Mark Cuban Audience in United States

Mark Cuban logo

Mark Cuban has an estimated audience of 2,265,554 people in United States. 39.6% are female, 60.4% are male, average age 34.6. Top regions: California, Texas, Florida. Top brand affinities: Mark Cuban, Mark Zuckerberg, Peter Thiel, Lori Greiner, Jeff Bezos.

The average Mark Cuban fan in United States is 34.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mark Cuban, Mark Zuckerberg, Peter Thiel, with strongest over-indexing on Mark Cuban (44.44× the country average). Demographically, the Mark Cuban audience skews more male with an average age of 34.6, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Mark Cuban fans

Demographic split for Mark Cuban audience in United States
MetricValue
Female39.6%
Male60.4%
Average age34.6
Estimated audience size2,265,554

Audience persona

The typical Mark Cuban fan in United States is more male, around 34.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mark Cuban.

Top regions in United States

Top regions ranked by reach for Mark Cuban in United States
RegionReachAffinity
California303,3021.22×
Texas252,2341.3×
Florida176,1001.15×
New York157,1521.24×
Pennsylvania93,2261.22×
Illinois88,9201.18×
Ohio73,0511.05×
New Jersey70,7641.23×
Georgia70,2721.01×
North Carolina68,6771.01×
Michigan62,0811.05×
Massachusetts59,1641.33×
Virginia56,8531.03×
Washington52,0261.14×
Arizona49,7501.08×
Tennessee46,4911.02×
Indiana46,0501.11×
Maryland43,3551.11×
Minnesota37,9241.17×
Wisconsin36,8531.08×
Colorado36,5381.02×
Missouri35,5040.97×
South Carolina30,1380.88×
Oregon27,1471.05×
Louisiana26,5610.91×
Connecticut26,1261.15×
Alabama26,0870.82×
Kentucky25,2080.89×
Oklahoma24,9320.99×
Nevada21,5950.99×
Utah18,4980.91×
Iowa17,8790.96×
Kansas16,6810.93×
Arkansas16,3690.88×
Mississippi13,8940.74×
Idaho10,3290.91×
Nebraska9,5370.84×
New Mexico9,4870.83×
New Hampshire9,3871.05×
West Virginia8,5570.81×
Washington, District of Columbia8,3591.23×
Hawaii8,2450.85×
Maine7,9260.98×
Rhode Island7,2261×
Delaware5,8570.94×
Montana5,3440.85×
South Dakota4,3020.82×
North Dakota3,7120.8×
Vermont3,5360.89×
Alaska3,1720.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mark Cuban audience
BrandAffinityCategory
Mark Cuban44.44×Business & Career
Mark Zuckerberg18.66×Business & Career
Peter Thiel14.27×Business & Career
Lori Greiner31.59×Business & Career
Jeff Bezos9.8×Business & Career
Virgin Atlantic18.59×Travel & Leisure
Barbara Corcoran26.29×Business & Career
Larry Ellison10.81×Business & Career
Bill Gates8.44×Business & Career
Daymond John24.9×Movies & TV
Luka Dončić5.85×Sports
Pete Carroll9.7×Sports
Nathan Fillion6.58×Movies & TV
Bank of America1.79×Business & Career
Indeed.com1.83×Business & Career
Warren Buffett6.12×Business & Career
LinkedIn1.62×Internet & Social Media
Shark Tank5.1×Movies & TV
Anne Burrell3.63×Food & Beverages
Virgin Mobile15.62×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mark Cuban audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.29
Social Media UsageJOY1.07
Early Adopter MentalityPOWER1.05
Family OrientationCONSERVATISM1.04
ExtroversionTHRILL1
Risk AppetiteTHRILL0.95

Worldwide distribution

Worldwide audience distribution share by country for Mark Cuban
CountryShare
United States62.7%
Canada6.9%
India4.7%

See Mark Cuban audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Mark Cuban have in United States?

Mark Cuban has an estimated audience of 2,265,554 people in United States, concentrated in California and Texas.

What is the gender split and age of Mark Cuban fans?

39.6% of Mark Cuban fans are female, 60.4% are male, with an average age of 34.6 years.

Which brands do Mark Cuban fans like most?

Mark Cuban fans show strongest brand affinity for Mark Cuban (44.44×), Mark Zuckerberg (18.66×), and Peter Thiel (14.27×) over the country average.

Where do Mark Cuban fans live in United States?

Mark Cuban fans in United States are most concentrated in California (reach 303,302), Texas (reach 252,234), and Florida (reach 176,100). These three regions account for the largest share of the active audience.

What other brands do Mark Cuban fans also like?

Beyond Mark Cuban itself, the audience over-indexes on Mark Zuckerberg (18.66×), Peter Thiel (14.27×), Lori Greiner (31.59×), and Jeff Bezos (9.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mark Cuban. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.