Rascasse Audience Intelligence

Martha's Vineyard Audience in United States

A data profile of the people who buy, follow and care about Martha's Vineyard in United States — modelled from more than twelve digital signal sources. Martha's Vineyard has an estimated audience of 1,124,878 people in United States.

#22among Island in United States#1919among POI in United States#1635in Travel & Leisure

The average Martha's Vineyard fan in United States is 47.7 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, New York, California.

Top brand affinities include Gothic architecture, Trader Joe's, Nordstrom rack, with strongest over-indexing on Gothic architecture (10.76× the country average).

Demographically, the Martha's Vineyard audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Martha's Vineyard fan in United States is more female, around 47.7 years old, with strong Patriotism tendencies and a notable affinity for Gothic architecture.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Martha's Vineyard profile in United States.

Audience size
1.1M
in United States
Gender
60.9%♀
39.1% male
Age
47.7
average years
Country rank
#21833
POI in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Martha's Vineyard fans

60.9% are female, 39.1% are male, average age 47.7.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Martha's Vineyard audience in United States
MetricValue
Female60.9%
Male39.1%
Average age47.7
Estimated audience size1,124,878
Fig. 03

Age distribution

Ø 47.7
average years
Age distribution of the Martha's Vineyard audience in United States
Age bracketShare%
16-195%
20-2910%
30-3917%
40-4927%
50+41%
Fig. 04

Worldwide distribution

73.7%

of the worldwide Martha's Vineyard audience comes from United States.

Worldwide audience distribution share by country for Martha's Vineyard
CountryShare
United States73.7%
Spain5.0%
Netherlands2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Martha's Vineyard audience in United States is strongest.

Fig. 05

Top regions by affinity

Martha's Vineyard fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K5.58×
02Rhode Island~10K3.95×
03Connecticut~30K2.54×
04New Hampshire~8K1.86×
05Washington, District of Columbia~5K1.59×
06Vermont~3K1.47×
07Maine~6K1.46×
08New Jersey~40K1.42×
09New York~90K1.41×
10Maryland~30K1.33×
11Missouri~20K1.12×
12Delaware~3K1.11×
13Virginia~30K1.04×
14Pennsylvania~40K1.03×
15Georgia~40K1.02×
16Louisiana~10K0.90×
17Michigan~30K0.89×
18North Carolina~30K0.87×
19South Carolina~10K0.87×
20Tennessee~20K0.81×
21Alabama~10K0.80×
22Illinois~30K0.78×
23Kentucky~10K0.77×
24Florida~60K0.76×
25Mississippi~7K0.75×
26Ohio~20K0.72×
27Indiana~10K0.69×
28Alaska~2K0.69×
29Arkansas~6K0.68×
30Texas~60K0.66×
31Wisconsin~10K0.66×
32Colorado~10K0.65×
33California~80K0.64×
34West Virginia~3K0.64×
35Washington~10K0.62×
36Utah~6K0.62×
37Montana~2K0.62×
38North Dakota~1K0.62×
39Minnesota~10K0.61×
40Kansas~5K0.61×
41Hawaii~3K0.61×
42South Dakota~2K0.60×
43Oklahoma~7K0.58×
44Iowa~5K0.58×
45Nebraska~3K0.58×
46Idaho~3K0.57×
47Arizona~10K0.53×
48Oregon~7K0.52×
49Nevada~6K0.51×
50New Mexico~3K0.51×
Fig. 06

Affinity by region

Affinity by region — Martha's Vineyard, United States
0.51×1.00×5.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Martha's Vineyard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Martha's Vineyard audience
#·InterestCategoryAffinity×
01Zach LaVineSports13.76×
02Gothic architectureHome & Garden10.76×
03Boston BruinsSports5.21×
04GoodreadsLiterature4.44×
05Book discussion clubLiterature4.27×
06Lands' EndFashion & Accessoires3.55×
07VineyardFood & Beverages3.31×
08Country clubHome & Garden2.96×
09Diaper bagKids & Family2.61×
10BestsellerLiterature2.54×
11Diane KeatonMovies & TV2.42×
12Nordstrom rackFashion & Accessoires2.38×
13Dillard'sFashion & Accessoires2.31×
14Microwave ovenHome & Garden2.30×
15Trader Joe'sShopping2.28×
16Planet FitnessSports1.94×
17J. C. PenneyShopping1.86×
18Hobby LobbyHome & Garden1.78×
19MSNNews1.66×
20AirbnbTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Martha's Vineyard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Martha's Vineyard audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.97×
TravellingTHRILL1.87×
Career OrientationPOWER1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Martha's Vineyard audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Social Media UsageJOY0.82×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Martha's Vineyard have in United States?

Martha's Vineyard has an estimated audience of 1,124,878 people in United States, concentrated in Massachusetts and New York.

02

What is the gender split and age of Martha's Vineyard fans?

60.9% of Martha's Vineyard fans are female, 39.1% are male, with an average age of 47.7 years.

03

Which brands do Martha's Vineyard fans like most?

Martha's Vineyard fans show strongest brand affinity for Gothic architecture (10.76×), Trader Joe's (2.28×), and Nordstrom rack (2.38×) over the country average.

04

Where do Martha's Vineyard fans live in United States?

Martha's Vineyard fans in United States are most concentrated in Massachusetts (reach ~100K), New York (reach ~90K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Martha's Vineyard fans also like?

Beyond Martha's Vineyard itself, the audience over-indexes on Trader Joe's (2.28×), Nordstrom rack (2.38×), Planet Fitness (1.94×), and Vineyard (3.31×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Martha's Vineyard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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