have in United States?

Khmer language has an estimated audience of 2,292,486 people in United States, concentrated in California and Texas.

What is the gender split and age of Khmer language fans?

38.8% of Khmer language fans are female, 61.2% are male, with an average age of 38.7 years.

Which brands do Khmer language fans like most?

Khmer language fans show strongest brand affinity for UK garage (8.1×), Electrolyte (6.2×), and Minnesota (1.98×) over the country average.

Where do Khmer language fans live in United States?

Khmer language fans in United States are most concentrated in California (reach 592,675), Texas (reach 188,257), and Massachusetts (reach 133,755). These three regions account for the largest share of the active audience.

What other brands do Khmer language fans also like?

Beyond Khmer language itself, the audience over-indexes on Electrolyte (6.2×), Minnesota (1.98×), Celtic mythology (9.5×), and Jesse Plemons (3.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Khmer language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.