Rascasse Audience Intelligence

Kunsthistorisches Museum Audience in United States

A data profile of the people who buy, follow and care about Kunsthistorisches Museum in United States — modelled from more than twelve digital signal sources. Kunsthistorisches Museum has an estimated audience of 317,799 people in United States.

#82among Museum in United States#5498among POI in United States#457in Arts & Culture

The average Kunsthistorisches Museum fan in United States is 35.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Einstein Bros. Bagels, Babe Ruth, Sarah Connor, with strongest over-indexing on Einstein Bros. Bagels (69.44× the country average).

Demographically, the Kunsthistorisches Museum audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kunsthistorisches Museum fan in United States is balanced, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Einstein Bros. Bagels.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kunsthistorisches Museum profile in United States.

Audience size
318K
in United States
Gender
53.8%♀
46.2% male
Age
35.2
average years
Country rank
#46929
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kunsthistorisches Museum fans

53.8% are female, 46.2% are male, average age 35.2.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Kunsthistorisches Museum audience in United States
MetricValue
Female53.8%
Male46.2%
Average age35.2
Estimated audience size317,799
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Kunsthistorisches Museum audience in United States
Age bracketShare%
16-1933%
20-2919%
30-3916%
40-4916%
50+16%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Kunsthistorisches Museum audience comes from United States.

Worldwide audience distribution share by country for Kunsthistorisches Museum
CountryShare
United States19.7%
Japan10.4%
Germany7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kunsthistorisches Museum audience in United States is strongest.

Fig. 05

Top regions by affinity

Kunsthistorisches Museum fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.85×
02New York~30K1.76×
03Massachusetts~10K1.56×
04California~40K1.29×
05Virginia~10K1.23×
06Illinois~10K1.21×
07Colorado~6K1.19×
08New Jersey~10K1.18×
09Washington~8K1.18×
10Connecticut~4K1.12×
11Maryland~6K1.11×
12Rhode Island~1K1.10×
13Utah~3K1.09×
14Alaska<1K1.09×
15Vermont<1K1.09×
16North Dakota<1K1.05×
17Georgia~10K1.04×
18Minnesota~5K1.04×
19Maine~1K1.02×
20New Hampshire~1K1.01×
21South Dakota<1K1.01×
22Oregon~4K0.99×
23Montana<1K0.99×
24Delaware<1K0.97×
25Idaho~2K0.96×
26Pennsylvania~10K0.95×
27West Virginia~1K0.94×
28Hawaii~1K0.94×
29Kansas~2K0.93×
30New Mexico~1K0.92×
31Nebraska~1K0.92×
32North Carolina~9K0.90×
33Mississippi~2K0.89×
34Wisconsin~4K0.88×
35Arkansas~2K0.88×
36Iowa~2K0.88×
37Tennessee~6K0.87×
38Texas~20K0.86×
39South Carolina~4K0.86×
40Nevada~3K0.86×
41Missouri~4K0.85×
42Oklahoma~3K0.85×
43Louisiana~3K0.84×
44Florida~20K0.83×
45Kentucky~3K0.83×
46Arizona~5K0.82×
47Michigan~7K0.81×
48Alabama~4K0.81×
49Indiana~5K0.80×
50Ohio~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Kunsthistorisches Museum, United States
0.75×1.00×2.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kunsthistorisches Museum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kunsthistorisches Museum audience
#·InterestCategoryAffinity×
01Einstein Bros. BagelsFood & Beverages69.44×
02Tower of LondonTravel & Leisure63.94×
03Big BenTravel & Leisure61.48×
04Sarah ConnorMusic & Radio48.03×
05Babe RuthSports41.23×
06Claude MonetArts & Culture24.81×
07Art dealerArts & Culture22.61×
08Flight ClubMovies & TV20.00×
09Dave GrohlMusic & Radio20.00×
10Diego RiveraArts & Culture20.00×
11Copa AméricaSports20.00×
12Copa LibertadoresSports15.10×
13ImpressionismArts & Culture14.41×
14ExhibitionArts & Culture12.34×
15Ligue 1Sports10.92×
16Fifth Third BankBusiness & Career9.43×
17Plastic artsArts & Culture5.70×
18Sustainable energyHome & Garden3.79×
19Digital artArts & Culture3.68×
20FedExBusiness & Career3.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kunsthistorisches Museum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kunsthistorisches Museum audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.93×
Risk AppetiteTHRILL1.88×
Urban LifestyleOPEN1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kunsthistorisches Museum audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Healthy LifestyleBALANCE0.91×
ExtroversionTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kunsthistorisches Museum have in United States?

Kunsthistorisches Museum has an estimated audience of 317,799 people in United States, concentrated in California and New York.

02

What is the gender split and age of Kunsthistorisches Museum fans?

53.8% of Kunsthistorisches Museum fans are female, 46.2% are male, with an average age of 35.2 years.

03

Which brands do Kunsthistorisches Museum fans like most?

Kunsthistorisches Museum fans show strongest brand affinity for Einstein Bros. Bagels (69.44×), Babe Ruth (41.23×), and Sarah Connor (48.03×) over the country average.

04

Where do Kunsthistorisches Museum fans live in United States?

Kunsthistorisches Museum fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Kunsthistorisches Museum fans also like?

Beyond Kunsthistorisches Museum itself, the audience over-indexes on Babe Ruth (41.23×), Sarah Connor (48.03×), Tower of London (63.94×), and Art dealer (22.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in United States

See Kunsthistorisches Museum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kunsthistorisches Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →