Rascasse Audience Intelligence

Lewis Howes Audience in United States

A data profile of the people who buy, follow and care about Lewis Howes in United States — modelled from more than twelve digital signal sources. Lewis Howes has an estimated audience of 734,671 people in United States.

#62among Entrepreneur in United States#6784among Person in United States#2732in Sports

The average Lewis Howes fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Peter Thiel, Philanthropy, Motivational speaking, with strongest over-indexing on Peter Thiel (16.9× the country average).

Demographically, the Lewis Howes audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Mindfulness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lewis Howes fan in United States is more female, around 39.5 years old, with strong Mindfulness tendencies and a notable affinity for Peter Thiel.

Category: Sports · Type: Person · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lewis Howes profile in United States.

Audience size
735K
in United States
Gender
64.2%♀
35.8% male
Age
39.5
average years
Country rank
#29023
Person in United States
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lewis Howes fans

64.2% are female, 35.8% are male, average age 39.5.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Lewis Howes audience in United States
MetricValue
Female64.2%
Male35.8%
Average age39.5
Estimated audience size734,671
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Lewis Howes audience in United States
Age bracketShare%
16-1914%
20-2921%
30-3925%
40-4924%
50+15%
Fig. 04

Worldwide distribution

42.9%

of the worldwide Lewis Howes audience comes from United States.

Worldwide audience distribution share by country for Lewis Howes
CountryShare
United States42.9%
Mexico16.4%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lewis Howes audience in United States is strongest.

Fig. 05

Top regions by affinity

Lewis Howes fans by region: top regions in United States
#RegionReachAffinity×
01California~200K2.16×
02Texas~100K1.60×
03Nevada~10K1.54×
04Arizona~20K1.49×
05Utah~10K1.41×
06Colorado~20K1.35×
07New York~60K1.32×
08Illinois~30K1.28×
09New Jersey~30K1.25×
10Massachusetts~20K1.25×
11New Mexico~5K1.24×
12Florida~60K1.22×
13Washington~20K1.21×
14Connecticut~9K1.18×
15Oregon~10K1.17×
16Hawaii~4K1.16×
17Washington, District of Columbia~3K1.15×
18Idaho~4K1.06×
19Maryland~10K1.00×
20Georgia~20K0.98×
21Virginia~20K0.98×
22North Carolina~20K0.97×
23Tennessee~20K0.96×
24Rhode Island~2K0.96×
25Vermont~1K0.94×
26Ohio~20K0.93×
27Minnesota~10K0.93×
28New Hampshire~3K0.93×
29Montana~2K0.92×
30Oklahoma~8K0.91×
31Alaska~2K0.91×
32Maine~3K0.89×
33South Dakota~2K0.89×
34North Dakota~1K0.89×
35Kansas~5K0.88×
36Delaware~2K0.88×
37Nebraska~3K0.87×
38Wisconsin~10K0.86×
39Pennsylvania~20K0.85×
40South Carolina~10K0.85×
41Michigan~20K0.84×
42Indiana~10K0.82×
43Missouri~10K0.82×
44Iowa~5K0.82×
45West Virginia~3K0.80×
46Arkansas~5K0.79×
47Louisiana~8K0.77×
48Kentucky~8K0.77×
49Mississippi~5K0.77×
50Alabama~8K0.73×
Fig. 06

Affinity by region

Affinity by region — Lewis Howes, United States
0.73×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lewis Howes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lewis Howes audience
#·InterestCategoryAffinity×
01Peter ThielBusiness & Career16.90×
02Time managementBusiness & Career7.45×
03PhilanthropyArts & Culture6.18×
04Motivational speakingBusiness & Career5.75×
05Hair ExtensionsBeauty & Wellness4.41×
06FreelancerBusiness & Career3.91×
07LinkedInInternet & Social Media3.90×
08Master of Business AdministrationBusiness & Career3.65×
09InnovationBusiness & Career3.43×
10Self-employmentBusiness & Career3.30×
11Investment managementBusiness & Career2.97×
12Renewable energyBusiness & Career2.80×
13Self-loveHealth2.79×
14Self-awarenessHealth2.68×
15Property finderHome & Garden2.46×
16FedExBusiness & Career2.40×
17Mortgage loansBusiness & Career2.26×
18Bank of AmericaBusiness & Career1.76×
19AirbnbTravel & Leisure1.70×
20PinterestInternet & Social Media1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lewis Howes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lewis Howes audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.53×
Convenience OrientationPREMIUM1.64×
SustainabilityBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lewis Howes audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.80×
CreativityOPEN0.98×
ExtroversionTHRILL1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lewis Howes have in United States?

Lewis Howes has an estimated audience of 734,671 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lewis Howes fans?

64.2% of Lewis Howes fans are female, 35.8% are male, with an average age of 39.5 years.

03

Which brands do Lewis Howes fans like most?

Lewis Howes fans show strongest brand affinity for Peter Thiel (16.9×), Philanthropy (6.18×), and Motivational speaking (5.75×) over the country average.

04

Where do Lewis Howes fans live in United States?

Lewis Howes fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Lewis Howes fans also like?

Beyond Lewis Howes itself, the audience over-indexes on Philanthropy (6.18×), Motivational speaking (5.75×), Hair Extensions (4.41×), and Time management (7.45×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lewis Howes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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