Rascasse Audience Intelligence

Mark Cuban Audience in United States

A data profile of the people who buy, follow and care about Mark Cuban in United States — modelled from more than twelve digital signal sources. Mark Cuban has an estimated audience of 2,243,064 people in United States.

#141among Basketball in United States#2278among Person in United States#1164in Sports

The average Mark Cuban fan in United States is 32.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mark Cuban, Mark Zuckerberg, Peter Thiel, with strongest over-indexing on Mark Cuban (44.44× the country average).

Demographically, the Mark Cuban audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mark Cuban fan in United States is more male, around 32.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Mark Cuban.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mark Cuban profile in United States.

Audience size
2.2M
in United States
Gender
40.4%♀
59.6% male
Age
32.8
average years
Country rank
#12983
Person in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mark Cuban fans

40.4% are female, 59.6% are male, average age 32.8.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Mark Cuban audience in United States
MetricValue
Female40.4%
Male59.6%
Average age32.8
Estimated audience size2,243,064
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Mark Cuban audience in United States
Age bracketShare%
16-1939%
20-2920%
30-3916%
40-4913%
50+12%
Fig. 04

Worldwide distribution

63.7%

of the worldwide Mark Cuban audience comes from United States.

Worldwide audience distribution share by country for Mark Cuban
CountryShare
United States63.7%
Canada6.8%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mark Cuban audience in United States is strongest.

Fig. 05

Top regions by affinity

Mark Cuban fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~80K1.95×
02Texas~300K1.34×
03Massachusetts~60K1.29×
04Washington, District of Columbia~8K1.26×
05Pennsylvania~90K1.25×
06New Jersey~70K1.19×
07New York~100K1.18×
08California~300K1.16×
09Minnesota~40K1.15×
10Connecticut~30K1.15×
11Illinois~80K1.14×
12Florida~200K1.13×
13Washington~50K1.11×
14Maryland~40K1.11×
15Ohio~70K1.09×
16New Hampshire~9K1.08×
17Wisconsin~40K1.07×
18Arizona~50K1.06×
19Nebraska~10K1.06×
20Oregon~30K1.04×
21Rhode Island~7K1.04×
22Michigan~60K1.03×
23Georgia~70K1.01×
24Tennessee~40K1.01×
25Oklahoma~20K1.01×
26Virginia~50K1.00×
27Colorado~30K1.00×
28Maine~8K1.00×
29North Carolina~70K0.99×
30Kentucky~30K0.99×
31Nevada~20K0.99×
32Missouri~30K0.98×
33Iowa~20K0.97×
34Delaware~6K0.97×
35Kansas~20K0.96×
36Utah~20K0.95×
37Vermont~4K0.95×
38South Carolina~30K0.94×
39Louisiana~30K0.94×
40Idaho~10K0.94×
41South Dakota~5K0.94×
42Alabama~30K0.91×
43Arkansas~20K0.90×
44Montana~5K0.90×
45North Dakota~4K0.88×
46New Mexico~10K0.87×
47West Virginia~9K0.87×
48Hawaii~8K0.87×
49Mississippi~10K0.83×
50Alaska~4K0.77×
Fig. 06

Affinity by region

Affinity by region — Mark Cuban, United States
0.77×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mark Cuban audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mark Cuban audience
#·InterestCategoryAffinity×
01Mark CubanBusiness & Career44.44×
02Lori GreinerBusiness & Career31.59×
03Barbara CorcoranBusiness & Career26.29×
04Daymond JohnMovies & TV24.90×
05Mark ZuckerbergBusiness & Career18.66×
06Virgin AtlanticTravel & Leisure18.59×
07Virgin MobileTechnology & Electronics15.62×
08Peter ThielBusiness & Career14.27×
09Steve NashSports12.67×
10Larry EllisonBusiness & Career10.81×
11Jeff BezosBusiness & Career9.80×
12Pete CarrollSports9.70×
13Bill GatesBusiness & Career8.44×
14Nathan FillionMovies & TV6.58×
15Warren BuffettBusiness & Career6.12×
16Luka DončićSports5.85×
17Shark TankMovies & TV5.10×
18Indeed.comBusiness & Career1.83×
19Bank of AmericaBusiness & Career1.79×
20Capital OneBusiness & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mark Cuban audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mark Cuban audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.19×
Career OrientationPOWER1.18×
Early Adopter MentalityPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mark Cuban audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
MindfulnessBALANCE0.86×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mark Cuban have in United States?

Mark Cuban has an estimated audience of 2,243,064 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mark Cuban fans?

40.4% of Mark Cuban fans are female, 59.6% are male, with an average age of 32.8 years.

03

Which brands do Mark Cuban fans like most?

Mark Cuban fans show strongest brand affinity for Mark Cuban (44.44×), Mark Zuckerberg (18.66×), and Peter Thiel (14.27×) over the country average.

04

Where do Mark Cuban fans live in United States?

Mark Cuban fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mark Cuban fans also like?

Beyond Mark Cuban itself, the audience over-indexes on Mark Zuckerberg (18.66×), Peter Thiel (14.27×), Lori Greiner (31.59×), and Virgin Atlantic (18.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mark Cuban. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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