Made to measure Audience in United States

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Made to measure has an estimated audience of 998,359 people in United States. 71.5% are female, 28.5% are male, average age 38.2. Top regions: Illinois, California, New York. Top brand affinities: Suitsupply, paul smith, Bespoke tailoring, Crockett & Jones, Charles Tyrwhitt.

The average Made to measure fan in United States is 38.2 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, California, New York. Top brand affinities include Suitsupply, paul smith, Bespoke tailoring, with strongest over-indexing on Suitsupply (38.4× the country average). Demographically, the Made to measure audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Individualism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Made to measure fans

Demographic split for Made to measure audience in United States
MetricValue
Female71.5%
Male28.5%
Average age38.2
Estimated audience size998,359

Audience persona

The typical Made to measure fan in United States is more female, around 38.2 years old, with strong Individualism tendencies and a notable affinity for Suitsupply.

Top regions in United States

Top regions ranked by reach for Made to measure in United States
RegionReachAffinity
Illinois77,5122.33×
California71,0070.65×
New York58,8631.06×
Texas35,0270.41×
Florida28,4540.42×
Georgia19,9390.65×
Indiana17,8590.98×
Massachusetts15,6250.79×
Michigan15,1640.58×
Pennsylvania14,8750.44×
New Jersey14,1780.56×
Ohio13,4920.44×
Virginia12,6970.52×
Washington12,6480.63×
North Carolina10,9250.36×
Connecticut9,4250.94×
Colorado8,9030.57×
Tennessee8,7450.44×
Maryland8,2910.48×
Wisconsin8,1880.55×
Mississippi7,3940.9×
South Carolina7,2350.48×
Oregon7,2320.63×
Louisiana7,1220.55×
Oklahoma6,9590.63×
Kentucky6,8490.55×
Arkansas6,5690.8×
Minnesota6,5460.46×
Missouri6,3720.4×
Iowa6,2450.76×
Alabama6,1200.44×
West Virginia6,1041.31×
Alaska6,0912.85×
Utah5,9900.67×
Arizona5,8100.29×
Kansas5,6380.72×
Idaho5,6371.13×
Nebraska5,4181.08×
Hawaii5,3851.25×
Montana5,3101.92×
Nevada5,2900.55×
South Dakota5,2412.27×
North Dakota5,1032.49×
New Hampshire5,0301.28×
Wyoming4,9383.34×
New Mexico4,8990.98×
Rhode Island4,8571.53×
Maine4,8541.36×
Vermont4,7772.73×
Delaware4,3491.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Made to measure audience
BrandAffinityCategory
Suitsupply38.4×Fashion & Accessoires
paul smith22.58×Fashion & Accessoires
Bespoke tailoring8.43×Fashion & Accessoires
Crockett & Jones50.91×Fashion & Accessoires
Charles Tyrwhitt18.15×Fashion & Accessoires
Food and drink1.67×Food & Beverages
Online shopping1.75×Shopping
Beauty1.75×Beauty & Wellness
Menswear13.3×Fashion & Accessoires
Lehenga16.73×Fashion & Accessoires
Business1.66×Business & Career
Savile Row42.11×Fashion & Accessoires
Movies1.51×Movies & TV
Men's Wearhouse5.94×Fashion & Accessoires
Macy's2.33×Shopping
Euphoria1.53×Movies & TV
Suit (clothing)3.84×Fashion & Accessoires
Dress shirt3.59×Fashion & Accessoires
Harry Rosen Inc.56.8×Fashion & Accessoires
Shalwar kameez7.82×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Made to measure audience
TraitClusterScore
IndividualismJOY3.28
Luxury OrientationPREMIUM2.84
Design AffinityPREMIUM2.64
SustainabilityBALANCE1.77
Quality AwarenessPREMIUM1.73
Early Adopter MentalityPOWER1.47

Worldwide distribution

Worldwide audience distribution share by country for Made to measure
CountryShare
United Kingdom21.3%
United States13.6%
France9.0%

See Made to measure audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Made to measure have in United States?

Made to measure has an estimated audience of 998,359 people in United States, concentrated in Illinois and California.

What is the gender split and age of Made to measure fans?

71.5% of Made to measure fans are female, 28.5% are male, with an average age of 38.2 years.

Which brands do Made to measure fans like most?

Made to measure fans show strongest brand affinity for Suitsupply (38.4×), paul smith (22.58×), and Bespoke tailoring (8.43×) over the country average.

Where do Made to measure fans live in United States?

Made to measure fans in United States are most concentrated in Illinois (reach 77,512), California (reach 71,007), and New York (reach 58,863). These three regions account for the largest share of the active audience.

What other brands do Made to measure fans also like?

Beyond Made to measure itself, the audience over-indexes on paul smith (22.58×), Bespoke tailoring (8.43×), Crockett & Jones (50.91×), and Charles Tyrwhitt (18.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Made to measure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.