Kraken Rum Audience in United States

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Kraken Rum has an estimated audience of 459,716 people in United States. 40.2% are female, 59.8% are male, average age 38.6. Top regions: Texas, California, Florida. Top brand affinities: Kraken, Casey, Georgie & Mandy's First Marriage, Friends, Corn whiskey.

The average Kraken Rum fan in United States is 38.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Kraken, Casey, Georgie & Mandy's First Marriage, with strongest over-indexing on Kraken (53.33× the country average). Demographically, the Kraken Rum audience skews more male with an average age of 38.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Kraken Rum fans

Demographic split for Kraken Rum audience in United States
MetricValue
Female40.2%
Male59.8%
Average age38.6
Estimated audience size459,716

Audience persona

The typical Kraken Rum fan in United States is more male, around 38.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kraken.

Top regions in United States

Top regions ranked by reach for Kraken Rum in United States
RegionReachAffinity
Texas39,7981.01×
California37,2690.74×
Florida30,0460.97×
New York20,8590.81×
North Carolina16,2601.18×
Pennsylvania16,2141.05×
Ohio15,9001.12×
Georgia13,1370.93×
Illinois12,3230.8×
Michigan11,7440.98×
Virginia11,7041.05×
Washington10,7721.17×
Tennessee9,5211.03×
Indiana9,3371.11×
Arizona8,4330.9×
New Jersey8,0290.69×
Alabama7,8091.22×
South Carolina7,2661.05×
Colorado7,0520.97×
Massachusetts6,9350.77×
Missouri6,6510.9×
Kentucky6,4391.12×
Oklahoma6,4341.26×
Maryland6,4190.81×
Wisconsin6,3850.92×
Louisiana5,9431×
Oregon5,7711.1×
Minnesota5,4530.83×
Utah4,5121.1×
Arkansas4,1851.1×
Iowa4,0231.06×
Nevada3,7900.85×
Kansas3,7081.02×
Connecticut3,6500.79×
Mississippi3,5290.93×
Idaho2,7751.2×
Nebraska2,4061.04×
New Mexico2,2830.99×
West Virginia2,1911.02×
Hawaii2,0541.04×
Maine1,9611.19×
New Hampshire1,9091.05×
Montana1,6961.33×
Alaska1,4881.51×
South Dakota1,0540.99×
Rhode Island1,0500.72×
Delaware1,0130.8×
North Dakota9971.06×
Washington, District of Columbia9860.71×
Wyoming8171.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kraken Rum audience
BrandAffinityCategory
Kraken53.33×Technology & Electronics
Casey10.97×Music & Radio
Georgie & Mandy's First Marriage11.41×Movies & TV
Friends4.42×Movies & TV
Corn whiskey44.3×Food & Beverages
Superman3.36×Movies & TV
Peacemaker4.41×Movies & TV
Beetlejuice5.61×Movies & TV
Spirit Halloween7.11×Kids & Family
GameStop6.36×Games
Monster Hunter (video game)17.89×Games
Otaku7.43×Literature
Anime convention6.36×Literature
A Knight of the Seven Kingdoms7.22×Movies & TV
Review8.85×Shopping
Laphroaig distillery35.42×Food & Beverages
Pokémon5.76×Games
Anime and manga fandom5.96×Literature
Fallout (series)14.56×Games
Crunchyroll8×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kraken Rum audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.99
Early Adopter MentalityPOWER1.55
IndulgenceJOY1.45
Social Media UsageJOY1.3
ExtroversionTHRILL1.29
Family OrientationCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Kraken Rum
CountryShare
China21.6%
United States9.9%
United Kingdom8.4%

See Kraken Rum audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Kraken Rum have in United States?

Kraken Rum has an estimated audience of 459,716 people in United States, concentrated in Texas and California.

What is the gender split and age of Kraken Rum fans?

40.2% of Kraken Rum fans are female, 59.8% are male, with an average age of 38.6 years.

Which brands do Kraken Rum fans like most?

Kraken Rum fans show strongest brand affinity for Kraken (53.33×), Casey (10.97×), and Georgie & Mandy's First Marriage (11.41×) over the country average.

Where do Kraken Rum fans live in United States?

Kraken Rum fans in United States are most concentrated in Texas (reach 39,798), California (reach 37,269), and Florida (reach 30,046). These three regions account for the largest share of the active audience.

What other brands do Kraken Rum fans also like?

Beyond Kraken Rum itself, the audience over-indexes on Casey (10.97×), Georgie & Mandy's First Marriage (11.41×), Friends (4.42×), and Corn whiskey (44.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kraken Rum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.