Rascasse Audience Intelligence

Mario Batali Audience in United States

A data profile of the people who buy, follow and care about Mario Batali in United States — modelled from more than twelve digital signal sources. Mario Batali has an estimated audience of 335,630 people in United States.

#24among Chef in United States#11383among Person in United States#2373in Food & Beverages

The average Mario Batali fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include The UPS Store, Italian cuisine, Outback Steakhouse, with strongest over-indexing on The UPS Store (4.36× the country average).

Demographically, the Mario Batali audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mario Batali fan in United States is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for The UPS Store.

Category: Food & Beverages · Type: Person · Subtype: Chef

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mario Batali profile in United States.

Audience size
336K
in United States
Gender
66.3%♀
33.7% male
Age
41.2
average years
Country rank
#45621
Person in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mario Batali fans

66.3% are female, 33.7% are male, average age 41.2.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Mario Batali audience in United States
MetricValue
Female66.3%
Male33.7%
Average age41.2
Estimated audience size335,630
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Mario Batali audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3920%
40-4928%
50+21%
Fig. 04

Worldwide distribution

63.8%

of the worldwide Mario Batali audience comes from United States.

Worldwide audience distribution share by country for Mario Batali
CountryShare
United States63.8%
Canada9.4%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mario Batali audience in United States is strongest.

Fig. 05

Top regions by affinity

Mario Batali fans by region: top regions in United States
#RegionReachAffinity×
01New York~30K1.61×
02Connecticut~6K1.61×
03New Jersey~10K1.42×
04Washington~10K1.41×
05Michigan~10K1.39×
06Massachusetts~10K1.39×
07New Hampshire~2K1.27×
08Rhode Island~2K1.27×
09Oregon~5K1.25×
10Washington, District of Columbia~1K1.25×
11Maine~2K1.24×
12Vermont<1K1.24×
13Nevada~4K1.19×
14Pennsylvania~10K1.16×
15Illinois~10K1.14×
16Colorado~7K1.11×
17Delaware~1K1.05×
18Minnesota~6K1.03×
19Montana~1K1.03×
20California~40K1.01×
21Ohio~10K1.00×
22Wisconsin~6K1.00×
23Hawaii~2K0.97×
24North Carolina~10K0.95×
25Virginia~9K0.94×
26Missouri~6K0.92×
27Maryland~6K0.91×
28Idaho~2K0.91×
29Nebraska~2K0.90×
30Alaska<1K0.90×
31Florida~20K0.87×
32Arizona~7K0.87×
33Kansas~3K0.87×
34North Dakota<1K0.87×
35Tennessee~6K0.86×
36Indiana~6K0.86×
37Utah~3K0.86×
38New Mexico~2K0.86×
39South Carolina~5K0.85×
40Kentucky~4K0.84×
41Iowa~3K0.84×
42South Dakota<1K0.83×
43West Virginia~1K0.82×
44Georgia~9K0.81×
45Oklahoma~3K0.79×
46Louisiana~4K0.77×
47Arkansas~2K0.77×
48Texas~20K0.74×
49Alabama~4K0.70×
50Mississippi~2K0.69×
Fig. 06

Affinity by region

Affinity by region — Mario Batali, United States
0.69×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mario Batali audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mario Batali audience
#·InterestCategoryAffinity×
01food pornInternet & Social Media12.57×
02Ruby Tuesday (restaurant)Food & Beverages7.71×
03Outback SteakhouseFood & Beverages4.39×
04The UPS StoreShopping4.36×
05Unique GiftsShopping4.13×
06Microwave ovenHome & Garden3.49×
07Italian cuisineFood & Beverages3.38×
08Breakfast televisionMovies & TV3.35×
09CupcakeFood & Beverages3.22×
10RadioTechnology & Electronics2.58×
11ActivismPolitics & Society2.46×
12CoffeehousesFood & Beverages2.37×
13BakeryFood & Beverages2.29×
14Dollar TreeShopping2.23×
15Pizza HutFood & Beverages2.11×
16United States Postal ServiceBusiness & Career1.99×
17Wendy'sFood & Beverages1.89×
18Texas RoadhouseFood & Beverages1.80×
19RecipesFood & Beverages1.63×
20CNNMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mario Batali audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mario Batali audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.78×
SpiritualityBALANCE1.67×
Family OrientationCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mario Batali audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.93×
IndividualismJOY0.95×
Social Media UsageJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mario Batali have in United States?

Mario Batali has an estimated audience of 335,630 people in United States, concentrated in California and New York.

02

What is the gender split and age of Mario Batali fans?

66.3% of Mario Batali fans are female, 33.7% are male, with an average age of 41.2 years.

03

Which brands do Mario Batali fans like most?

Mario Batali fans show strongest brand affinity for The UPS Store (4.36×), Italian cuisine (3.38×), and Outback Steakhouse (4.39×) over the country average.

04

Where do Mario Batali fans live in United States?

Mario Batali fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Mario Batali fans also like?

Beyond Mario Batali itself, the audience over-indexes on Italian cuisine (3.38×), Outback Steakhouse (4.39×), Coffeehouses (2.37×), and Radio (2.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mario Batali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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