Lanai Audience in United States

Lanai has an estimated audience of 1,069,482 people in United States. 62.5% are female, 37.5% are male, average age 45.4. Top regions: Florida, California, Hawaii. Top brand affinities: Capital One, Indeed.com, Google Maps, Enterprise Rent-A-Car, Jollibee.

The average Lanai fan in United States is 45.4 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Hawaii. Top brand affinities include Capital One, Indeed.com, Google Maps, with strongest over-indexing on Capital One (7.8× the country average). Demographically, the Lanai audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Lanai fans

Demographic split for Lanai audience in United States
MetricValue
Female62.5%
Male37.5%
Average age45.4
Estimated audience size1,069,482

Audience persona

The typical Lanai fan in United States is more female, around 45.4 years old, with strong Quality Awareness tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Lanai in United States
RegionReachAffinity
Florida119,9101.66×
California97,7520.83×
Hawaii94,01520.45×
Texas42,9910.47×
New York38,9910.65×
Illinois21,6940.61×
Washington20,6290.96×
Pennsylvania19,1300.53×
North Carolina18,8600.59×
Ohio18,7840.57×
Georgia18,0270.55×
Michigan16,3190.58×
Virginia15,5680.6×
Massachusetts14,9520.71×
New Jersey14,5250.53×
Colorado12,0520.71×
Arizona11,9410.55×
Tennessee10,7630.5×
Oregon10,5090.86×
Maryland10,3260.56×
South Carolina10,1440.63×
Minnesota10,0710.66×
Missouri10,0480.58×
Indiana10,0190.51×
Wisconsin9,8410.61×
Utah7,9810.83×
Alabama6,9500.47×
Connecticut6,6140.62×
Kentucky6,5600.49×
Nevada6,4080.62×
Louisiana6,3340.46×
Oklahoma5,2510.44×
Iowa4,7370.54×
Kansas4,6820.56×
Idaho3,9320.73×
Arkansas3,6080.41×
Mississippi3,1270.35×
New Hampshire2,7300.65×
Nebraska2,6950.5×
Washington, District of Columbia2,6150.81×
New Mexico2,4670.46×
Maine2,4540.64×
West Virginia2,0620.41×
Rhode Island2,0110.59×
Montana1,9560.66×
Alaska1,9390.85×
Vermont1,3120.7×
Delaware1,2800.43×
South Dakota1,1200.45×
North Dakota8570.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lanai audience
BrandAffinityCategory
Capital One7.8×Business & Career
Indeed.com5.2×Business & Career
Google Maps4.57×Internet & Social Media
Enterprise Rent-A-Car5.43×Cars & Mobility
Jollibee9.15×Food & Beverages
Financial Times15.74×News
Kia Sportage16.69×Cars & Mobility
Google News4.36×News
MSN2.81×News
Property finder4.1×Home & Garden
El Corte Inglés16.69×Shopping
CarGurus3.82×Cars & Mobility
Hilton Garden Inn11.67×Travel & Leisure
Bank of America2.59×Business & Career
Bath and Bodyworks4.15×Shopping
Caudalie12.61×Beauty & Wellness
Apple Store4.58×Shopping
Wyndham Hotels & Resorts11.64×Travel & Leisure
Philippine Airlines13.7×Travel & Leisure
Khan Academy4.61×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lanai audience
TraitClusterScore
Quality AwarenessPREMIUM2.59
TravellingTHRILL1.87
Design AffinityPREMIUM1.83
IndulgenceJOY1.77
Luxury OrientationPREMIUM1.76
Family OrientationCONSERVATISM1.68

Worldwide distribution

Worldwide audience distribution share by country for Lanai
CountryShare
United States71.4%
Philippines6.9%
Japan5.3%

See Lanai audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Lanai have in United States?

Lanai has an estimated audience of 1,069,482 people in United States, concentrated in Florida and California.

What is the gender split and age of Lanai fans?

62.5% of Lanai fans are female, 37.5% are male, with an average age of 45.4 years.

Which brands do Lanai fans like most?

Lanai fans show strongest brand affinity for Capital One (7.8×), Indeed.com (5.2×), and Google Maps (4.57×) over the country average.

Where do Lanai fans live in United States?

Lanai fans in United States are most concentrated in Florida (reach 119,910), California (reach 97,752), and Hawaii (reach 94,015). These three regions account for the largest share of the active audience.

What other brands do Lanai fans also like?

Beyond Lanai itself, the audience over-indexes on Indeed.com (5.2×), Google Maps (4.57×), Enterprise Rent-A-Car (5.43×), and Jollibee (9.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lanai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.