Lewis Howes Audience in United States

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Lewis Howes has an estimated audience of 788,629 people in United States. 64.2% are female, 35.8% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Product design, Staycation, Isometric exercise, Pro-Ject, UK garage.

The average Lewis Howes fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Staycation, Isometric exercise, with strongest over-indexing on Product design (3.16× the country average). Demographically, the Lewis Howes audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Mindfulness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Entrepreneur

Demographics of Lewis Howes fans

Demographic split for Lewis Howes audience in United States
MetricValue
Female64.2%
Male35.8%
Average age39.5
Estimated audience size788,629

Audience persona

The typical Lewis Howes fan in United States is more female, around 39.5 years old, with strong Mindfulness tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Lewis Howes in United States
RegionReachAffinity
California196,5912.27×
Texas109,1201.61×
Florida67,6321.27×
New York61,0051.38×
Illinois33,3961.27×
New Jersey27,6151.38×
Georgia24,7581.02×
Ohio24,2351×
North Carolina23,7851×
Pennsylvania23,4160.88×
Massachusetts21,9041.41×
Arizona21,5471.34×
Virginia19,9591.04×
Washington19,6811.24×
Colorado17,4301.4×
Michigan17,2880.84×
Tennessee16,0311.01×
Maryland13,6991.01×
Nevada11,8231.55×
Indiana11,1250.77×
Oregon10,9511.21×
Minnesota10,7030.95×
Utah10,4921.49×
Missouri10,1620.8×
Wisconsin9,8150.83×
Connecticut9,8111.24×
South Carolina9,7750.82×
Oklahoma7,2000.82×
Louisiana6,9760.69×
Alabama6,8590.62×
Kentucky6,5660.66×
New Mexico5,0891.29×
Kansas5,0550.81×
Iowa4,7990.74×
Hawaii4,3451.28×
Arkansas4,1720.64×
Idaho3,8750.98×
Mississippi3,3150.51×
Washington, District of Columbia2,9801.26×
Nebraska2,8700.73×
New Hampshire2,7060.87×
Rhode Island2,2500.9×
Maine2,1760.77×
West Virginia1,6420.45×
Delaware1,6250.75×
Montana1,5470.71×
Vermont1,1420.82×
South Dakota1,1360.62×
North Dakota1,0300.64×
Wyoming9960.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lewis Howes audience
BrandAffinityCategory
Product design3.16×Business & Career
Staycation4.24×Home & Garden
Isometric exercise10.61×Sports
Pro-Ject3.78×Music & Radio
UK garage4.85×Music & Radio
JDSU2.66×Business & Career
Jesse Plemons2.9×Movies & TV
Home equity1.64×Home & Garden
Electrolyte3.34×Health
Queens College, City University of New York4.43×Business & Career
Elsword9.23×Games
Mangaka2.35×Literature
Jaws2.81×Movies & TV
Malayalam5.22×Politics & Society
Stamp collecting2.07×Home & Garden
Corona (band)2.48×Music & Radio
Cam Ward1.57×Sports
Tierra caliente3.13×Travel & Leisure
Business English2.19×Business & Career
Consequence (rapper)2.47×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lewis Howes audience
TraitClusterScore
MindfulnessBALANCE2.24
Luxury OrientationPREMIUM1.54
SustainabilityBALANCE1.5
LGBTQ+ IdentityOPEN1.44
Sports ActivityPOWER1.35
Early Adopter MentalityPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Lewis Howes
CountryShare
United States44.6%
Mexico15.1%
United Kingdom7.1%

See Lewis Howes audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Lewis Howes have in United States?

Lewis Howes has an estimated audience of 788,629 people in United States, concentrated in California and Texas.

What is the gender split and age of Lewis Howes fans?

64.2% of Lewis Howes fans are female, 35.8% are male, with an average age of 39.5 years.

Which brands do Lewis Howes fans like most?

Lewis Howes fans show strongest brand affinity for Product design (3.16×), Staycation (4.24×), and Isometric exercise (10.61×) over the country average.

Where do Lewis Howes fans live in United States?

Lewis Howes fans in United States are most concentrated in California (reach 196,591), Texas (reach 109,120), and Florida (reach 67,632). These three regions account for the largest share of the active audience.

What other brands do Lewis Howes fans also like?

Beyond Lewis Howes itself, the audience over-indexes on Staycation (4.24×), Isometric exercise (10.61×), Pro-Ject (3.78×), and UK garage (4.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lewis Howes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.