Rascasse Audience Intelligence

Dallas Zoo Audience in United States

A data profile of the people who buy, follow and care about Dallas Zoo in United States — modelled from more than twelve digital signal sources. Dallas Zoo has an estimated audience of 315,711 people in United States.

#27among Zoo in United States#5518among POI in United States#3910in Travel & Leisure

The average Dallas Zoo fan in United States is 41.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Oklahoma, Louisiana.

Top brand affinities include Dollywood, Steve Irwin, Dallas Stars, with strongest over-indexing on Dollywood (36.16× the country average).

Demographically, the Dallas Zoo audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dallas Zoo fan in United States is more female, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Dollywood.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dallas Zoo profile in United States.

Audience size
316K
in United States
Gender
75.2%♀
24.8% male
Age
41.5
average years
Country rank
#47075
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dallas Zoo fans

75.2% are female, 24.8% are male, average age 41.5.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for Dallas Zoo audience in United States
MetricValue
Female75.2%
Male24.8%
Average age41.5
Estimated audience size315,711
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Dallas Zoo audience in United States
Age bracketShare%
16-1910%
20-2920%
30-3925%
40-4924%
50+21%
Fig. 04

Worldwide distribution

79.9%

of the worldwide Dallas Zoo audience comes from United States.

Worldwide audience distribution share by country for Dallas Zoo
CountryShare
United States79.9%
India5.8%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dallas Zoo audience in United States is strongest.

Fig. 05

Top regions by affinity

Dallas Zoo fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K26.52×
02Oklahoma~20K4.67×
03Arkansas~9K3.27×
04Louisiana~10K2.36×
05New Mexico~2K1.15×
06Kansas~3K1.05×
07Mississippi~2K0.90×
08Vermont<1K0.82×
09Alaska<1K0.76×
10Rhode Island<1K0.74×
11North Dakota<1K0.74×
12South Dakota<1K0.72×
13West Virginia~1K0.71×
14Delaware<1K0.71×
15Montana<1K0.69×
16New Hampshire<1K0.66×
17Maine<1K0.66×
18Hawaii<1K0.63×
19Missouri~3K0.60×
20Nebraska<1K0.60×
21Idaho<1K0.59×
22Washington, District of Columbia<1K0.59×
23Iowa~2K0.58×
24Alabama~2K0.49×
25Connecticut~1K0.47×
26Nevada~1K0.47×
27Utah~1K0.47×
28Tennessee~3K0.46×
29Colorado~2K0.46×
30Kentucky~2K0.45×
31Oregon~2K0.42×
32South Carolina~2K0.41×
33Wisconsin~2K0.41×
34Arizona~3K0.40×
35Minnesota~2K0.40×
36Indiana~2K0.38×
37Maryland~2K0.37×
38Washington~2K0.35×
39Massachusetts~2K0.34×
40Illinois~4K0.33×
41Virginia~3K0.33×
42Michigan~3K0.32×
43Georgia~3K0.31×
44North Carolina~3K0.31×
45New Jersey~2K0.31×
46Ohio~3K0.30×
47Florida~6K0.28×
48Pennsylvania~3K0.28×
49New York~4K0.24×
50California~7K0.22×
Fig. 06

Affinity by region

Affinity by region — Dallas Zoo, United States
0.22×1.00×26.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dallas Zoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dallas Zoo audience
#·InterestCategoryAffinity×
01Aquarium of the PacificTravel & Leisure55.65×
02Soldier FieldSports41.51×
03DollywoodTravel & Leisure36.16×
04KickballSports34.00×
05Sydney Opera HouseArts & Culture25.04×
06Lambeau FieldSports23.27×
07Steve IrwinMovies & TV21.43×
08Indoor water parkTravel & Leisure20.40×
09Dallas StarsSports16.26×
10Rupert MurdochBusiness & Career14.28×
11Cold Stone CreameryFood & Beverages11.38×
12Six FlagsTravel & Leisure7.77×
13Baskin-RobbinsFood & Beverages5.20×
14Portland Trail BlazersSports4.76×
15Dallas MavericksSports4.44×
16WhataburgerFood & Beverages4.30×
17United AirlinesTravel & Leisure4.17×
18Water parkTravel & Leisure4.15×
19ZooKids & Family3.66×
20FedExBusiness & Career2.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dallas Zoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dallas Zoo audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.05×
Family OrientationCONSERVATISM1.68×
Convenience OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dallas Zoo audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Design AffinityPREMIUM0.78×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dallas Zoo have in United States?

Dallas Zoo has an estimated audience of 315,711 people in United States, concentrated in Texas and Oklahoma.

02

What is the gender split and age of Dallas Zoo fans?

75.2% of Dallas Zoo fans are female, 24.8% are male, with an average age of 41.5 years.

03

Which brands do Dallas Zoo fans like most?

Dallas Zoo fans show strongest brand affinity for Dollywood (36.16×), Steve Irwin (21.43×), and Dallas Stars (16.26×) over the country average.

04

Where do Dallas Zoo fans live in United States?

Dallas Zoo fans in United States are most concentrated in Texas (reach ~200K), Oklahoma (reach ~20K), and Louisiana (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Dallas Zoo fans also like?

Beyond Dallas Zoo itself, the audience over-indexes on Steve Irwin (21.43×), Dallas Stars (16.26×), Indoor water park (20.4×), and Cold Stone Creamery (11.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Zoo audiences in United States

See Dallas Zoo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dallas Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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