KWTV - NEWS 9 Audience in United States
KWTV - NEWS 9 has an estimated audience of 1,591,711 people in United States. 63.9% are female, 36.1% are male, average age 40.4. Top brand affinities: Product design, Pro-Ject, Historic site, Goop, Wok.
Top brand affinities include Product design, Pro-Ject, Historic site, with strongest over-indexing on Product design (2.32× the country average). Demographically, the KWTV - NEWS 9 audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Tradition, Family Orientation.
Type: TV Channel
Demographics of KWTV - NEWS 9 fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 40.4 |
| Estimated audience size | 1,591,711 |
Audience persona
The typical KWTV - NEWS 9 fan in United States is more female, around 40.4 years old, with strong Tradition tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 2.32× | Business & Career |
| Pro-Ject | 4.06× | Music & Radio |
| Historic site | 4.06× | Arts & Culture |
| Goop | 4.06× | Internet & Social Media |
| Wok | 4.06× | Food & Beverages |
| Grinch | 2.42× | Movies & TV |
| UK garage | 3.23× | Music & Radio |
| Governor of Michigan | 4.06× | Politics & Society |
| Fairy godmother | 4.06× | Literature |
| Google Home | 3.42× | Technology & Electronics |
| Mathcore | 4.06× | Music & Radio |
| Hibachi | 3.94× | Food & Beverages |
| Home staging | 2.53× | Home & Garden |
| Stamp collecting | 2.25× | Home & Garden |
| Grace Slick | 4.02× | Music & Radio |
| KiwiCo | 3.11× | Kids & Family |
| Vocal harmony | 1.99× | Music & Radio |
| headspace | 4.06× | Health |
| Hipster | 4.06× | Politics & Society |
| Isometric exercise | 3.68× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.2 |
| Family Orientation | CONSERVATISM | 1.19 |
| Extroversion | THRILL | 1.18 |
| Risk Appetite | THRILL | 1.17 |
| Community Orientation | OPEN | 1.08 |
| Convenience Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.2% |
| Australia | 4.1% |
| India | 1.1% |
See KWTV - NEWS 9 audiences in other countries
More audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
How to read this data
Audience size is the estimated number of people in United States who actively search for KWTV - NEWS 9. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.