Rascasse Audience Intelligence

Kyle MacLachlan Audience in United States

A data profile of the people who buy, follow and care about Kyle MacLachlan in United States — modelled from more than twelve digital signal sources. Kyle MacLachlan has an estimated audience of 1,726,267 people in United States.

#1025among Actor Actress or TV Star in United States#3068among Person in United States#2566in Movies & TV

The average Kyle MacLachlan fan in United States is 35.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Rotten Tomatoes, Tesla Motors, Reddit, with strongest over-indexing on Rotten Tomatoes (7.62× the country average).

Demographically, the Kyle MacLachlan audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kyle MacLachlan fan in United States is balanced, around 35.0 years old, with strong Indulgence tendencies and a notable affinity for Rotten Tomatoes.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kyle MacLachlan profile in United States.

Audience size
1.7M
in United States
Gender
48.5%♀
51.5% male
Age
35.0
average years
Country rank
#15959
Person in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kyle MacLachlan fans

48.5% are female, 51.5% are male, average age 35.0.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Kyle MacLachlan audience in United States
MetricValue
Female48.5%
Male51.5%
Average age35.0
Estimated audience size1,726,267
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Kyle MacLachlan audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3926%
40-4918%
50+8%
Fig. 04

Worldwide distribution

37.6%

of the worldwide Kyle MacLachlan audience comes from United States.

Worldwide audience distribution share by country for Kyle MacLachlan
CountryShare
United States37.6%
Germany9.5%
United Kingdom8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kyle MacLachlan audience in United States is strongest.

Fig. 05

Top regions by affinity

Kyle MacLachlan fans by region: top regions in United States
#RegionReachAffinity×
01Washington~70K1.85×
02Oregon~30K1.63×
03Maine~8K1.19×
04Vermont~4K1.19×
05California~200K1.16×
06Colorado~30K1.14×
07Oklahoma~20K1.14×
08Montana~6K1.13×
09Idaho~10K1.12×
10Alaska~4K1.12×
11Massachusetts~40K1.10×
12New York~100K1.09×
13New Hampshire~8K1.09×
14Utah~20K1.08×
15Washington, District of Columbia~6K1.07×
16Rhode Island~6K1.06×
17Illinois~60K1.03×
18New Mexico~9K1.03×
19Pennsylvania~60K1.02×
20Missouri~30K1.02×
21Connecticut~20K1.02×
22Ohio~60K1.01×
23Arizona~40K1.01×
24Kentucky~20K1.01×
25Michigan~50K1.00×
26Wisconsin~30K0.99×
27Minnesota~30K0.99×
28Tennessee~40K0.98×
29Kansas~10K0.97×
30West Virginia~8K0.97×
31Virginia~40K0.95×
32Indiana~30K0.95×
33Nevada~20K0.94×
34Nebraska~9K0.94×
35Arkansas~10K0.93×
36Iowa~10K0.91×
37Texas~100K0.88×
38North Carolina~50K0.88×
39New Jersey~40K0.88×
40North Dakota~3K0.86×
41Maryland~30K0.84×
42Florida~100K0.83×
43Georgia~40K0.81×
44Delaware~4K0.81×
45South Dakota~3K0.81×
46South Carolina~20K0.80×
47Hawaii~6K0.80×
48Louisiana~20K0.77×
49Alabama~20K0.76×
50Mississippi~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Kyle MacLachlan, United States
0.69×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kyle MacLachlan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kyle MacLachlan audience
#·InterestCategoryAffinity×
01Cyndi LauperMusic & Radio8.08×
02Rotten TomatoesMovies & TV7.62×
03Stephen KingLiterature7.39×
04Phil CollinsMusic & Radio6.70×
05Keanu ReevesMovies & TV6.36×
06Charlize TheronMovies & TV5.63×
07Anne HathawayMovies & TV4.87×
08Tesla MotorsCars & Mobility4.59×
09Golden Globe AwardMovies & TV3.28×
10RedditInternet & Social Media2.75×
11Horror moviesMovies & TV2.69×
12HBOMovies & TV2.69×
13CNNMovies & TV2.05×
14PodcastMusic & Radio2.05×
15Documentary moviesMovies & TV1.97×
16Donald TrumpPolitics & Society1.90×
17Alcoholic beveragesFood & Beverages1.79×
18SupermanMovies & TV1.75×
19XInternet & Social Media1.67×
20CookingFood & Beverages1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kyle MacLachlan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kyle MacLachlan audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.88×
TraditionCONSERVATISM1.64×
IndividualismJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kyle MacLachlan audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.50×
Risk AppetiteTHRILL0.57×
Quality AwarenessPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kyle MacLachlan have in United States?

Kyle MacLachlan has an estimated audience of 1,726,267 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kyle MacLachlan fans?

48.5% of Kyle MacLachlan fans are female, 51.5% are male, with an average age of 35.0 years.

03

Which brands do Kyle MacLachlan fans like most?

Kyle MacLachlan fans show strongest brand affinity for Rotten Tomatoes (7.62×), Tesla Motors (4.59×), and Reddit (2.75×) over the country average.

04

Where do Kyle MacLachlan fans live in United States?

Kyle MacLachlan fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kyle MacLachlan fans also like?

Beyond Kyle MacLachlan itself, the audience over-indexes on Tesla Motors (4.59×), Reddit (2.75×), Donald Trump (1.9×), and Keanu Reeves (6.36×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kyle MacLachlan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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