Rascasse Audience Intelligence

Kites (film) Audience in United States

A data profile of the people who buy, follow and care about Kites (film) in United States — modelled from more than twelve digital signal sources. Kites (film) has an estimated audience of 851,920 people in United States.

#61among Action in United States#2149among Movie / TV Show / Series in United States#4863in Movies & TV

The average Kites (film) fan in United States is 28.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Country music, Religion, Beauty salons, with strongest over-indexing on Country music (1.66× the country average).

Demographically, the Kites (film) audience skews more female with an average age of 28.3, and over-indexes on personality traits such as Career Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kites (film) fan in United States is more female, around 28.3 years old, with strong Career Orientation tendencies and a notable affinity for Country music.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kites (film) profile in United States.

Audience size
852K
in United States
Gender
81.7%♀
18.3% male
Age
28.3
average years
Country rank
#26345
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kites (film) viewers

81.7% are female, 18.3% are male, average age 28.3.

Fig. 02

Gender split

81.7%
Female
18.3%
Male
Demographic split for Kites (film) audience in United States
MetricValue
Female81.7%
Male18.3%
Average age28.3
Estimated audience size851,920
Fig. 03

Age distribution

Ø 28.3
average years
Age distribution of the Kites (film) audience in United States
Age bracketShare%
16-1928%
20-2951%
30-3921%
40-490%
50+0%
Fig. 04

Worldwide distribution

63.2%

of the worldwide Kites (film) audience comes from United States.

Worldwide audience distribution share by country for Kites (film)
CountryShare
United States63.2%
Germany14.4%
Brazil10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kites (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Kites (film) fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~20K2.80×
02Mississippi~10K1.39×
03Montana~3K1.34×
04Texas~90K1.22×
05Maryland~20K1.16×
06Louisiana~10K1.16×
07Oklahoma~10K1.12×
08South Carolina~10K1.11×
09California~100K1.10×
10Washington~20K1.10×
11New Mexico~5K1.08×
12North Carolina~30K1.07×
13Georgia~30K1.06×
14New Jersey~20K1.06×
15Virginia~20K1.06×
16Alabama~10K1.04×
17Rhode Island~3K1.03×
18Florida~60K1.02×
19Utah~8K1.01×
20Iowa~7K1.01×
21North Dakota~2K1.00×
22Nevada~8K0.98×
23Indiana~20K0.97×
24New York~50K0.96×
25Pennsylvania~30K0.96×
26Illinois~30K0.96×
27Arkansas~7K0.96×
28Nebraska~4K0.96×
29Massachusetts~20K0.94×
30Hawaii~3K0.94×
31Missouri~10K0.93×
32Kentucky~10K0.93×
33Oregon~9K0.92×
34Tennessee~20K0.91×
35Washington, District of Columbia~2K0.91×
36Delaware~2K0.91×
37Alaska~2K0.89×
38Michigan~20K0.88×
39Minnesota~10K0.88×
40Wisconsin~10K0.87×
41West Virginia~4K0.87×
42Ohio~20K0.86×
43Connecticut~7K0.84×
44Arizona~10K0.83×
45Maine~3K0.83×
46Idaho~4K0.82×
47South Dakota~2K0.81×
48Colorado~10K0.80×
49New Hampshire~3K0.78×
50Vermont~1K0.78×
Fig. 06

Affinity by region

Affinity by region — Kites (film), United States
0.78×1.00×2.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kites (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kites (film) audience
#·InterestCategoryAffinity×
01Day spaBeauty & Wellness2.77×
02Dolly PartonMusic & Radio2.72×
03SteakhouseFood & Beverages2.43×
04CricketSports2.36×
05Hard rockMusic & Radio1.96×
06ZooKids & Family1.87×
07Weather forecastingHome & Garden1.86×
08WhiskyFood & Beverages1.76×
09NickelodeonMovies & TV1.68×
10Soft drinksFood & Beverages1.67×
11Country musicMusic & Radio1.66×
12Horror moviesMovies & TV1.64×
13PersonalisationHome & Garden1.62×
14Used carCars & Mobility1.61×
15WWESports1.58×
16ReligionBusiness & Career1.56×
17TV comediesMovies & TV1.56×
18MassageHealth1.56×
19BakeryFood & Beverages1.52×
20Beauty salonsBeauty & Wellness1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kites (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kites (film) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.16×
SpiritualityBALANCE1.56×
Early Adopter MentalityPOWER1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kites (film) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.42×
TravellingTHRILL0.44×
MindfulnessBALANCE0.46×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kites (film) have in United States?

Kites (film) has an estimated audience of 851,920 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kites (film) viewers?

81.7% of Kites (film) fans are female, 18.3% are male, with an average age of 28.3 years.

03

Which brands do Kites (film) fans like most?

Kites (film) fans show strongest brand affinity for Country music (1.66×), Religion (1.56×), and Beauty salons (1.5×) over the country average.

04

Where do Kites (film) fans live in United States?

Kites (film) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Kites (film) fans also like?

Beyond Kites (film) itself, the audience over-indexes on Religion (1.56×), Beauty salons (1.5×), Horror movies (1.64×), and Steakhouse (2.43×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Kites (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kites (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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