Kickball Audience in United States
Kickball has an estimated audience of 384,499 people in United States. 39.6% are female, 60.4% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: StubHub Center, chex mix, Charlie Hunnam, Georges St-Pierre, Hockey Hall of Fame.
The average Kickball fan in United States is 35.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include StubHub Center, chex mix, Charlie Hunnam, with strongest over-indexing on StubHub Center (2072.29× the country average). Demographically, the Kickball audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Kickball fans
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 35.0 |
| Estimated audience size | 384,499 |
Audience persona
The typical Kickball fan in United States is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for StubHub Center.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 50,523 | 1.19× |
| Texas | 44,329 | 1.34× |
| Florida | 38,105 | 1.46× |
| New York | 27,728 | 1.29× |
| North Carolina | 20,415 | 1.76× |
| Georgia | 15,685 | 1.32× |
| Illinois | 13,857 | 1.08× |
| Virginia | 13,162 | 1.41× |
| Pennsylvania | 13,090 | 1.01× |
| New Jersey | 10,770 | 1.1× |
| Ohio | 9,392 | 0.79× |
| Arizona | 9,004 | 1.15× |
| Michigan | 8,840 | 0.88× |
| Massachusetts | 8,738 | 1.15× |
| Tennessee | 8,253 | 1.07× |
| Maryland | 8,111 | 1.23× |
| Washington | 7,825 | 1.01× |
| Missouri | 7,745 | 1.25× |
| Indiana | 6,986 | 0.99× |
| South Carolina | 6,450 | 1.12× |
| Colorado | 6,142 | 1.01× |
| Alabama | 5,766 | 1.07× |
| Minnesota | 5,757 | 1.04× |
| Wisconsin | 5,516 | 0.95× |
| Kentucky | 4,656 | 0.97× |
| Louisiana | 4,449 | 0.9× |
| Utah | 4,435 | 1.29× |
| Oregon | 4,104 | 0.93× |
| Connecticut | 3,787 | 0.98× |
| Nevada | 3,562 | 0.96× |
| Oklahoma | 3,533 | 0.83× |
| Mississippi | 3,236 | 1.02× |
| Arkansas | 3,126 | 0.99× |
| Kansas | 2,872 | 0.95× |
| Iowa | 2,611 | 0.82× |
| Washington, District of Columbia | 2,178 | 1.88× |
| Hawaii | 1,790 | 1.08× |
| Idaho | 1,537 | 0.8× |
| Nebraska | 1,484 | 0.77× |
| New Mexico | 1,382 | 0.72× |
| West Virginia | 1,168 | 0.65× |
| Rhode Island | 1,034 | 0.84× |
| New Hampshire | 1,010 | 0.67× |
| Maine | 940 | 0.68× |
| Delaware | 853 | 0.8× |
| Montana | 775 | 0.73× |
| North Dakota | 610 | 0.77× |
| South Dakota | 539 | 0.61× |
| Vermont | 434 | 0.64× |
| Alaska | 408 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| StubHub Center | 2072.29× | |
| chex mix | 73.21× | Food & Beverages |
| Charlie Hunnam | 13.63× | Movies & TV |
| Georges St-Pierre | 17.52× | Sports |
| Hockey Hall of Fame | 39.81× | Sports |
| Volleyball | 4.21× | Sports |
| Christmas | 2.85× | Kids & Family |
| Royal Ontario Museum | 87.2× | Arts & Culture |
| Disney Tsum Tsum | 70.37× | Kids & Family |
| American football | 2.31× | Sports |
| NFL | 1.84× | Sports |
| bowling king | 99.55× | Literature |
| Baseball | 2.15× | Sports |
| Ice Hockey World Championships | 8.44× | Sports |
| Dallas Zoo | 34× | Travel & Leisure |
| Cheyenne Jackson | 25.7× | Movies & TV |
| Softball | 4.75× | Sports |
| Borat | 13.59× | Movies & TV |
| Mr Kipling | 47.03× | Food & Beverages |
| Flavor | 2.89× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.5 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Early Adopter Mentality | POWER | 1.3 |
| Career Orientation | POWER | 1.27 |
| Urban Lifestyle | OPEN | 1.25 |
| Sports Activity | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.4% |
| Japan | 7.2% |
| Germany | 4.4% |
See Kickball audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Kickball have in United States?
Kickball has an estimated audience of 384,499 people in United States, concentrated in California and Texas.
What is the gender split and age of Kickball fans?
39.6% of Kickball fans are female, 60.4% are male, with an average age of 35.0 years.
Which brands do Kickball fans like most?
Kickball fans show strongest brand affinity for StubHub Center (2072.29×), chex mix (73.21×), and Charlie Hunnam (13.63×) over the country average.
Where do Kickball fans live in United States?
Kickball fans in United States are most concentrated in California (reach 50,523), Texas (reach 44,329), and Florida (reach 38,105). These three regions account for the largest share of the active audience.
What other brands do Kickball fans also like?
Beyond Kickball itself, the audience over-indexes on chex mix (73.21×), Charlie Hunnam (13.63×), Georges St-Pierre (17.52×), and Hockey Hall of Fame (39.81×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kickball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.