Martha's Vineyard Audience in United States
Martha's Vineyard has an estimated audience of 1,124,878 people in United States. 60.9% are female, 39.1% are male, average age 47.7. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, MSN.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Martha's Vineyard audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Design Affinity, Travelling.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Martha's Vineyard fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 47.7 |
| Estimated audience size | 1,124,878 |
Audience persona
The typical Martha's Vineyard fan in United States is more female, around 47.7 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| MSN | 4.52× | News |
| Income tax | 13.19× | Business & Career |
| Planet Fitness | 3.32× | Sports |
| Diaper bag | 5.18× | Kids & Family |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Gothic architecture | 10.83× | Home & Garden |
| Staples (Canada) | 3.32× | Business & Career |
| Hobby Lobby | 2.41× | Home & Garden |
| Nordstrom rack | 2.56× | Fashion & Accessoires |
| Take-out | 2.59× | Food & Beverages |
| Vineyard | 3.79× | Food & Beverages |
| Stop & Shop | 5.89× | Shopping |
| Boston Bruins | 6.57× | Sports |
| Great Clips | 3.01× | Beauty & Wellness |
| Real property | 2.63× | Home & Garden |
| Golf Channel | 2.86× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.96 |
| Travelling | THRILL | 1.94 |
| Career Orientation | POWER | 1.64 |
| Indulgence | JOY | 1.61 |
| Quality Awareness | PREMIUM | 1.58 |
| Community Orientation | OPEN | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.2% |
| Spain | 4.8% |
| Netherlands | 2.3% |
See Martha's Vineyard audiences in other countries
More Island audiences in United States
- Hawaii (19,022,488)
- Rhode Island (9,015,961)
- Hawaiian Islands (5,621,037)
- Oahu (5,139,917)
- Sicily (4,920,933)
How to read this data
Audience size is the estimated number of people in United States who actively search for Martha's Vineyard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.