Maurice White Audience in United States
Maurice White has an estimated audience of 347,499 people in United States. 40.0% are female, 60.0% are male, average age 50.0. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Whataburger, Mortgage insurance, Litter box, Public speaking.
The average Maurice White fan in United States is 50.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Whataburger, Mortgage insurance, with strongest over-indexing on Natural rubber (4.8× the country average). Demographically, the Maurice White audience skews more male with an average age of 50.0, and over-indexes on personality traits such as Career Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Soul
Demographics of Maurice White fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 50.0 |
| Estimated audience size | 347,499 |
Audience persona
The typical Maurice White fan in United States is more male, around 50.0 years old, with strong Career Orientation tendencies and a notable affinity for Natural rubber.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 43,914 | 1.15× |
| Texas | 30,570 | 1.02× |
| Florida | 23,812 | 1.01× |
| New York | 20,301 | 1.05× |
| Georgia | 18,659 | 1.74× |
| North Carolina | 15,371 | 1.47× |
| Illinois | 14,421 | 1.25× |
| Ohio | 13,774 | 1.29× |
| Pennsylvania | 13,563 | 1.16× |
| Tennessee | 11,589 | 1.66× |
| Michigan | 11,370 | 1.25× |
| Virginia | 11,221 | 1.33× |
| Maryland | 10,793 | 1.81× |
| New Jersey | 10,675 | 1.21× |
| Alabama | 8,929 | 1.84× |
| Louisiana | 8,068 | 1.8× |
| South Carolina | 7,293 | 1.39× |
| Missouri | 6,899 | 1.23× |
| Indiana | 6,885 | 1.08× |
| Arizona | 6,161 | 0.87× |
| Washington | 5,785 | 0.83× |
| Massachusetts | 5,627 | 0.82× |
| Nevada | 4,846 | 1.44× |
| Connecticut | 4,542 | 1.3× |
| Colorado | 4,504 | 0.82× |
| Mississippi | 4,392 | 1.53× |
| Kentucky | 4,189 | 0.96× |
| Minnesota | 4,027 | 0.81× |
| Wisconsin | 3,595 | 0.69× |
| Oklahoma | 3,250 | 0.84× |
| Arkansas | 2,852 | 1× |
| Oregon | 2,770 | 0.7× |
| Kansas | 2,356 | 0.86× |
| Utah | 1,596 | 0.51× |
| Iowa | 1,555 | 0.54× |
| Nebraska | 1,527 | 0.88× |
| Hawaii | 1,406 | 0.94× |
| Washington, District of Columbia | 1,394 | 1.33× |
| New Mexico | 1,199 | 0.69× |
| Delaware | 1,178 | 1.23× |
| West Virginia | 1,016 | 0.63× |
| Rhode Island | 1,015 | 0.92× |
| Idaho | 975 | 0.56× |
| New Hampshire | 788 | 0.58× |
| Maine | 602 | 0.48× |
| Montana | 399 | 0.41× |
| Alaska | 318 | 0.43× |
| South Dakota | 308 | 0.38× |
| Vermont | 296 | 0.49× |
| North Dakota | 250 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 4.8× | Cars & Mobility |
| Whataburger | 3.3× | Food & Beverages |
| Mortgage insurance | 4.06× | Business & Career |
| Litter box | 1.75× | Pets & Animals |
| Public speaking | 1.7× | Politics & Society |
| Commercial mortgage | 2.31× | Business & Career |
| Graham Greene | 1.77× | Literature |
| Consequence (rapper) | 1.79× | Music & Radio |
| Graham Greene (actor) | 1.62× | |
| Enfamil | 1.56× | Kids & Family |
| Iguala | 3.1× | Travel & Leisure |
| REO Speedwagon | 1.54× | Music & Radio |
| Albert Hammond, Jr. | 5.13× | Music & Radio |
| Nick Jr. (Australia) | 1.75× | Kids & Family |
| Fast Five | 1.6× | Movies & TV |
| Finding Your Roots | 2.06× | Movies & TV |
| Alan Greenspan | 2.53× | Business & Career |
| Cachorros | 2.14× | Pets & Animals |
| Ash vs Evil Dead | 2.07× | Movies & TV |
| Pat's King of Steaks | 2.39× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.34 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Spirituality | BALANCE | 1.28 |
| Urban Lifestyle | OPEN | 1.22 |
| Individualism | JOY | 1.2 |
| Tradition | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.0% |
| Germany | 4.5% |
| Italy | 4.0% |
See Maurice White audiences in other countries
More Soul audiences in United States
- Prince (musician) (6,631,289)
- Diana Ross (5,359,667)
- Stevie Wonder (3,986,001)
- Erykah Badu (3,707,930)
- Lionel Richie (3,643,973)
Frequently asked questions
How many fans does Maurice White have in United States?
Maurice White has an estimated audience of 347,499 people in United States, concentrated in California and Texas.
What is the gender split and age of Maurice White fans?
40.0% of Maurice White fans are female, 60.0% are male, with an average age of 50.0 years.
Which brands do Maurice White fans like most?
Maurice White fans show strongest brand affinity for Natural rubber (4.8×), Whataburger (3.3×), and Mortgage insurance (4.06×) over the country average.
Where do Maurice White fans live in United States?
Maurice White fans in United States are most concentrated in California (reach 43,914), Texas (reach 30,570), and Florida (reach 23,812). These three regions account for the largest share of the active audience.
What other brands do Maurice White fans also like?
Beyond Maurice White itself, the audience over-indexes on Whataburger (3.3×), Mortgage insurance (4.06×), Litter box (1.75×), and Public speaking (1.7×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Maurice White. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.