Luke Grimes Audience in United States

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Luke Grimes has an estimated audience of 2,702,700 people in United States. 50.2% are female, 49.8% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Racing, Panama, Mortgage insurance, IS (Infinite Stratos).

The average Luke Grimes fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Racing, Panama, with strongest over-indexing on Whataburger (1.91× the country average). Demographically, the Luke Grimes audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Extroversion, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Luke Grimes fans

Demographic split for Luke Grimes audience in United States
MetricValue
Female50.2%
Male49.8%
Average age37.4
Estimated audience size2,702,700

Audience persona

The typical Luke Grimes fan in United States is balanced, around 37.4 years old, with strong Extroversion tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Luke Grimes in United States
RegionReachAffinity
California234,2610.79×
Texas230,5030.99×
Florida141,1550.77×
Ohio102,3801.23×
New York99,2480.66×
Pennsylvania79,2250.87×
North Carolina77,7920.96×
Illinois72,1680.8×
Tennessee69,9031.29×
Georgia68,7490.83×
Michigan65,3120.92×
Arizona61,7981.12×
Colorado53,0051.24×
Virginia51,9120.79×
Indiana51,1881.04×
Washington49,7920.92×
Missouri49,6501.14×
New Jersey45,6620.66×
Kentucky44,6891.32×
Wisconsin44,4871.09×
South Carolina39,9470.98×
Alabama39,9301.06×
Minnesota37,5570.97×
Massachusetts37,3630.7×
Oklahoma34,6611.15×
Louisiana33,6390.97×
Oregon29,6430.96×
Maryland28,8640.62×
Utah27,1941.12×
Arkansas26,2841.18×
Kansas24,4471.15×
Iowa24,1791.09×
Nevada21,7880.83×
Connecticut21,3230.79×
Mississippi20,9890.94×
Idaho20,0401.48×
Montana15,9772.13×
New Mexico15,7111.16×
Nebraska14,3511.06×
West Virginia14,1611.13×
New Hampshire10,2800.97×
Maine9,6090.99×
Hawaii8,1080.7×
South Dakota7,0521.13×
Wyoming6,6091.65×
North Dakota6,4611.16×
Rhode Island6,2570.73×
Delaware5,1480.69×
Alaska5,0450.87×
Vermont3,7230.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Luke Grimes audience
BrandAffinityCategory
Whataburger1.91×Food & Beverages
Racing1.55×Cars & Mobility
Panama1.52×Travel & Leisure
Mortgage insurance1.81×Business & Career
IS (Infinite Stratos)1.52×Literature
JTV (Indonesia)1.78×
Jack White1.54×Movies & TV
Temple Grandin2.34×Literature
Tuscany2.08×Travel & Leisure
Ironmongery2.79×Home & Garden
Picnic1.87×Kids & Family
Gary Clark, Jr.3.58×Music & Radio
Buenavista (Madrid)2.36×Travel & Leisure
Eindhoven1.61×Travel & Leisure
Temple Grandin1.79×Literature
Bushmills Irish Whiskey6.14×Food & Beverages
Lebanese cuisine1.65×Food & Beverages
The Professor (Gilligan's Island)3×
Mike Conley, Jr.1.66×Sports
Judge Dredd (film)2.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luke Grimes audience
TraitClusterScore
ExtroversionTHRILL1.62
Career OrientationPOWER1.55
Community OrientationOPEN1.49
TraditionCONSERVATISM1.35
Convenience OrientationPREMIUM1.26
IndividualismJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Luke Grimes
CountryShare
United States40.3%
United Kingdom10.1%
Germany9.5%

See Luke Grimes audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Luke Grimes have in United States?

Luke Grimes has an estimated audience of 2,702,700 people in United States, concentrated in California and Texas.

What is the gender split and age of Luke Grimes fans?

50.2% of Luke Grimes fans are female, 49.8% are male, with an average age of 37.4 years.

Which brands do Luke Grimes fans like most?

Luke Grimes fans show strongest brand affinity for Whataburger (1.91×), Racing (1.55×), and Panama (1.52×) over the country average.

Where do Luke Grimes fans live in United States?

Luke Grimes fans in United States are most concentrated in California (reach 234,261), Texas (reach 230,503), and Florida (reach 141,155). These three regions account for the largest share of the active audience.

What other brands do Luke Grimes fans also like?

Beyond Luke Grimes itself, the audience over-indexes on Racing (1.55×), Panama (1.52×), Mortgage insurance (1.81×), and IS (Infinite Stratos) (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Luke Grimes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.