Leeway Audience in United States
Leeway has an estimated audience of 540,142 people in United States. 52.7% are female, 47.3% are male, average age 42.8. Top brand affinities: Whataburger, Israel, Kendra Scott, Jeep Wagoneer, Urban horticulture.
Top brand affinities include Whataburger, Israel, Kendra Scott, with strongest over-indexing on Whataburger (1.55× the country average). Demographically, the Leeway audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Leeway fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 42.8 |
| Estimated audience size | 540,142 |
Audience persona
The typical Leeway fan in United States is balanced, around 42.8 years old, with strong Risk Appetite tendencies and a notable affinity for Whataburger.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 1.55× | Food & Beverages |
| Israel | 1.84× | Travel & Leisure |
| Kendra Scott | 1.88× | Fashion & Accessoires |
| Jeep Wagoneer | 3.07× | Cars & Mobility |
| Urban horticulture | 1.61× | Home & Garden |
| Kento Yamazaki | 4.9× | Movies & TV |
| Keene, New Hampshire | 8.52× | Travel & Leisure |
| Home staging | 2.18× | Home & Garden |
| Isla Holbox | 10.29× | Travel & Leisure |
| TeachHUB | 1.61× | Business & Career |
| Glossier | 2.06× | Beauty & Wellness |
| Final Fantasy VII (Famicom) | 4.9× | Games |
| Girolando cattle | 8.52× | Pets & Animals |
| Personality | 1.78× | Business & Career |
| Shiba Inu | 2.04× | Pets & Animals |
| Keeper (password manager) | 1.83× | Technology & Electronics |
| John Havlicek | 4.47× | Sports |
| Hayward, California | 3.02× | Travel & Leisure |
| Riedel (glass manufacturer) | 7.15× | Home & Garden |
| Enfamil | 1.84× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.08 |
| Patriotism | CONSERVATISM | 1.4 |
| Luxury Orientation | PREMIUM | 1.31 |
| Extroversion | THRILL | 1.29 |
| Individualism | JOY | 1.26 |
| Need for Security | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.1% |
| United Kingdom | 15.3% |
| Australia | 5.3% |
See Leeway audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
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- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Leeway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.