Madame Noire Audience in United States

Madame Noire logo

Madame Noire has an estimated audience of 1,311,591 people in United States. 82.2% are female, 17.8% are male, average age 38.9. Top regions: New York, Georgia, California. Top brand affinities: Historic site, Pro-Ject, Litter box, Goop, Whataburger.

The average Madame Noire fan in United States is 38.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Georgia, California. Top brand affinities include Historic site, Pro-Ject, Litter box, with strongest over-indexing on Historic site (6.1× the country average). Demographically, the Madame Noire audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Madame Noire fans

Demographic split for Madame Noire audience in United States
MetricValue
Female82.2%
Male17.8%
Average age38.9
Estimated audience size1,311,591

Audience persona

The typical Madame Noire fan in United States is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Madame Noire in United States
RegionReachAffinity
New York136,6551.86×
Georgia135,2493.35×
California126,3260.88×
Texas104,3100.93×
North Carolina90,8082.3×
Florida89,7431.01×
Maryland75,1073.33×
Louisiana57,2183.38×
Virginia53,9921.69×
New Jersey49,0691.47×
Pennsylvania48,2591.09×
Illinois43,5841×
Ohio37,7230.93×
South Carolina35,9541.82×
Alabama35,9131.96×
Michigan34,2671×
Tennessee28,1071.07×
Missouri22,8811.08×
Massachusetts21,1400.82×
Mississippi20,1601.87×
Nevada17,4601.38×
Washington, District of Columbia13,7223.48×
Washington12,9780.49×
Arkansas12,4541.15×
Kentucky12,4430.76×
Wisconsin11,2990.57×
Indiana10,9980.46×
Colorado10,5300.51×
Connecticut9,9450.76×
Oklahoma8,5840.59×
Arizona7,3740.28×
Delaware7,3042.02×
Minnesota4,5050.24×
West Virginia3,3070.54×
Oregon2,6120.17×
Kansas2,4430.24×
Rhode Island1,9290.46×
Hawaii1,4580.26×
Iowa1,4500.13×
Utah1,3850.12×
Idaho1,3230.2×
Alaska1,3200.47×
Nebraska1,1560.18×
Montana1,1510.32×
New Mexico1,1500.17×
South Dakota1,1360.37×
North Dakota1,1060.41×
New Hampshire1,0900.21×
Wyoming1,0700.55×
Maine1,0520.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Madame Noire audience
BrandAffinityCategory
Historic site6.1×Arts & Culture
Pro-Ject5.74×Music & Radio
Litter box2.38×Pets & Animals
Goop5.23×Internet & Social Media
Whataburger1.67×Food & Beverages
Vocal harmony4.13×Music & Radio
Governor of Michigan6.28×Politics & Society
Fairy godmother6.16×Literature
Harlow8.99×Travel & Leisure
Guitarist (magazine)8.72×Music & Radio
Grinch2.98×Movies & TV
Hibachi4.86×Food & Beverages
TV Fanatic6.38×Movies & TV
Mathcore4.59×Music & Radio
headspace5.08×Health
Wok3.54×Food & Beverages
St. Ives7.5×Travel & Leisure
Grace Slick4.38×Music & Radio
Google Home3.23×Technology & Electronics
Hipster4.54×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Madame Noire audience
TraitClusterScore
IndulgenceJOY1.52
Urban LifestyleOPEN1.3
Family OrientationCONSERVATISM1.19
Luxury OrientationPREMIUM1.19
Healthy LifestyleBALANCE1.15
LGBTQ+ IdentityOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Madame Noire
CountryShare
United States95.6%
Canada1.4%
United Kingdom1.1%

See Madame Noire audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Madame Noire have in United States?

Madame Noire has an estimated audience of 1,311,591 people in United States, concentrated in New York and Georgia.

What is the gender split and age of Madame Noire fans?

82.2% of Madame Noire fans are female, 17.8% are male, with an average age of 38.9 years.

Which brands do Madame Noire fans like most?

Madame Noire fans show strongest brand affinity for Historic site (6.1×), Pro-Ject (5.74×), and Litter box (2.38×) over the country average.

Where do Madame Noire fans live in United States?

Madame Noire fans in United States are most concentrated in New York (reach 136,655), Georgia (reach 135,249), and California (reach 126,326). These three regions account for the largest share of the active audience.

What other brands do Madame Noire fans also like?

Beyond Madame Noire itself, the audience over-indexes on Pro-Ject (5.74×), Litter box (2.38×), Goop (5.23×), and Whataburger (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Madame Noire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.