Lockheed Martin Audience in United States

Lockheed Martin logo

Lockheed Martin has an estimated audience of 2,843,861 people in United States. 18.3% are female, 81.7% are male, average age 39.7. Top regions: Texas, California, Florida. Top brand affinities: Minnesota, Nebraska, Alaska, nbc chicago, Atkins diet.

The average Lockheed Martin fan in United States is 39.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Minnesota, Nebraska, Alaska, with strongest over-indexing on Minnesota (1.75× the country average). Demographically, the Lockheed Martin audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Lockheed Martin fans

Demographic split for Lockheed Martin audience in United States
MetricValue
Female18.3%
Male81.7%
Average age39.7
Estimated audience size2,843,861

Audience persona

The typical Lockheed Martin fan in United States is more male, around 39.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Lockheed Martin in United States
RegionReachAffinity
Texas442,7761.81×
California394,1891.26×
Florida326,6121.7×
New York182,4141.15×
Pennsylvania134,2401.4×
Virginia131,4361.9×
Georgia129,6691.48×
Colorado116,6732.6×
New Jersey94,9591.31×
Maryland74,0091.51×
North Carolina71,9010.84×
Alabama70,7861.78×
Illinois69,7950.74×
Washington66,1051.16×
Ohio62,6690.72×
Massachusetts55,1020.98×
Arizona54,9590.95×
Michigan54,9550.74×
South Carolina48,6761.14×
Connecticut42,1711.48×
Tennessee41,4690.73×
Indiana36,4600.7×
Missouri35,2200.77×
Kentucky30,7860.86×
Wisconsin30,5970.72×
Oklahoma28,2920.9×
Arkansas26,9651.15×
Minnesota26,9530.66×
Utah25,6461.01×
Louisiana25,5670.7×
Oregon24,0370.74×
Nevada22,7250.83×
Kansas19,6780.88×
Mississippi16,5890.71×
Iowa14,6780.63×
Washington, District of Columbia14,3521.68×
New Mexico12,9460.91×
Hawaii11,1150.91×
Idaho9,2460.65×
New Hampshire9,1950.82×
Nebraska8,9710.63×
West Virginia8,8870.67×
Rhode Island6,9330.77×
Maine6,4050.63×
Delaware5,9050.75×
Montana5,1360.65×
Alaska4,7990.79×
South Dakota3,9020.59×
North Dakota3,6980.63×
Vermont3,4930.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lockheed Martin audience
BrandAffinityCategory
Minnesota1.75×Travel & Leisure
Nebraska2.69×Travel & Leisure
Alaska1.57×Travel & Leisure
nbc chicago4.29×Movies & TV
Atkins diet3.67×Health
Sailor2.12×Travel & Leisure
WESH2.11×Movies & TV
Winemaking1.95×Food & Beverages
The Godfather Part II5.07×Movies & TV
Business English2.03×Business & Career
Enfamil2.3×Kids & Family
Google Analytics1.57×Internet & Social Media
Google Wallet2.18×Technology & Electronics
Dental hygienist1.92×Health
WGN-TV1.57×Movies & TV
Al Ahly SC2.31×Sports
Better Off Dead (film)2.53×Movies & TV
Fox 13 News1.51×Movies & TV
Cadillac Ranch2.63×Cars & Mobility
Box lacrosse1.89×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lockheed Martin audience
TraitClusterScore
Early Adopter MentalityPOWER3.67
Luxury OrientationPREMIUM1.78
IndividualismJOY1.77
Career OrientationPOWER1.67
Quality AwarenessPREMIUM1.38
TraditionCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for Lockheed Martin
CountryShare
United States59.1%
Canada6.9%
Germany4.1%

See Lockheed Martin audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Lockheed Martin have in United States?

Lockheed Martin has an estimated audience of 2,843,861 people in United States, concentrated in Texas and California.

What is the gender split and age of Lockheed Martin fans?

18.3% of Lockheed Martin fans are female, 81.7% are male, with an average age of 39.7 years.

Which brands do Lockheed Martin fans like most?

Lockheed Martin fans show strongest brand affinity for Minnesota (1.75×), Nebraska (2.69×), and Alaska (1.57×) over the country average.

Where do Lockheed Martin fans live in United States?

Lockheed Martin fans in United States are most concentrated in Texas (reach 442,776), California (reach 394,189), and Florida (reach 326,612). These three regions account for the largest share of the active audience.

What other brands do Lockheed Martin fans also like?

Beyond Lockheed Martin itself, the audience over-indexes on Nebraska (2.69×), Alaska (1.57×), nbc chicago (4.29×), and Atkins diet (3.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lockheed Martin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.