Mascot Audience in United States
Mascot has an estimated audience of 1,995,553 people in United States. 62.4% are female, 37.6% are male, average age 39.0. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, Israel, Pillow, Throne of Glass, Jingoism.
The average Mascot fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, Israel, Pillow, with strongest over-indexing on Lulu 黃路梓茵 (2.74× the country average). Demographically, the Mascot audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Mascot fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 39.0 |
| Estimated audience size | 1,995,553 |
Audience persona
The typical Mascot fan in United States is more female, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Lulu 黃路梓茵.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 250,994 | 1.14× |
| Texas | 190,312 | 1.11× |
| New York | 136,026 | 1.22× |
| Florida | 133,128 | 0.99× |
| Missouri | 84,081 | 2.61× |
| Illinois | 70,279 | 1.06× |
| Georgia | 69,770 | 1.13× |
| Pennsylvania | 66,510 | 0.99× |
| Ohio | 62,606 | 1.02× |
| Tennessee | 59,260 | 1.48× |
| North Carolina | 54,729 | 0.91× |
| Virginia | 51,955 | 1.07× |
| New Jersey | 50,392 | 0.99× |
| Arizona | 47,579 | 1.17× |
| Michigan | 46,787 | 0.9× |
| Washington | 43,356 | 1.08× |
| Massachusetts | 42,861 | 1.09× |
| Indiana | 39,164 | 1.07× |
| Maryland | 38,449 | 1.12× |
| Colorado | 29,453 | 0.94× |
| Minnesota | 27,667 | 0.97× |
| South Carolina | 27,485 | 0.92× |
| Alabama | 26,807 | 0.96× |
| Louisiana | 25,971 | 1.01× |
| Wisconsin | 25,084 | 0.84× |
| Kentucky | 23,365 | 0.93× |
| Oregon | 22,620 | 0.99× |
| Oklahoma | 21,160 | 0.95× |
| Connecticut | 19,621 | 0.98× |
| Mississippi | 18,580 | 1.13× |
| Utah | 18,200 | 1.02× |
| Nevada | 17,191 | 0.89× |
| Kansas | 15,476 | 0.98× |
| Iowa | 15,268 | 0.93× |
| Arkansas | 14,796 | 0.9× |
| Hawaii | 12,312 | 1.44× |
| Nebraska | 9,394 | 0.94× |
| West Virginia | 8,188 | 0.88× |
| New Mexico | 8,041 | 0.8× |
| Idaho | 7,657 | 0.77× |
| Washington, District of Columbia | 6,203 | 1.03× |
| New Hampshire | 5,949 | 0.76× |
| Maine | 5,714 | 0.8× |
| Rhode Island | 5,442 | 0.86× |
| Delaware | 4,874 | 0.89× |
| Montana | 3,877 | 0.7× |
| Alaska | 3,861 | 0.9× |
| South Dakota | 3,382 | 0.73× |
| North Dakota | 2,975 | 0.73× |
| Vermont | 2,487 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 2.74× | Movies & TV |
| Israel | 1.64× | Travel & Leisure |
| Pillow | 1.63× | Home & Garden |
| Throne of Glass | 5.27× | Literature |
| Jingoism | 1.52× | Politics & Society |
| 3D printing | 1.7× | Technology & Electronics |
| Goop | 3.58× | Internet & Social Media |
| Historic site | 2.83× | Arts & Culture |
| Nebraska | 1.79× | Travel & Leisure |
| Governor of Michigan | 4.6× | Politics & Society |
| Bank account | 1.53× | Business & Career |
| Hibachi | 4.85× | Food & Beverages |
| Fairy godmother | 4.21× | Literature |
| Home staging | 2.72× | Home & Garden |
| JDSU | 1.57× | Business & Career |
| Wok | 3.28× | Food & Beverages |
| Vocal harmony | 2.14× | Music & Radio |
| Mathcore | 3.71× | Music & Radio |
| Hipster | 4.35× | Politics & Society |
| Sinaloa | 1.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.49 |
| Patriotism | CONSERVATISM | 1.45 |
| Pet Ownership | JOY | 1.41 |
| Convenience Orientation | PREMIUM | 1.34 |
| Extroversion | THRILL | 1.31 |
| Individualism | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.2% |
| United Kingdom | 5.8% |
| Italy | 5.3% |
See Mascot audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Mascot have in United States?
Mascot has an estimated audience of 1,995,553 people in United States, concentrated in California and Texas.
What is the gender split and age of Mascot fans?
62.4% of Mascot fans are female, 37.6% are male, with an average age of 39.0 years.
Which brands do Mascot fans like most?
Mascot fans show strongest brand affinity for Lulu 黃路梓茵 (2.74×), Israel (1.64×), and Pillow (1.63×) over the country average.
Where do Mascot fans live in United States?
Mascot fans in United States are most concentrated in California (reach 250,994), Texas (reach 190,312), and New York (reach 136,026). These three regions account for the largest share of the active audience.
What other brands do Mascot fans also like?
Beyond Mascot itself, the audience over-indexes on Israel (1.64×), Pillow (1.63×), Throne of Glass (5.27×), and Jingoism (1.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mascot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.