Librarian Audience in United States
Librarian has an estimated audience of 2,073,789 people in United States. 75.6% are female, 24.4% are male, average age 42.3. Top regions: Texas, New York, Florida. Top brand affinities: Who Wants to Be a Millionaire?, Goop, Throne of Glass, Pillow, Home staging.
The average Librarian fan in United States is 42.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, New York, Florida. Top brand affinities include Who Wants to Be a Millionaire?, Goop, Throne of Glass, with strongest over-indexing on Who Wants to Be a Millionaire? (20× the country average). Demographically, the Librarian audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Librarian fans
| Metric | Value |
|---|---|
| Female | 75.6% |
| Male | 24.4% |
| Average age | 42.3 |
| Estimated audience size | 2,073,789 |
Audience persona
The typical Librarian fan in United States is more female, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for Who Wants to Be a Millionaire?.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 188,279 | 1.06× |
| New York | 144,040 | 1.24× |
| Florida | 143,908 | 1.02× |
| Ohio | 80,595 | 1.26× |
| Illinois | 75,743 | 1.1× |
| Georgia | 65,718 | 1.03× |
| North Carolina | 64,320 | 1.03× |
| Washington | 61,338 | 1.47× |
| Pennsylvania | 60,232 | 0.86× |
| Virginia | 59,540 | 1.18× |
| Arizona | 58,643 | 1.38× |
| Michigan | 52,806 | 0.97× |
| Massachusetts | 45,937 | 1.12× |
| Indiana | 45,860 | 1.21× |
| New Jersey | 45,604 | 0.86× |
| Colorado | 44,617 | 1.37× |
| Missouri | 44,340 | 1.33× |
| Maryland | 41,282 | 1.16× |
| Minnesota | 37,114 | 1.25× |
| Tennessee | 33,824 | 0.81× |
| Wisconsin | 32,912 | 1.05× |
| Oregon | 31,647 | 1.33× |
| Louisiana | 29,090 | 1.09× |
| South Carolina | 27,379 | 0.88× |
| Alabama | 27,106 | 0.94× |
| Kentucky | 25,211 | 0.97× |
| Oklahoma | 24,326 | 1.06× |
| Utah | 23,834 | 1.28× |
| Nevada | 23,722 | 1.18× |
| Connecticut | 17,883 | 0.86× |
| Kansas | 17,456 | 1.07× |
| Arkansas | 13,586 | 0.8× |
| Iowa | 13,532 | 0.79× |
| Idaho | 11,148 | 1.07× |
| Mississippi | 10,941 | 0.64× |
| New Mexico | 10,646 | 1.02× |
| California | 10,136 | 0.04× |
| Hawaii | 8,949 | 1× |
| Washington, District of Columbia | 8,459 | 1.36× |
| Nebraska | 8,300 | 0.8× |
| Rhode Island | 6,685 | 1.01× |
| Alaska | 5,496 | 1.24× |
| West Virginia | 5,480 | 0.57× |
| Maine | 5,377 | 0.72× |
| New Hampshire | 5,180 | 0.63× |
| Delaware | 4,640 | 0.81× |
| Montana | 4,249 | 0.74× |
| South Dakota | 3,452 | 0.72× |
| Wyoming | 3,315 | 1.08× |
| North Dakota | 3,062 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Who Wants to Be a Millionaire? | 20× | Movies & TV |
| Goop | 4.61× | Internet & Social Media |
| Throne of Glass | 6.29× | Literature |
| Pillow | 1.77× | Home & Garden |
| Home staging | 4.11× | Home & Garden |
| Israel | 1.65× | Travel & Leisure |
| Vocal harmony | 3.37× | Music & Radio |
| Historic site | 3.14× | Arts & Culture |
| Grinch | 2.61× | Movies & TV |
| Strategic human resource planning | 5.79× | Business & Career |
| Home Bargains | 7.37× | Shopping |
| Governor of Michigan | 4.6× | Politics & Society |
| Necktie | 3.12× | Fashion & Accessoires |
| Grace Slick | 5.27× | Music & Radio |
| JDSU | 1.75× | Business & Career |
| Hibachi | 4.33× | Food & Beverages |
| Staycation | 1.76× | Home & Garden |
| Fairy godmother | 3.95× | Literature |
| Wok | 3.38× | Food & Beverages |
| Google Home | 3.21× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.53 |
| Spirituality | BALANCE | 1.38 |
| Creativity | OPEN | 1.33 |
| Sustainability | BALANCE | 1.32 |
| Individualism | JOY | 1.32 |
| Tradition | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.2% |
| United Kingdom | 4.9% |
| Canada | 4.4% |
See Librarian audiences in other countries
More Literature audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Librarian have in United States?
Librarian has an estimated audience of 2,073,789 people in United States, concentrated in Texas and New York.
What is the gender split and age of Librarian fans?
75.6% of Librarian fans are female, 24.4% are male, with an average age of 42.3 years.
Which brands do Librarian fans like most?
Librarian fans show strongest brand affinity for Who Wants to Be a Millionaire? (20×), Goop (4.61×), and Throne of Glass (6.29×) over the country average.
Where do Librarian fans live in United States?
Librarian fans in United States are most concentrated in Texas (reach 188,279), New York (reach 144,040), and Florida (reach 143,908). These three regions account for the largest share of the active audience.
What other brands do Librarian fans also like?
Beyond Librarian itself, the audience over-indexes on Goop (4.61×), Throne of Glass (6.29×), Pillow (1.77×), and Home staging (4.11×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Librarian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.