Martha's Vineyard Audience in United States
Martha's Vineyard has an estimated audience of 1,124,878 people in United States. 60.9% are female, 39.1% are male, average age 47.7. Top brand affinities: Alaska, Israel, Home equity, Bank account, Jingoism.
Top brand affinities include Alaska, Israel, Home equity, with strongest over-indexing on Alaska (6.57× the country average). Demographically, the Martha's Vineyard audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Design Affinity, Travelling.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Martha's Vineyard fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 47.7 |
| Estimated audience size | 1,124,878 |
Audience persona
The typical Martha's Vineyard fan in United States is more female, around 47.7 years old, with strong Design Affinity tendencies and a notable affinity for Alaska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 6.57× | Travel & Leisure |
| Israel | 3.2× | Travel & Leisure |
| Home equity | 2.13× | Home & Garden |
| Bank account | 1.97× | Business & Career |
| Jingoism | 1.53× | Politics & Society |
| Nebraska Cornhuskers football | 2.45× | Sports |
| Urban horticulture | 2.38× | Home & Garden |
| Jesse Plemons | 2.27× | Movies & TV |
| Jeep Wagoneer | 3.72× | Cars & Mobility |
| Monogram | 2.05× | Home & Garden |
| Gippy Grewal | 9.55× | Movies & TV |
| JDSU | 1.57× | Business & Career |
| edureka | 17.65× | Business & Career |
| Charlamagne Tha God | 4.35× | Movies & TV |
| JamBase | 5× | Music & Radio |
| Google Analytics | 2.09× | Internet & Social Media |
| Corona (band) | 2.45× | Music & Radio |
| Public speaking | 1.67× | Politics & Society |
| Steampunk | 2.01× | Fashion & Accessoires |
| Women's empowerment | 1.69× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.96 |
| Travelling | THRILL | 1.94 |
| Career Orientation | POWER | 1.64 |
| Indulgence | JOY | 1.61 |
| Quality Awareness | PREMIUM | 1.58 |
| Community Orientation | OPEN | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.2% |
| Spain | 4.8% |
| Netherlands | 2.3% |
See Martha's Vineyard audiences in other countries
More Island audiences in United States
- Hawaii (19,022,488)
- Rhode Island (9,015,961)
- Hawaiian Islands (5,621,037)
- Oahu (5,139,917)
- Sicily (4,920,933)
How to read this data
Audience size is the estimated number of people in United States who actively search for Martha's Vineyard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.