LiveJournal Audience in United States

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LiveJournal has an estimated audience of 403,801 people in United States. 33.4% are female, 66.6% are male, average age 27.6. Top regions: California, New York, Florida. Top brand affinities: Dog breed, Combat sport, 3D printing, Home construction, Winemaking.

The average LiveJournal fan in United States is 27.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Dog breed, Combat sport, 3D printing, with strongest over-indexing on Dog breed (2.88× the country average). Demographically, the LiveJournal audience skews more male with an average age of 27.6, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of LiveJournal fans

Demographic split for LiveJournal audience in United States
MetricValue
Female33.4%
Male66.6%
Average age27.6
Estimated audience size403,801

Audience persona

The typical LiveJournal fan in United States is more male, around 27.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for LiveJournal in United States
RegionReachAffinity
California75,2571.69×
New York46,5392.06×
Florida31,6271.16×
Texas30,6900.88×
Pennsylvania16,0441.18×
Michigan14,4651.37×
Virginia13,4471.37×
Illinois13,2430.98×
Washington13,0251.61×
New Jersey12,5081.22×
Ohio12,4551×
Massachusetts12,4021.56×
North Carolina11,2790.93×
Georgia10,5800.85×
Maryland9,0161.3×
Indiana8,4651.15×
Oregon8,4081.82×
Arizona7,3120.89×
Kentucky6,8881.36×
Tennessee6,7060.83×
Colorado6,4321.01×
Missouri5,2100.8×
Minnesota5,0560.87×
Wisconsin4,9570.82×
Alabama4,5500.81×
Louisiana4,3340.83×
Connecticut4,2311.04×
South Carolina4,0060.66×
Nevada3,5850.92×
Oklahoma3,5740.8×
Iowa2,7030.81×
Utah2,5770.71×
Rhode Island2,3621.84×
Mississippi2,1780.65×
Kansas2,0560.65×
New Hampshire2,0221.27×
Arkansas1,8740.56×
West Virginia1,8550.99×
New Mexico1,8330.91×
Maine1,6791.16×
Washington, District of Columbia1,4681.21×
Idaho1,3970.69×
Nebraska1,1970.59×
Hawaii1,1080.64×
Alaska8260.96×
Montana7200.64×
Vermont7151.01×
Delaware7120.64×
North Dakota3580.43×
Wyoming3230.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LiveJournal audience
BrandAffinityCategory
Dog breed2.88×Pets & Animals
Combat sport2.59×Sports
3D printing3.89×Technology & Electronics
Home construction1.67×Home & Garden
Winemaking5.14×Food & Beverages
James Beard11.46×Literature
Atkins diet3.53×Health
Racing1.73×Cars & Mobility
Arnold Palmer3.86×Sports
nbc chicago3.04×Movies & TV
IS (Infinite Stratos)2.11×Literature
David Yurman1.52×Fashion & Accessoires
ABC 7 Chicago1.99×Movies & TV
WESH2.11×Movies & TV
Sailor2.08×Travel & Leisure
WFTV2.4×Movies & TV
Mike Conley, Jr.3.41×Sports
Hypertext2.38×Technology & Electronics
Enfamil2.5×Kids & Family
Information technology consulting2.29×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LiveJournal audience
TraitClusterScore
Early Adopter MentalityPOWER2.09
ExtroversionTHRILL1.87
LGBTQ+ IdentityOPEN1.45
Urban LifestyleOPEN1.42
IndividualismJOY1.4
Social Media UsageJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for LiveJournal
CountryShare
United States46.2%
Canada6.8%
United Kingdom5.7%

See LiveJournal audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does LiveJournal have in United States?

LiveJournal has an estimated audience of 403,801 people in United States, concentrated in California and New York.

What is the gender split and age of LiveJournal fans?

33.4% of LiveJournal fans are female, 66.6% are male, with an average age of 27.6 years.

Which brands do LiveJournal fans like most?

LiveJournal fans show strongest brand affinity for Dog breed (2.88×), Combat sport (2.59×), and 3D printing (3.89×) over the country average.

Where do LiveJournal fans live in United States?

LiveJournal fans in United States are most concentrated in California (reach 75,257), New York (reach 46,539), and Florida (reach 31,627). These three regions account for the largest share of the active audience.

What other brands do LiveJournal fans also like?

Beyond LiveJournal itself, the audience over-indexes on Combat sport (2.59×), 3D printing (3.89×), Home construction (1.67×), and Winemaking (5.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LiveJournal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.