A data profile of the people who buy, follow and care about Lies of P in United States — modelled from more than twelve digital signal sources. Lies of P has an estimated audience of 618,918 people in United States.
The average Lies of P fan in United States is 23.4 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Bloodborne, Kelly Osbourne, Collectible card game, with strongest over-indexing on Bloodborne (196.65× the country average).
Demographically, the Lies of P audience skews more male with an average age of 23.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Lies of P fan in United States is more male, around 23.4 years old, with strong Patriotism tendencies and a notable affinity for Bloodborne.
The key figures that characterise the Lies of P profile in United States.
28.7% are female, 71.3% are male, average age 23.4.
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 23.4 |
| Estimated audience size | 618,918 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 75% | |
| 20-29 | 14% | |
| 30-39 | 7% | |
| 40-49 | 4% | |
| 50+ | 2% |
Where the Lies of P audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~9K | 1.30× | |
| 02 | Washington | ~20K | 1.28× | |
| 03 | Oregon | ~10K | 1.27× | |
| 04 | Arizona | ~20K | 1.22× | |
| 05 | California | ~100K | 1.18× | |
| 06 | Oklahoma | ~9K | 1.16× | |
| 07 | Idaho | ~4K | 1.16× | |
| 08 | Alaska | ~2K | 1.16× | |
| 09 | Colorado | ~10K | 1.12× | |
| 10 | Nevada | ~8K | 1.11× | |
| 11 | Illinois | ~30K | 1.10× | |
| 12 | Kentucky | ~10K | 1.10× | |
| 13 | Virginia | ~20K | 1.07× | |
| 14 | Pennsylvania | ~30K | 1.03× | |
| 15 | West Virginia | ~4K | 1.03× | |
| 16 | Michigan | ~20K | 1.02× | |
| 17 | Massachusetts | ~10K | 1.02× | |
| 18 | Kansas | ~6K | 1.02× | |
| 19 | Texas | ~60K | 1.01× | |
| 20 | Missouri | ~10K | 1.01× | |
| 21 | New Hampshire | ~3K | 1.01× | |
| 22 | Tennessee | ~10K | 1.00× | |
| 23 | Arkansas | ~6K | 0.99× | |
| 24 | New Mexico | ~4K | 0.99× | |
| 25 | Florida | ~50K | 0.98× | |
| 26 | Ohio | ~20K | 0.98× | |
| 27 | North Carolina | ~20K | 0.98× | |
| 28 | New Jersey | ~20K | 0.98× | |
| 29 | New York | ~40K | 0.97× | |
| 30 | Indiana | ~10K | 0.97× | |
| 31 | Maryland | ~10K | 0.97× | |
| 32 | Connecticut | ~7K | 0.97× | |
| 33 | Maine | ~3K | 0.97× | |
| 34 | Georgia | ~20K | 0.96× | |
| 35 | Alabama | ~10K | 0.95× | |
| 36 | Nebraska | ~3K | 0.95× | |
| 37 | Wisconsin | ~10K | 0.94× | |
| 38 | Montana | ~2K | 0.93× | |
| 39 | Minnesota | ~10K | 0.92× | |
| 40 | Louisiana | ~9K | 0.92× | |
| 41 | Rhode Island | ~2K | 0.91× | |
| 42 | North Dakota | ~1K | 0.91× | |
| 43 | Vermont | ~1K | 0.91× | |
| 44 | Iowa | ~5K | 0.89× | |
| 45 | South Carolina | ~10K | 0.88× | |
| 46 | Mississippi | ~5K | 0.88× | |
| 47 | Hawaii | ~3K | 0.86× | |
| 48 | South Dakota | ~1K | 0.83× | |
| 49 | Delaware | ~2K | 0.82× | |
| 50 | Washington, District of Columbia | ~2K | 0.81× |
The strongest cross-interests of the Lies of P audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bloodborne | Games | 196.65× | ||
| 02 | Until Dawn | Games | 28.40× | ||
| 03 | Devil May Cry | Games | 22.38× | ||
| 04 | Kelly Osbourne | Music & Radio | 20.00× | ||
| 05 | Battlefield (series) | Games | 18.91× | ||
| 06 | Kit Harington | Movies & TV | 14.65× | ||
| 07 | Collectible card game | Games | 13.29× | ||
| 08 | Assassin's Creed | Games | 12.56× | ||
| 09 | Action role-playing game | Games | 11.75× | ||
| 10 | Micro Center | Shopping | 10.53× | ||
| 11 | Graphic novel | Literature | 8.41× | ||
| 12 | Retrogaming | Games | 8.32× | ||
| 13 | Family car | Cars & Mobility | 8.22× | ||
| 14 | Pokémon | Games | 7.39× | ||
| 15 | Massively multiplayer online games | Games | 6.58× | ||
| 16 | Call of Duty | Games | 6.24× | ||
| 17 | Action-adventure game | Games | 6.18× | ||
| 18 | Anime and manga fandom | Literature | 6.16× | ||
| 19 | Mobile game | Games | 4.28× | ||
| 20 | Superman | Movies & TV | 2.38× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.57× | |
| Early Adopter Mentality | POWER | 2.19× | |
| Family Orientation | CONSERVATISM | 2.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.61× | |
| Creativity | OPEN | 0.65× | |
| DIY Mentality | THRILL | 0.72× |
Lies of P has an estimated audience of 618,918 people in United States, concentrated in California and Texas.
28.7% of Lies of P fans are female, 71.3% are male, with an average age of 23.4 years.
Lies of P fans show strongest brand affinity for Bloodborne (196.65×), Kelly Osbourne (20×), and Collectible card game (13.29×) over the country average.
Lies of P fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Lies of P itself, the audience over-indexes on Kelly Osbourne (20×), Collectible card game (13.29×), Action role-playing game (11.75×), and Micro Center (10.53×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Lies of P. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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