Lightbox Audience in United States

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Lightbox has an estimated audience of 370,207 people in United States. 62.2% are female, 37.8% are male, average age 37.8. Top regions: California, New York, Texas. Top brand affinities: Regional styles of Mexican music, Bank account, Fairy godmother, Historic site, Governor of Michigan.

The average Lightbox fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Regional styles of Mexican music, Bank account, Fairy godmother, with strongest over-indexing on Regional styles of Mexican music (5.16× the country average). Demographically, the Lightbox audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Lightbox fans

Demographic split for Lightbox audience in United States
MetricValue
Female62.2%
Male37.8%
Average age37.8
Estimated audience size370,207

Audience persona

The typical Lightbox fan in United States is more female, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Lightbox in United States
RegionReachAffinity
California80,9481.99×
New York42,6832.06×
Texas30,4780.96×
Washington25,0333.37×
Florida21,4790.86×
Pennsylvania13,9821.12×
Illinois12,6671.03×
New Jersey12,6631.34×
Georgia12,1851.07×
North Carolina10,0120.9×
Virginia9,8361.09×
Ohio9,7410.85×
Massachusetts8,9881.23×
Michigan8,3840.87×
Missouri6,9671.17×
Maryland6,8791.08×
Colorado6,6601.14×
Oregon6,1881.46×
Indiana6,1530.91×
Arizona6,0530.8×
Tennessee5,7760.78×
Connecticut5,3061.43×
Minnesota4,9110.93×
Wisconsin4,5010.81×
South Carolina4,2950.77×
Utah3,9601.19×
Oklahoma3,3760.82×
Louisiana3,2440.68×
Kentucky3,2210.69×
Alabama3,1670.61×
Nevada3,0750.86×
Kansas2,5560.88×
Iowa2,1470.7×
Arkansas2,1080.69×
Mississippi1,7500.57×
Washington, District of Columbia1,6881.52×
Nebraska1,6200.87×
Idaho1,5830.85×
New Hampshire1,4731.01×
Hawaii1,3180.83×
Rhode Island1,2661.07×
New Mexico1,2380.67×
Maine1,2270.92×
West Virginia1,1750.68×
Delaware7680.75×
Montana7450.73×
Vermont6511×
South Dakota5050.59×
Alaska4890.62×
North Dakota4500.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lightbox audience
BrandAffinityCategory
Regional styles of Mexican music5.16×Music & Radio
Bank account1.87×Business & Career
Fairy godmother5.47×Literature
Historic site3.08×Arts & Culture
Governor of Michigan5.11×Politics & Society
Kendra Scott1.88×Fashion & Accessoires
Goop3.33×Internet & Social Media
Stamp collecting2.93×Home & Garden
Lulu 黃路梓茵1.51×Movies & TV
JDSU1.68×Business & Career
Mothercare1.64×Kids & Family
Hibachi3.91×Food & Beverages
Home staging2.4×Home & Garden
Hipster4.32×Politics & Society
Google Home2.84×Technology & Electronics
headspace4.06×Health
Cherish (group)4.69×Music & Radio
Wok2.81×Food & Beverages
Grinch1.71×Movies & TV
Mathcore3.38×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lightbox audience
TraitClusterScore
IndulgenceJOY1.43
Design AffinityPREMIUM1.41
Urban LifestyleOPEN1.36
ExtroversionTHRILL1.29
CreativityOPEN1.25
DIY MentalityTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Lightbox
CountryShare
United States50.8%
United Kingdom9.3%
Australia4.3%

See Lightbox audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Lightbox have in United States?

Lightbox has an estimated audience of 370,207 people in United States, concentrated in California and New York.

What is the gender split and age of Lightbox fans?

62.2% of Lightbox fans are female, 37.8% are male, with an average age of 37.8 years.

Which brands do Lightbox fans like most?

Lightbox fans show strongest brand affinity for Regional styles of Mexican music (5.16×), Bank account (1.87×), and Fairy godmother (5.47×) over the country average.

Where do Lightbox fans live in United States?

Lightbox fans in United States are most concentrated in California (reach 80,948), New York (reach 42,683), and Texas (reach 30,478). These three regions account for the largest share of the active audience.

What other brands do Lightbox fans also like?

Beyond Lightbox itself, the audience over-indexes on Bank account (1.87×), Fairy godmother (5.47×), Historic site (3.08×), and Governor of Michigan (5.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lightbox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.