Dallas Zoo Audience in United States

Dallas Zoo logo

Dallas Zoo has an estimated audience of 315,711 people in United States. 75.2% are female, 24.8% are male, average age 41.5. Top regions: Texas, Oklahoma, Louisiana. Top brand affinities: Nebraska, Kevin Harrington (entrepreneur), Building envelope, Jingoism, Nationality.

The average Dallas Zoo fan in United States is 41.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Oklahoma, Louisiana. Top brand affinities include Nebraska, Kevin Harrington (entrepreneur), Building envelope, with strongest over-indexing on Nebraska (16.06× the country average). Demographically, the Dallas Zoo audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Extroversion, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

Demographics of Dallas Zoo fans

Demographic split for Dallas Zoo audience in United States
MetricValue
Female75.2%
Male24.8%
Average age41.5
Estimated audience size315,711

Audience persona

The typical Dallas Zoo fan in United States is more female, around 41.5 years old, with strong Extroversion tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Dallas Zoo in United States
RegionReachAffinity
Texas236,78424.55×
Oklahoma18,2685.21×
Louisiana10,6182.61×
Arkansas9,3313.59×
California6,9110.2×
Florida5,1100.24×
New York3,0550.17×
Illinois3,0220.29×
Missouri2,9770.58×
Kansas2,7141.09×
Tennessee2,6540.42×
Mississippi2,4250.93×
Colorado2,1490.43×
Arizona2,1430.33×
Georgia2,0500.21×
North Carolina1,9950.21×
New Mexico1,9431.23×
Virginia1,8410.24×
Ohio1,7200.18×
Alabama1,7100.39×
Michigan1,6540.2×
Pennsylvania1,6390.15×
Washington1,6260.26×
Indiana1,3720.24×
Minnesota1,3430.3×
Wisconsin1,3350.28×
Iowa1,3280.51×
New Jersey1,2260.15×
Massachusetts1,0890.18×
Nevada9620.32×
Kentucky9380.24×
Maryland8390.15×
Utah7770.27×
South Carolina7720.16×
Oregon7700.21×
Nebraska7130.45×
Connecticut5090.16×
Idaho4570.29×
Montana3640.42×
Hawaii3160.23×
Alaska3040.45×
South Dakota2880.39×
North Dakota2800.43×
Washington, District of Columbia2510.26×
Maine2300.2×
New Hampshire2200.18×
West Virginia1900.13×
Wyoming1290.28×
Rhode Island1270.13×
Delaware1190.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dallas Zoo audience
BrandAffinityCategory
Nebraska16.06×Travel & Leisure
Kevin Harrington (entrepreneur)50.18×Business & Career
Building envelope14.5×Home & Garden
Jingoism2.51×Politics & Society
Nationality2.11×Politics & Society
Voter registration3.57×Politics & Society
Justice2×Politics & Society
Sinister (band)12.67×Music & Radio
Home staging2.73×Home & Garden
Kendra Scott1.51×Fashion & Accessoires
Historic site2.14×Arts & Culture
Nipsey Hussle2.86×Music & Radio
Grinch1.68×Movies & TV
Mustard seed3.77×Food & Beverages
Corona (band)2.23×Music & Radio
edureka12.91×Business & Career
Vicky Kaushal5.01×Movies & TV
Jeep Wagoneer1.92×Cars & Mobility
Iron Man (film)1.56×Movies & TV
EShakti3.36×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dallas Zoo audience
TraitClusterScore
ExtroversionTHRILL1.54
TravellingTHRILL1.45
Family OrientationCONSERVATISM1.45
Urban LifestyleOPEN1.33
PatriotismCONSERVATISM1.31
SpiritualityBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Dallas Zoo
CountryShare
United States79.9%
India5.8%
United Kingdom3.6%

See Dallas Zoo audiences in other countries

More Zoo audiences in United States

Frequently asked questions

How many fans does Dallas Zoo have in United States?

Dallas Zoo has an estimated audience of 315,711 people in United States, concentrated in Texas and Oklahoma.

What is the gender split and age of Dallas Zoo fans?

75.2% of Dallas Zoo fans are female, 24.8% are male, with an average age of 41.5 years.

Which brands do Dallas Zoo fans like most?

Dallas Zoo fans show strongest brand affinity for Nebraska (16.06×), Kevin Harrington (entrepreneur) (50.18×), and Building envelope (14.5×) over the country average.

Where do Dallas Zoo fans live in United States?

Dallas Zoo fans in United States are most concentrated in Texas (reach 236,784), Oklahoma (reach 18,268), and Louisiana (reach 10,618). These three regions account for the largest share of the active audience.

What other brands do Dallas Zoo fans also like?

Beyond Dallas Zoo itself, the audience over-indexes on Kevin Harrington (entrepreneur) (50.18×), Building envelope (14.5×), Jingoism (2.51×), and Nationality (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dallas Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.