Rascasse Audience Intelligence

Kraken Rum Target Market in United States

A data profile of the people who buy, follow and care about Kraken Rum in United States — modelled from more than twelve digital signal sources. Kraken Rum has an estimated audience of 481,829 people in United States.

#49among Spirits in United States#3847among Brand in United States#1999in Food & Beverages

The average Kraken Rum fan in United States is 38.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Kraken, Casey, Georgie & Mandy's First Marriage, with strongest over-indexing on Kraken (53.33× the country average).

Demographically, the Kraken Rum audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kraken Rum fan in United States is more male, around 38.6 years old, with strong Tradition tendencies and a notable affinity for Kraken.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kraken Rum profile in United States.

Audience size
482K
in United States
Gender
40.2%♀
59.8% male
Age
38.6
average years
Country rank
#37476
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kraken Rum

40.2% are female, 59.8% are male, average age 38.6.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Kraken Rum audience in United States
MetricValue
Female40.2%
Male59.8%
Average age38.6
Estimated audience size481,829
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Kraken Rum audience in United States
Age bracketShare%
16-1918%
20-2925%
30-3920%
40-4918%
50+20%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Kraken Rum audience comes from United States.

Worldwide audience distribution share by country for Kraken Rum
CountryShare
China21.2%
United States10.1%
United Kingdom8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kraken Rum audience in United States is strongest.

Fig. 05

Top regions by affinity

Kraken Rum customers by region in United States
#RegionReachAffinity×
01Alaska~1K1.38×
02Alabama~8K1.28×
03Montana~2K1.23×
04Oklahoma~6K1.22×
05North Carolina~20K1.19×
06Idaho~3K1.18×
07Maine~2K1.18×
08Wyoming<1K1.13×
09Ohio~20K1.11×
10Washington~10K1.10×
11Oregon~6K1.10×
12West Virginia~2K1.09×
13Arkansas~4K1.08×
14Kansas~4K1.07×
15South Carolina~7K1.05×
16Virginia~10K1.04×
17Kentucky~6K1.04×
18New Mexico~2K1.04×
19Indiana~9K1.03×
20Utah~4K1.03×
21Nebraska~2K1.02×
22Hawaii~2K1.02×
23New Hampshire~2K1.02×
24Tennessee~9K1.01×
25Louisiana~6K1.01×
26South Dakota~1K1.01×
27Pennsylvania~20K1.00×
28North Dakota<1K1.00×
29Iowa~4K0.99×
30Florida~30K0.98×
31Mississippi~4K0.98×
32Michigan~10K0.96×
33Colorado~7K0.96×
34Texas~40K0.94×
35Missouri~7K0.93×
36Arizona~9K0.92×
37Wisconsin~6K0.92×
38Nevada~4K0.92×
39Delaware~1K0.89×
40Georgia~10K0.88×
41Minnesota~6K0.86×
42Rhode Island~1K0.85×
43Maryland~7K0.84×
44Connecticut~4K0.81×
45Washington, District of Columbia~1K0.80×
46New York~20K0.77×
47Illinois~10K0.77×
48Massachusetts~7K0.76×
49California~40K0.69×
50New Jersey~8K0.68×
Fig. 06

Affinity by region

Affinity by region — Kraken Rum, United States
0.68×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kraken Rum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kraken Rum audience
#·InterestCategoryAffinity×
01KrakenTechnology & Electronics53.33×
02Corn whiskeyFood & Beverages44.30×
03Laphroaig distilleryFood & Beverages35.42×
04Monster Hunter (video game)Games17.89×
05Fallout (series)Games14.56×
06Georgie & Mandy's First MarriageMovies & TV11.41×
07CaseyMusic & Radio10.97×
08ReviewShopping8.85×
09CrunchyrollGames8.00×
10OtakuLiterature7.43×
11A Knight of the Seven KingdomsMovies & TV7.22×
12Spirit HalloweenKids & Family7.11×
13GameStopGames6.36×
14Anime conventionLiterature6.36×
15DeviantArtInternet & Social Media6.33×
16Anime and manga fandomLiterature5.96×
17PokémonGames5.76×
18BeetlejuiceMovies & TV5.61×
19PeacemakerMovies & TV4.41×
20SupermanMovies & TV3.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kraken Rum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kraken Rum audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.48×
PatriotismCONSERVATISM2.22×
ExtroversionTHRILL2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kraken Rum audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER1.05×
Price SensitivityPREMIUM1.10×
Design AffinityPREMIUM1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kraken Rum's target market in United States?

Kraken Rum's target market in United States covers an estimated 481,829 people, concentrated in Texas and California.

02

What is the gender split and age of Kraken Rum customers?

40.2% of the Kraken Rum audience are female, 59.8% are male, with an average age of 38.6 years.

03

Which brands do Kraken Rum fans like most?

Kraken Rum fans show strongest brand affinity for Kraken (53.33×), Casey (10.97×), and Georgie & Mandy's First Marriage (11.41×) over the country average.

04

Where do Kraken Rum fans live in United States?

Kraken Rum fans in United States are most concentrated in Texas (reach ~40K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Kraken Rum fans also like?

Beyond Kraken Rum itself, the audience over-indexes on Casey (10.97×), Georgie & Mandy's First Marriage (11.41×), Corn whiskey (44.3×), and A Knight of the Seven Kingdoms (7.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kraken Rum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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