Mars Audience in United States

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Mars has an estimated audience of 3,087,449 people in United States. 40.4% are female, 59.6% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Urban Outfitters, Israel, Kendra Scott, Lulu 黃路梓茵.

The average Mars fan in United States is 38.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Urban Outfitters, Israel, with strongest over-indexing on Combat sport (2.05× the country average). Demographically, the Mars audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Mars fans

Demographic split for Mars audience in United States
MetricValue
Female40.4%
Male59.6%
Average age38.4
Estimated audience size3,087,449

Audience persona

The typical Mars fan in United States is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Mars in United States
RegionReachAffinity
California389,3001.15×
Texas327,3731.23×
Florida220,7721.06×
New York176,9821.03×
Pennsylvania120,4291.16×
Illinois113,9881.11×
Georgia108,1921.14×
Ohio95,5341×
North Carolina94,9321.02×
Arizona84,0901.33×
Virginia82,6381.1×
New Jersey79,6291.01×
Michigan79,1670.98×
Washington73,5341.19×
Tennessee70,1291.13×
Massachusetts62,2251.02×
Indiana56,5261×
Missouri54,8131.1×
Alabama52,6161.22×
Maryland51,3270.97×
South Carolina44,5310.96×
Colorado44,1790.91×
Minnesota43,8030.99×
Wisconsin41,7750.9×
Louisiana37,4050.94×
Oregon37,1521.05×
Kentucky36,9310.95×
Oklahoma33,5230.98×
Connecticut31,2881.01×
Arkansas29,5931.16×
Nevada29,5390.99×
Utah28,3201.02×
Mississippi26,6531.05×
Kansas25,7311.06×
Iowa22,2420.87×
West Virginia15,1171.05×
New Mexico14,8420.96×
Nebraska14,2330.92×
Idaho13,8810.9×
Hawaii11,5990.87×
New Hampshire10,7050.88×
Maine9,6710.87×
Montana8,7911.03×
Rhode Island8,0710.82×
Washington, District of Columbia7,9360.86×
Alaska6,9721.06×
Delaware6,7570.79×
North Dakota6,7161.06×
South Dakota5,5810.78×
Vermont3,8530.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mars audience
BrandAffinityCategory
Combat sport2.05×Sports
Urban Outfitters2.27×Shopping
Israel1.88×Travel & Leisure
Kendra Scott2.55×Fashion & Accessoires
Lulu 黃路梓茵2.16×Movies & TV
3D printing2×Technology & Electronics
Chromebook4.41×Technology & Electronics
Historic site3.08×Arts & Culture
Google Photos1.73×Technology & Electronics
Nebraska Cornhuskers football2.29×Sports
Racing1.58×Cars & Mobility
Goop3.17×Internet & Social Media
Jesse Plemons2.01×Movies & TV
Wikia1.96×Internet & Social Media
Vocal harmony2.6×Music & Radio
Grinch2.29×Movies & TV
Home staging2.92×Home & Garden
JDSU1.58×Business & Career
Wok3.31×Food & Beverages
Hypertext2.96×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mars audience
TraitClusterScore
PatriotismCONSERVATISM1.84
Risk AppetiteTHRILL1.54
Early Adopter MentalityPOWER1.39
Need for SecurityCONSERVATISM1.31
IndividualismJOY1.3
Urban LifestyleOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Mars
CountryShare
United States18.2%
Brazil5.7%
Taiwan4.2%

See Mars audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Mars have in United States?

Mars has an estimated audience of 3,087,449 people in United States, concentrated in California and Texas.

What is the gender split and age of Mars fans?

40.4% of Mars fans are female, 59.6% are male, with an average age of 38.4 years.

Which brands do Mars fans like most?

Mars fans show strongest brand affinity for Combat sport (2.05×), Urban Outfitters (2.27×), and Israel (1.88×) over the country average.

Where do Mars fans live in United States?

Mars fans in United States are most concentrated in California (reach 389,300), Texas (reach 327,373), and Florida (reach 220,772). These three regions account for the largest share of the active audience.

What other brands do Mars fans also like?

Beyond Mars itself, the audience over-indexes on Urban Outfitters (2.27×), Israel (1.88×), Kendra Scott (2.55×), and Lulu 黃路梓茵 (2.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.