Rascasse Audience Intelligence

Lira (singer) Audience in United States

A data profile of the people who buy, follow and care about Lira (singer) in United States — modelled from more than twelve digital signal sources. Lira (singer) has an estimated audience of 256,478 people in United States.

#67among R&B in United States#13075among Person in United States#7637in Music & Radio

The average Lira (singer) fan in United States is 37.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discount stores, Solar energy, Domino's Pizza, with strongest over-indexing on Discount stores (3.23× the country average).

Demographically, the Lira (singer) audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lira (singer) fan in United States is more male, around 37.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Discount stores.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lira (singer) profile in United States.

Audience size
256K
in United States
Gender
43.1%♀
56.9% male
Age
37.5
average years
Country rank
#52208
Person in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lira (singer) fans

43.1% are female, 56.9% are male, average age 37.5.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Lira (singer) audience in United States
MetricValue
Female43.1%
Male56.9%
Average age37.5
Estimated audience size256,478
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Lira (singer) audience in United States
Age bracketShare%
16-1918%
20-2924%
30-3925%
40-4920%
50+13%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Lira (singer) audience comes from United States.

Worldwide audience distribution share by country for Lira (singer)
CountryShare
Italy48.7%
Brazil11.9%
United States6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lira (singer) audience in United States is strongest.

Fig. 05

Top regions by affinity

Lira (singer) fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~3K7.69×
02California~60K1.87×
03Texas~40K1.85×
04Utah~3K1.11×
05Washington, District of Columbia<1K1.10×
06Illinois~10K1.06×
07Washington~6K1.02×
08Florida~20K1.01×
09Virginia~7K1.01×
10Colorado~4K1.01×
11Massachusetts~5K0.98×
12Nebraska~1K0.98×
13Idaho~1K0.95×
14Oregon~3K0.94×
15Rhode Island<1K0.94×
16Montana<1K0.94×
17New York~10K0.93×
18Maryland~4K0.93×
19South Dakota<1K0.93×
20Tennessee~5K0.92×
21Alaska<1K0.91×
22North Dakota<1K0.91×
23Georgia~8K0.90×
24Kansas~2K0.90×
25New Hampshire<1K0.90×
26Maine<1K0.90×
27New Jersey~6K0.89×
28Missouri~4K0.89×
29Kentucky~3K0.89×
30Louisiana~3K0.88×
31Minnesota~3K0.87×
32Connecticut~2K0.87×
33North Carolina~7K0.86×
34Iowa~2K0.86×
35Arkansas~2K0.86×
36Delaware<1K0.86×
37Arizona~5K0.85×
38Wisconsin~3K0.85×
39Nevada~2K0.85×
40Hawaii<1K0.85×
41Pennsylvania~8K0.84×
42New Mexico~1K0.84×
43West Virginia~1K0.84×
44Ohio~7K0.82×
45Michigan~6K0.82×
46Indiana~4K0.82×
47Oklahoma~2K0.82×
48Mississippi~2K0.82×
49South Carolina~3K0.79×
50Alabama~3K0.79×
Fig. 06

Affinity by region

Affinity by region — Lira (singer), United States
0.79×1.00×7.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lira (singer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lira (singer) audience
#·InterestCategoryAffinity×
01Mineral waterFood & Beverages4.19×
02Teyana TaylorMovies & TV3.69×
03Solar energyHome & Garden3.38×
04Discount storesShopping3.23×
05FedExBusiness & Career2.93×
06Renewable energyBusiness & Career2.82×
07First class travelTravel & Leisure2.67×
08Domino's PizzaFood & Beverages2.61×
09Sustainable energyHome & Garden2.57×
10Shopping mallsShopping2.46×
11Mortgage loansBusiness & Career2.43×
12Vehicle insuranceCars & Mobility2.31×
13Pizza HutFood & Beverages2.29×
14McDonald'sFood & Beverages1.91×
15SubwayFood & Beverages1.85×
16Classical musicMusic & Radio1.81×
17TMZInternet & Social Media1.67×
18T-MobileTechnology & Electronics1.64×
19FurnitureHome & Garden1.58×
20PinterestInternet & Social Media1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lira (singer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lira (singer) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.13×
Price SensitivityPREMIUM2.09×
Quality AwarenessPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lira (singer) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.57×
Risk AppetiteTHRILL0.61×
Pet OwnershipJOY0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lira (singer) have in United States?

Lira (singer) has an estimated audience of 256,478 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lira (singer) fans?

43.1% of Lira (singer) fans are female, 56.9% are male, with an average age of 37.5 years.

03

Which brands do Lira (singer) fans like most?

Lira (singer) fans show strongest brand affinity for Discount stores (3.23×), Solar energy (3.38×), and Domino's Pizza (2.61×) over the country average.

04

Where do Lira (singer) fans live in United States?

Lira (singer) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Lira (singer) fans also like?

Beyond Lira (singer) itself, the audience over-indexes on Solar energy (3.38×), Domino's Pizza (2.61×), Mortgage loans (2.43×), and Pizza Hut (2.29×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Lira (singer) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lira (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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