Rascasse Audience Intelligence

Lanai Audience in United States

A data profile of the people who buy, follow and care about Lanai in United States — modelled from more than twelve digital signal sources. Lanai has an estimated audience of 1,069,482 people in United States.

#26among Island in United States#2007among POI in United States#1688in Travel & Leisure

The average Lanai fan in United States is 45.4 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Hawaii, California.

Top brand affinities include Bank of America, Property finder, Single-family detached home, with strongest over-indexing on Bank of America (2.26× the country average).

Demographically, the Lanai audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lanai fan in United States is more female, around 45.4 years old, with strong Quality Awareness tendencies and a notable affinity for Bank of America.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lanai profile in United States.

Audience size
1.1M
in United States
Gender
62.5%♀
37.5% male
Age
45.4
average years
Country rank
#22657
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lanai fans

62.5% are female, 37.5% are male, average age 45.4.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Lanai audience in United States
MetricValue
Female62.5%
Male37.5%
Average age45.4
Estimated audience size1,069,482
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Lanai audience in United States
Age bracketShare%
16-196%
20-2913%
30-3922%
40-4930%
50+30%
Fig. 04

Worldwide distribution

71.3%

of the worldwide Lanai audience comes from United States.

Worldwide audience distribution share by country for Lanai
CountryShare
United States71.3%
Philippines6.9%
Japan5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lanai audience in United States is strongest.

Fig. 05

Top regions by affinity

Lanai fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K20.82×
02Florida~100K1.51×
03Utah~9K0.97×
04Alaska~2K0.97×
05Washington~20K0.91×
06Oregon~10K0.85×
07Idaho~4K0.83×
08Washington, District of Columbia~3K0.81×
09Vermont~1K0.79×
10Montana~2K0.78×
11California~90K0.77×
12New Hampshire~3K0.72×
13Maine~3K0.72×
14Colorado~10K0.70×
15Massachusetts~10K0.67×
16Rhode Island~2K0.67×
17South Dakota~2K0.65×
18North Dakota~1K0.65×
19Minnesota~10K0.63×
20Connecticut~7K0.63×
21South Carolina~10K0.62×
22Nevada~6K0.62×
23Wisconsin~10K0.61×
24New York~40K0.60×
25Arizona~10K0.60×
26Kansas~5K0.60×
27Nebraska~3K0.60×
28Delaware~2K0.60×
29Ohio~20K0.59×
30Virginia~20K0.59×
31Missouri~10K0.58×
32Iowa~5K0.58×
33Illinois~20K0.57×
34West Virginia~3K0.57×
35North Carolina~20K0.56×
36Michigan~20K0.56×
37Maryland~10K0.56×
38New Mexico~3K0.55×
39Kentucky~7K0.53×
40Pennsylvania~20K0.52×
41Georgia~20K0.52×
42Tennessee~10K0.52×
43Indiana~10K0.52×
44Arkansas~5K0.52×
45New Jersey~10K0.51×
46Louisiana~7K0.51×
47Alabama~7K0.50×
48Oklahoma~6K0.49×
49Mississippi~4K0.49×
50Texas~40K0.45×
Fig. 06

Affinity by region

Affinity by region — Lanai, United States
0.45×1.00×20.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lanai audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lanai audience
#·InterestCategoryAffinity×
01Corriere della SeraNews16.69×
02La RepubblicaNews16.69×
03El Corte InglésShopping11.60×
04Christian LouboutinFashion & Accessoires5.43×
05Single-family detached homeHome & Garden5.20×
06Energy barFood & Beverages5.10×
07White wineFood & Beverages4.90×
08Sunday BrunchKids & Family4.29×
09Red wineFood & Beverages4.12×
10High-net-worth individualBusiness & Career3.79×
11Property finderHome & Garden3.20×
12Microwave ovenHome & Garden3.07×
13Wine tastingFood & Beverages2.85×
14Outback SteakhouseFood & Beverages2.77×
15JetBlueTravel & Leisure2.72×
16NASDAQBusiness & Career2.68×
17PhilanthropyArts & Culture2.34×
18Bank of AmericaBusiness & Career2.26×
19AirbnbTravel & Leisure1.83×
20Capital OneBusiness & Career1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lanai audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lanai audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.62×
IndulgenceJOY1.98×
TravellingTHRILL1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lanai audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.89×
ExtroversionTHRILL0.92×
Early Adopter MentalityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lanai have in United States?

Lanai has an estimated audience of 1,069,482 people in United States, concentrated in Florida and Hawaii.

02

What is the gender split and age of Lanai fans?

62.5% of Lanai fans are female, 37.5% are male, with an average age of 45.4 years.

03

Which brands do Lanai fans like most?

Lanai fans show strongest brand affinity for Bank of America (2.26×), Property finder (3.2×), and Single-family detached home (5.2×) over the country average.

04

Where do Lanai fans live in United States?

Lanai fans in United States are most concentrated in Florida (reach ~100K), Hawaii (reach ~100K), and California (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Lanai fans also like?

Beyond Lanai itself, the audience over-indexes on Property finder (3.2×), Single-family detached home (5.2×), Airbnb (1.83×), and Microwave oven (3.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Island audiences in United States

See Lanai audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lanai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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