Mario Batali Audience in United States

Mario Batali has an estimated audience of 375,725 people in United States. 66.3% are female, 33.7% are male, average age 41.2. Top regions: California, New York, Texas. Top brand affinities: Google Maps, Capital One, Indeed.com, Circle K, The UPS Store.

The average Mario Batali fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (7.99× the country average). Demographically, the Mario Batali audience skews more female with an average age of 41.2, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Person · Subtype: Chef

Demographics of Mario Batali fans

Demographic split for Mario Batali audience in United States
MetricValue
Female66.3%
Male33.7%
Average age41.2
Estimated audience size375,725

Audience persona

The typical Mario Batali fan in United States is more female, around 41.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Mario Batali in United States
RegionReachAffinity
California45,4721.1×
New York36,2271.73×
Texas25,2810.78×
Florida22,4230.88×
Pennsylvania14,8801.18×
Illinois14,7301.18×
Michigan13,9761.42×
New Jersey13,0791.37×
Ohio11,5171×
Washington11,1171.47×
North Carolina11,0140.97×
Massachusetts10,7181.45×
Georgia9,5960.83×
Virginia8,7000.95×
Colorado7,0231.19×
Arizona6,5460.85×
Connecticut6,2691.66×
Tennessee6,1860.82×
Indiana5,9620.87×
Maryland5,8710.91×
Minnesota5,7621.07×
Missouri5,7520.95×
Wisconsin5,7331.01×
Oregon5,7171.33×
South Carolina4,6860.83×
Nevada4,5341.25×
Kentucky3,6420.77×
Louisiana3,4360.71×
Alabama3,1980.61×
Oklahoma3,1160.75×
Utah3,0450.91×
Iowa2,3840.77×
Kansas2,3770.8×
Arkansas2,1590.7×
New Hampshire1,9811.34×
Maine1,7011.26×
Hawaii1,6311.01×
Idaho1,6180.86×
New Mexico1,5520.82×
Mississippi1,5510.5×
Nebraska1,5500.82×
Washington, District of Columbia1,5421.37×
Rhode Island1,5291.28×
West Virginia1,1600.66×
Montana1,0931.05×
Delaware9470.91×
Vermont8791.33×
Alaska5910.74×
South Dakota5400.62×
North Dakota4850.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mario Batali audience
BrandAffinityCategory
Google Maps7.99×Internet & Social Media
Capital One7.59×Business & Career
Indeed.com6.78×Business & Career
Circle K9.4×Shopping
The UPS Store5.9×Shopping
Enterprise Rent-A-Car7.72×Cars & Mobility
Autism Awareness10.9×Health
CarGurus6.52×Cars & Mobility
Diabetes mellitus awareness7.32×Health
Google News6.08×News
Beetlejuice4.75×Movies & TV
Khan Academy8.11×Business & Career
Dollar Tree3.91×Shopping
AccuWeather6.15×Home & Garden
Ruby Tuesday (restaurant)14.87×Food & Beverages
DeviantArt6.4×Internet & Social Media
Kendra Scott9.22×Fashion & Accessoires
Hair Extensions5.15×Beauty & Wellness
Aaron Rodgers5.52×Sports
ICloud8.01×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mario Batali audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.73
Luxury OrientationPREMIUM1.56
IndulgenceJOY1.46
Design AffinityPREMIUM1.33
Urban LifestyleOPEN1.29
Quality AwarenessPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Mario Batali
CountryShare
United States66.4%
Canada8.6%
United Kingdom5.5%

See Mario Batali audiences in other countries

More Chef audiences in United States

Frequently asked questions

How many fans does Mario Batali have in United States?

Mario Batali has an estimated audience of 375,725 people in United States, concentrated in California and New York.

What is the gender split and age of Mario Batali fans?

66.3% of Mario Batali fans are female, 33.7% are male, with an average age of 41.2 years.

Which brands do Mario Batali fans like most?

Mario Batali fans show strongest brand affinity for Google Maps (7.99×), Capital One (7.59×), and Indeed.com (6.78×) over the country average.

Where do Mario Batali fans live in United States?

Mario Batali fans in United States are most concentrated in California (reach 45,472), New York (reach 36,227), and Texas (reach 25,281). These three regions account for the largest share of the active audience.

What other brands do Mario Batali fans also like?

Beyond Mario Batali itself, the audience over-indexes on Capital One (7.59×), Indeed.com (6.78×), Circle K (9.4×), and The UPS Store (5.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mario Batali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.