Rascasse Audience Intelligence

Masculinity Audience in United States

A data profile of the people who buy, follow and care about Masculinity in United States — modelled from more than twelve digital signal sources. Masculinity has an estimated audience of 4,122,934 people in United States.

#4252among Topic in United States#382in Fashion & Accessoires

The average Masculinity fan in United States is 39.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Psychology Today, Anthropology, Quotation, with strongest over-indexing on Psychology Today (1.91× the country average).

Demographically, the Masculinity audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Masculinity fan in United States is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Psychology Today.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Masculinity profile in United States.

Audience size
4.1M
in United States
Gender
35.3%♀
64.7% male
Age
39.9
average years
Country rank
#7858
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Masculinity fans

35.3% are female, 64.7% are male, average age 39.9.

Fig. 02

Gender split

35.3%
Female
64.7%
Male
Demographic split for Masculinity audience in United States
MetricValue
Female35.3%
Male64.7%
Average age39.9
Estimated audience size4,122,934
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Masculinity audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3921%
40-4922%
50+20%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Masculinity audience comes from United States.

Worldwide audience distribution share by country for Masculinity
CountryShare
United States26.5%
Brazil25.3%
Mexico3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Masculinity audience in United States is strongest.

Fig. 05

Top regions by affinity

Masculinity fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K1.27×
02California~600K1.24×
03Louisiana~70K1.24×
04Alabama~70K1.22×
05Mississippi~40K1.22×
06Maryland~80K1.16×
07Arkansas~40K1.15×
08Alaska~10K1.11×
09North Carolina~100K1.09×
10Missouri~70K1.09×
11Hawaii~20K1.09×
12Washington, District of Columbia~10K1.09×
13New York~200K1.08×
14Oklahoma~50K1.08×
15Texas~400K1.06×
16Arizona~90K1.06×
17Nevada~40K1.06×
18Michigan~100K1.05×
19South Carolina~70K1.05×
20Illinois~100K1.04×
21Virginia~100K1.03×
22Washington~80K1.03×
23Tennessee~80K1.02×
24Oregon~50K1.02×
25Pennsylvania~100K1.01×
26Indiana~80K1.01×
27Kentucky~50K1.00×
28Delaware~10K1.00×
29Minnesota~60K0.99×
30Florida~300K0.98×
31Ohio~100K0.96×
32Kansas~30K0.96×
33New Jersey~100K0.95×
34Rhode Island~10K0.95×
35Connecticut~40K0.94×
36Utah~30K0.94×
37New Mexico~20K0.94×
38West Virginia~20K0.92×
39North Dakota~8K0.91×
40Wisconsin~60K0.90×
41Idaho~20K0.90×
42South Dakota~9K0.90×
43Massachusetts~70K0.89×
44Nebraska~20K0.89×
45Colorado~60K0.88×
46Iowa~30K0.88×
47Montana~10K0.88×
48Maine~10K0.87×
49Vermont~6K0.86×
50New Hampshire~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Masculinity, United States
0.81×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Masculinity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Masculinity audience
#·InterestCategoryAffinity×
01Man On FireMovies & TV5.65×
02New-adult fictionLiterature3.01×
03Tim HortonSports2.69×
04QuotationBusiness & Career2.13×
05Warriors (novel series)Literature2.10×
06Superman (TV series)Movies & TV2.02×
07Wedding ringFashion & Accessoires1.99×
08HumorismLiterature1.92×
09Psychology TodayHealth1.91×
10Chuck NorrisMovies & TV1.75×
11Dick CheneyPolitics & Society1.72×
12Political scienceBusiness & Career1.71×
13Georgie & Mandy's First MarriageMovies & TV1.69×
14CaseyMusic & Radio1.68×
15PapyrusPolitics & Society1.67×
16A Knight of the Seven KingdomsMovies & TV1.65×
17ManKids & Family1.61×
18ModernityArts & Culture1.60×
19AnthropologyBusiness & Career1.54×
20GenderPolitics & Society1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Masculinity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Masculinity audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.35×
SpiritualityBALANCE1.23×
IndividualismJOY1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Masculinity audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.80×
Early Adopter MentalityPOWER0.80×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Masculinity have in United States?

Masculinity has an estimated audience of 4,122,934 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Masculinity fans?

35.3% of Masculinity fans are female, 64.7% are male, with an average age of 39.9 years.

03

Which brands do Masculinity fans like most?

Masculinity fans show strongest brand affinity for Psychology Today (1.91×), Anthropology (1.54×), and Quotation (2.13×) over the country average.

04

Where do Masculinity fans live in United States?

Masculinity fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Masculinity fans also like?

Beyond Masculinity itself, the audience over-indexes on Anthropology (1.54×), Quotation (2.13×), Casey (1.68×), and Gender (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Masculinity audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Masculinity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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