Lactose Audience in United States

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Lactose has an estimated audience of 1,545,742 people in United States. 69.3% are female, 30.7% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Lactase, Paleolithic diet, Fox News Channel, Sutton Foster, Recipes.

The average Lactose fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lactase, Paleolithic diet, Fox News Channel, with strongest over-indexing on Lactase (43.58× the country average). Demographically, the Lactose audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Lactose fans

Demographic split for Lactose audience in United States
MetricValue
Female69.3%
Male30.7%
Average age42.4
Estimated audience size1,545,742

Audience persona

The typical Lactose fan in United States is more female, around 42.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Lactase.

Top regions in United States

Top regions ranked by reach for Lactose in United States
RegionReachAffinity
California212,7261.25×
Texas144,6491.09×
Florida103,6960.99×
New York99,2161.15×
Illinois54,7831.06×
Georgia50,1301.05×
Pennsylvania49,4870.95×
Ohio47,8741.01×
North Carolina45,1490.97×
Michigan42,3131.05×
Virginia39,7701.06×
Massachusetts39,0471.28×
New Jersey37,6530.96×
Washington35,5661.15×
Arizona30,9320.98×
Tennessee30,0910.97×
Indiana29,1901.03×
Maryland28,9841.09×
Missouri25,9691.04×
Wisconsin23,3701×
Minnesota22,3321.01×
Alabama22,0191.02×
Colorado21,1660.87×
South Carolina20,8260.9×
Louisiana19,9941×
Oregon19,2741.09×
Kentucky19,1370.99×
Oklahoma18,3441.07×
Connecticut16,9561.09×
Utah14,4031.04×
Nevada14,1200.94×
Arkansas14,1151.11×
Mississippi13,7241.08×
Kansas12,4371.02×
Iowa12,1510.95×
Idaho7,9281.02×
Hawaii7,5351.13×
Nebraska7,3840.95×
New Mexico7,2400.93×
West Virginia6,9290.96×
New Hampshire5,0990.84×
Rhode Island4,8540.99×
Maine4,5740.83×
Washington, District of Columbia4,2600.92×
Montana4,2080.98×
Delaware3,3840.79×
South Dakota3,1810.89×
North Dakota2,8420.89×
Vermont2,7961.03×
Alaska2,6960.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lactose audience
BrandAffinityCategory
Lactase43.58×Health
Paleolithic diet5.02×Health
Fox News Channel1.73×Movies & TV
Sutton Foster8.85×Movies & TV
Recipes1.68×Food & Beverages
Kohl's2.01×Shopping
Whole Foods Market2.06×Shopping
Ketone3.36×Health
Casein25.93×Health
Therapy1.89×Health
Sugar substitute3.88×Food & Beverages
Gluten5.06×Health
Weight loss (Fitness And wellness)2.17×Health
Milk2.41×Food & Beverages
Hobby Lobby1.9×Home & Garden
Christmas1.91×Kids & Family
Nutrient1.98×Food & Beverages
Metabolism2.81×Health
Digestion3.36×Health
Gluten-free diet3.18×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lactose audience
TraitClusterScore
Convenience OrientationPREMIUM1.58
Healthy LifestyleBALANCE1.49
Family OrientationCONSERVATISM1.49
SustainabilityBALANCE1.44
IndulgenceJOY1.44
Price SensitivityPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Lactose
CountryShare
United States16.1%
Brazil13.3%
Germany8.6%

See Lactose audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Lactose have in United States?

Lactose has an estimated audience of 1,545,742 people in United States, concentrated in California and Texas.

What is the gender split and age of Lactose fans?

69.3% of Lactose fans are female, 30.7% are male, with an average age of 42.4 years.

Which brands do Lactose fans like most?

Lactose fans show strongest brand affinity for Lactase (43.58×), Paleolithic diet (5.02×), and Fox News Channel (1.73×) over the country average.

Where do Lactose fans live in United States?

Lactose fans in United States are most concentrated in California (reach 212,726), Texas (reach 144,649), and Florida (reach 103,696). These three regions account for the largest share of the active audience.

What other brands do Lactose fans also like?

Beyond Lactose itself, the audience over-indexes on Paleolithic diet (5.02×), Fox News Channel (1.73×), Sutton Foster (8.85×), and Recipes (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lactose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.