Rascasse Audience Intelligence

Luke Grimes Audience in United States

A data profile of the people who buy, follow and care about Luke Grimes in United States — modelled from more than twelve digital signal sources. Luke Grimes has an estimated audience of 3,714,310 people in United States.

#393among Actor Actress or TV Star in United States#1135among Person in United States#996in Movies & TV

The average Luke Grimes fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Apple TV, Mission: Impossible, Mortgage loans, with strongest over-indexing on Apple TV (9.62× the country average).

Demographically, the Luke Grimes audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Luke Grimes fan in United States is balanced, around 37.4 years old, with strong Quality Awareness tendencies and a notable affinity for Apple TV.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luke Grimes profile in United States.

Audience size
3.7M
in United States
Gender
50.2%♀
49.8% male
Age
37.4
average years
Country rank
#8568
Person in United States
Fig. 01

Search interest · 12-month trend

+173%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luke Grimes fans

50.2% are female, 49.8% are male, average age 37.4.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Luke Grimes audience in United States
MetricValue
Female50.2%
Male49.8%
Average age37.4
Estimated audience size3,714,310
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Luke Grimes audience in United States
Age bracketShare%
16-1918%
20-2925%
30-3924%
40-4922%
50+12%
Fig. 04

Worldwide distribution

47.6%

of the worldwide Luke Grimes audience comes from United States.

Worldwide audience distribution share by country for Luke Grimes
CountryShare
United States47.6%
United Kingdom8.7%
Germany8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luke Grimes audience in United States is strongest.

Fig. 05

Top regions by affinity

Luke Grimes fans by region: top regions in United States
#RegionReachAffinity×
01Montana~20K2.09×
02Wyoming~7K1.64×
03Idaho~20K1.44×
04South Dakota~8K1.30×
05Tennessee~70K1.27×
06Kentucky~40K1.24×
07North Dakota~7K1.24×
08New Mexico~20K1.23×
09West Virginia~20K1.20×
10Arkansas~30K1.19×
11Oklahoma~40K1.18×
12Utah~30K1.17×
13Ohio~100K1.14×
14Missouri~50K1.13×
15Kansas~20K1.13×
16Colorado~50K1.12×
17Arizona~60K1.10×
18Iowa~20K1.09×
19Wisconsin~40K1.08×
20Nebraska~10K1.06×
21Maine~10K1.03×
22Alabama~40K1.02×
23Mississippi~20K1.01×
24New Hampshire~10K1.01×
25Indiana~50K1.00×
26South Carolina~40K0.99×
27Oregon~30K0.96×
28Alaska~5K0.95×
29Minnesota~40K0.94×
30Louisiana~30K0.94×
31Texas~200K0.93×
32North Carolina~80K0.93×
33Michigan~60K0.90×
34Washington~50K0.89×
35Pennsylvania~80K0.86×
36Vermont~4K0.86×
37Nevada~20K0.84×
38Georgia~70K0.80×
39Florida~100K0.77×
40Illinois~70K0.77×
41Connecticut~20K0.76×
42Rhode Island~6K0.76×
43California~200K0.75×
44Virginia~50K0.75×
45Hawaii~9K0.75×
46Delaware~6K0.75×
47Massachusetts~40K0.67×
48New York~90K0.61×
49New Jersey~40K0.61×
50Maryland~30K0.60×
Fig. 06

Affinity by region

Affinity by region — Luke Grimes, United States
0.60×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luke Grimes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luke Grimes audience
#·InterestCategoryAffinity×
01Apple TVMovies & TV9.62×
02Mission: ImpossibleMovies & TV9.13×
03Anne HathawayMovies & TV4.13×
04Non-alcoholic beverageFood & Beverages4.06×
05LotteryGames3.99×
06Weather forecastingHome & Garden3.91×
07Britney SpearsMusic & Radio3.59×
08FedExBusiness & Career3.18×
09Mortgage loansBusiness & Career3.15×
10Solar energyHome & Garden3.08×
11QVCMovies & TV3.08×
12Renewable energyBusiness & Career3.04×
13Microwave ovenHome & Garden2.82×
14Vehicle insuranceCars & Mobility2.79×
15SubwayFood & Beverages2.15×
16McDonald'sFood & Beverages1.87×
17Pizza HutFood & Beverages1.84×
18BarbecueFood & Beverages1.56×
19PinterestInternet & Social Media1.54×
20GolfSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luke Grimes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luke Grimes audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.67×
Convenience OrientationPREMIUM2.46×
Career OrientationPOWER1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luke Grimes audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.41×
Risk AppetiteTHRILL0.52×
Design AffinityPREMIUM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luke Grimes have in United States?

Luke Grimes has an estimated audience of 3,714,310 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Luke Grimes fans?

50.2% of Luke Grimes fans are female, 49.8% are male, with an average age of 37.4 years.

03

Which brands do Luke Grimes fans like most?

Luke Grimes fans show strongest brand affinity for Apple TV (9.62×), Mission: Impossible (9.13×), and Mortgage loans (3.15×) over the country average.

04

Where do Luke Grimes fans live in United States?

Luke Grimes fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Luke Grimes fans also like?

Beyond Luke Grimes itself, the audience over-indexes on Mission: Impossible (9.13×), Mortgage loans (3.15×), Britney Spears (3.59×), and FedEx (3.18×) compared to the United States average.

Appendix

Explore more audiences

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See Luke Grimes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Luke Grimes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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