Rascasse Audience Intelligence

Maurice White Audience in United States

A data profile of the people who buy, follow and care about Maurice White in United States — modelled from more than twelve digital signal sources. Maurice White has an estimated audience of 620,625 people in United States.

#18among Soul in United States#7636among Person in United States#4423in Music & Radio

The average Maurice White fan in United States is 50.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Phil Collins, George Michael, FedEx, with strongest over-indexing on Phil Collins (14.22× the country average).

Demographically, the Maurice White audience skews more male with an average age of 50.0, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maurice White fan in United States is more male, around 50.0 years old, with strong Family Orientation tendencies and a notable affinity for Phil Collins.

Category: Music & Radio · Type: Person · Subtype: Soul

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maurice White profile in United States.

Audience size
621K
in United States
Gender
40.0%♀
60.0% male
Age
50.0
average years
Country rank
#32158
Person in United States
Fig. 01

Search interest · 12-month trend

+452%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maurice White fans

40.0% are female, 60.0% are male, average age 50.0.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Maurice White audience in United States
MetricValue
Female40.0%
Male60.0%
Average age50.0
Estimated audience size620,625
Fig. 03

Age distribution

Ø 50.0
average years
Age distribution of the Maurice White audience in United States
Age bracketShare%
16-192%
20-294%
30-3914%
40-4940%
50+39%
Fig. 04

Worldwide distribution

86.0%

of the worldwide Maurice White audience comes from United States.

Worldwide audience distribution share by country for Maurice White
CountryShare
United States86.0%
Germany2.9%
Italy2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maurice White audience in United States is strongest.

Fig. 05

Top regions by affinity

Maurice White fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~10K2.00×
02Louisiana~8K1.69×
03Georgia~20K1.64×
04Alabama~8K1.57×
05Tennessee~10K1.51×
06South Carolina~7K1.40×
07Mississippi~4K1.39×
08Virginia~10K1.38×
09North Carolina~10K1.35×
10Delaware~1K1.35×
11Hawaii~2K1.31×
12Illinois~10K1.27×
13Nevada~4K1.26×
14Washington, District of Columbia~1K1.26×
15Michigan~10K1.23×
16New Jersey~10K1.20×
17Ohio~10K1.18×
18Connecticut~4K1.17×
19Pennsylvania~10K1.12×
20Rhode Island~1K1.10×
21California~40K1.09×
22Arkansas~3K1.09×
23Missouri~6K1.08×
24New York~20K1.01×
25Indiana~6K1.01×
26Texas~30K0.98×
27Florida~20K0.95×
28Arizona~6K0.91×
29Kentucky~4K0.91×
30Colorado~5K0.88×
31Oklahoma~3K0.87×
32Massachusetts~6K0.85×
33Minnesota~4K0.84×
34Vermont<1K0.84×
35Kansas~2K0.83×
36New Mexico~1K0.82×
37Nebraska~1K0.82×
38Alaska<1K0.82×
39Wisconsin~4K0.80×
40North Dakota<1K0.80×
41Washington~5K0.79×
42South Dakota<1K0.79×
43West Virginia~1K0.78×
44Oregon~3K0.76×
45New Hampshire~1K0.76×
46Montana<1K0.76×
47Maine<1K0.75×
48Idaho~1K0.71×
49Iowa~2K0.68×
50Utah~2K0.60×
Fig. 06

Affinity by region

Affinity by region — Maurice White, United States
0.60×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maurice White audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maurice White audience
#·InterestCategoryAffinity×
01Phil CollinsMusic & Radio14.22×
02George MichaelMusic & Radio14.12×
03Cyndi LauperMusic & Radio8.94×
04Nobel Peace PrizePolitics & Society8.33×
05FedExBusiness & Career3.71×
06Will SmithMovies & TV3.53×
07TV game showsMovies & TV2.93×
08American ExpressBusiness & Career2.92×
09Masters TournamentSports2.81×
10TMZInternet & Social Media2.49×
11Barack ObamaPolitics & Society2.45×
12InnovationBusiness & Career2.36×
13CNNMovies & TV2.35×
14TV talkshowsMovies & TV2.32×
15Solar energyHome & Garden2.29×
16Nonprofit organizationPolitics & Society1.69×
17ReligionBusiness & Career1.67×
18EBayShopping1.60×
19BankingBusiness & Career1.60×
20BarbecueFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maurice White audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maurice White audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.83×
SpiritualityBALANCE1.67×
Career OrientationPOWER1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maurice White audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.33×
TravellingTHRILL0.40×
Pet OwnershipJOY0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maurice White have in United States?

Maurice White has an estimated audience of 620,625 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Maurice White fans?

40.0% of Maurice White fans are female, 60.0% are male, with an average age of 50.0 years.

03

Which brands do Maurice White fans like most?

Maurice White fans show strongest brand affinity for Phil Collins (14.22×), George Michael (14.12×), and FedEx (3.71×) over the country average.

04

Where do Maurice White fans live in United States?

Maurice White fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Maurice White fans also like?

Beyond Maurice White itself, the audience over-indexes on George Michael (14.12×), FedEx (3.71×), CNN (2.35×), and Cyndi Lauper (8.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Maurice White audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Maurice White. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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