Rascasse Audience Intelligence

Kickball Audience in United States

A data profile of the people who buy, follow and care about Kickball in United States — modelled from more than twelve digital signal sources. Kickball has an estimated audience of 384,499 people in United States.

#12471among Topic in United States#4214in Sports

The average Kickball fan in United States is 35.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include StubHub Center, chex mix, Charlie Hunnam, with strongest over-indexing on StubHub Center (2072.29× the country average).

Demographically, the Kickball audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kickball fan in United States is more male, around 35.0 years old, with strong Tradition tendencies and a notable affinity for StubHub Center.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kickball profile in United States.

Audience size
384K
in United States
Gender
39.6%♀
60.4% male
Age
35.0
average years
Country rank
#42502
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kickball fans

39.6% are female, 60.4% are male, average age 35.0.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for Kickball audience in United States
MetricValue
Female39.6%
Male60.4%
Average age35.0
Estimated audience size384,499
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Kickball audience in United States
Age bracketShare%
16-1924%
20-2930%
30-3921%
40-4914%
50+12%
Fig. 04

Worldwide distribution

57.2%

of the worldwide Kickball audience comes from United States.

Worldwide audience distribution share by country for Kickball
CountryShare
United States57.2%
Japan7.2%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kickball audience in United States is strongest.

Fig. 05

Top regions by affinity

Kickball fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~20K1.66×
02Washington, District of Columbia~2K1.58×
03Virginia~10K1.31×
04Texas~40K1.29×
05Utah~4K1.29×
06Florida~30K1.28×
07Georgia~10K1.26×
08New York~30K1.23×
09California~50K1.20×
10Missouri~7K1.20×
11Maryland~8K1.15×
12South Carolina~6K1.12×
13New Jersey~10K1.11×
14Arizona~9K1.11×
15Massachusetts~8K1.10×
16Alabama~6K1.07×
17Hawaii~2K1.06×
18Pennsylvania~10K1.03×
19Illinois~10K1.03×
20Mississippi~3K1.03×
21Tennessee~8K1.01×
22Wisconsin~6K1.01×
23Arkansas~3K1.01×
24Minnesota~6K1.00×
25Kansas~3K1.00×
26Washington~8K0.99×
27Indiana~7K0.99×
28Colorado~6K0.99×
29Rhode Island~1K0.99×
30North Dakota<1K0.99×
31Louisiana~5K0.98×
32Connecticut~4K0.98×
33Kentucky~5K0.97×
34Nevada~4K0.95×
35Oregon~4K0.92×
36Delaware<1K0.92×
37Idaho~2K0.90×
38Iowa~3K0.89×
39Michigan~9K0.88×
40Nebraska~2K0.87×
41South Dakota<1K0.87×
42New Mexico~2K0.86×
43New Hampshire~1K0.86×
44Vermont<1K0.86×
45Oklahoma~4K0.85×
46Alaska<1K0.85×
47Montana<1K0.83×
48Ohio~9K0.80×
49Maine~1K0.80×
50West Virginia~1K0.79×
Fig. 06

Affinity by region

Affinity by region — Kickball, United States
0.79×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kickball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kickball audience
#·InterestCategoryAffinity×
01StubHub CenterPOI2072.29×
02bowling kingLiterature99.55×
03Royal Ontario MuseumArts & Culture87.20×
04chex mixFood & Beverages73.21×
05Disney Tsum TsumKids & Family70.37×
06Hockey Hall of FameSports39.81×
07Dallas ZooTravel & Leisure34.00×
08Cheyenne JacksonMovies & TV25.70×
09Ripley's Believe It or Not!Movies & TV14.37×
10Charlie HunnamMovies & TV13.63×
11BoratMovies & TV13.59×
12Ice Hockey World ChampionshipsSports8.44×
13SoftballSports4.75×
14VolleyballSports4.21×
15ChristmasKids & Family2.85×
16American footballSports2.31×
17FIFA World CupSports2.17×
18BaseballSports2.15×
19NFLSports1.84×
20FIFA World Cup 2026Sports1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kickball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kickball audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.46×
MindfulnessBALANCE1.43×
Social Media UsageJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kickball audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.93×
Convenience OrientationPREMIUM0.95×
CreativityOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kickball have in United States?

Kickball has an estimated audience of 384,499 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kickball fans?

39.6% of Kickball fans are female, 60.4% are male, with an average age of 35.0 years.

03

Which brands do Kickball fans like most?

Kickball fans show strongest brand affinity for StubHub Center (2072.29×), chex mix (73.21×), and Charlie Hunnam (13.63×) over the country average.

04

Where do Kickball fans live in United States?

Kickball fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Kickball fans also like?

Beyond Kickball itself, the audience over-indexes on chex mix (73.21×), Charlie Hunnam (13.63×), Hockey Hall of Fame (39.81×), and Volleyball (4.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Kickball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kickball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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