Masculinity Audience in United States

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Masculinity has an estimated audience of 4,122,934 people in United States. 35.3% are female, 64.7% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Warriors (novel series), Anthropology, Quotation, Casey, Gender.

The average Masculinity fan in United States is 39.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Warriors (novel series), Anthropology, Quotation, with strongest over-indexing on Warriors (novel series) (2.1× the country average). Demographically, the Masculinity audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Masculinity fans

Demographic split for Masculinity audience in United States
MetricValue
Female35.3%
Male64.7%
Average age39.9
Estimated audience size4,122,934

Audience persona

The typical Masculinity fan in United States is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Warriors (novel series).

Top regions in United States

Top regions ranked by reach for Masculinity in United States
RegionReachAffinity
California586,6761.29×
Texas388,9221.1×
Florida282,1091.01×
New York266,2011.16×
Georgia171,2681.35×
Illinois143,8521.05×
North Carolina141,2741.14×
Pennsylvania141,0021.02×
Ohio125,0670.98×
Michigan114,1281.06×
Virginia105,9431.05×
New Jersey99,4970.95×
Arizona90,7721.08×
Tennessee87,1581.05×
Washington86,8581.05×
Maryland81,3031.15×
Indiana73,9970.98×
Massachusetts73,6920.91×
Missouri72,8441.1×
Alabama71,3381.24×
Louisiana68,0011.28×
South Carolina67,4761.09×
Minnesota60,6251.03×
Colorado57,0030.88×
Wisconsin55,3840.89×
Kentucky51,3060.99×
Oklahoma50,2091.1×
Oregon49,3071.04×
Nevada43,1231.08×
Mississippi41,5611.22×
Connecticut39,6620.96×
Arkansas39,4341.16×
Utah34,6670.94×
Kansas31,6910.98×
Iowa29,1070.86×
Hawaii19,8791.12×
New Mexico18,6580.9×
Idaho17,1540.83×
Nebraska16,6260.8×
West Virginia16,2410.85×
Washington, District of Columbia13,7871.11×
Maine12,1070.82×
New Hampshire11,6260.72×
Rhode Island11,2260.86×
Delaware10,9210.96×
Alaska9,5221.08×
Montana8,6540.76×
South Dakota7,6700.8×
North Dakota6,7890.8×
Vermont5,0040.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Masculinity audience
BrandAffinityCategory
Warriors (novel series)2.1×Literature
Anthropology1.54×Business & Career
Quotation2.13×Business & Career
Casey1.68×Music & Radio
Gender1.53×Politics & Society
Tim Horton2.69×Sports
Wedding ring1.99×Fashion & Accessoires
Chuck Norris1.75×Movies & TV
Superman (TV series)2.02×Movies & TV
Papyrus1.67×Politics & Society
New-adult fiction3.01×Literature
Humorism1.92×Literature
Georgie & Mandy's First Marriage1.69×Movies & TV
Modernity1.6×Arts & Culture
Political science1.71×Business & Career
Man1.61×Kids & Family
Deer1.55×Pets & Animals
Shooting sport1.5×Sports
A Knight of the Seven Kingdoms1.65×Movies & TV
Drudge Report1.74×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Masculinity audience
TraitClusterScore
PatriotismCONSERVATISM1.63
IndividualismJOY1.55
ExtroversionTHRILL1.44
Early Adopter MentalityPOWER1.2
TraditionCONSERVATISM1.17
Social Media UsageJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Masculinity
CountryShare
United States26.5%
Brazil25.3%
Mexico3.7%

See Masculinity audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Masculinity have in United States?

Masculinity has an estimated audience of 4,122,934 people in United States, concentrated in California and Texas.

What is the gender split and age of Masculinity fans?

35.3% of Masculinity fans are female, 64.7% are male, with an average age of 39.9 years.

Which brands do Masculinity fans like most?

Masculinity fans show strongest brand affinity for Warriors (novel series) (2.1×), Anthropology (1.54×), and Quotation (2.13×) over the country average.

Where do Masculinity fans live in United States?

Masculinity fans in United States are most concentrated in California (reach 586,676), Texas (reach 388,922), and Florida (reach 282,109). These three regions account for the largest share of the active audience.

What other brands do Masculinity fans also like?

Beyond Masculinity itself, the audience over-indexes on Anthropology (1.54×), Quotation (2.13×), Casey (1.68×), and Gender (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Masculinity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.