Maverick City Music Audience in United States
Maverick City Music has an estimated audience of 327,223 people in United States. 69.2% are female, 30.8% are male, average age 41.5. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Drudge Report, Thandie Newton, Singer-songwriter.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Drudge Report, with strongest over-indexing on Autism Awareness (12.82× the country average). Demographically, the Maverick City Music audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Spirituality, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Gospel
Demographics of Maverick City Music fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 41.5 |
| Estimated audience size | 327,223 |
Audience persona
The typical Maverick City Music fan in United States is more female, around 41.5 years old, with strong Spirituality tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 12.82× | Health |
| Diabetes mellitus awareness | 8.33× | Health |
| Drudge Report | 6.89× | Sports |
| Thandie Newton | 16.99× | Movies & TV |
| Singer-songwriter | 3.61× | Music & Radio |
| Microblogging | 7.79× | Technology & Electronics |
| Enterprise Rent-A-Car | 4.9× | Cars & Mobility |
| Magic Johnson | 13.51× | Sports |
| Income tax | 8.82× | Business & Career |
| Bill Russell | 20× | Sports |
| Indeed.com | 2.81× | Business & Career |
| Karl Malone | 17.26× | Sports |
| Google Maps | 2.41× | Internet & Social Media |
| Tim Duncan | 17.33× | Sports |
| Houston Astros | 4.91× | Sports |
| Charles Barkley | 10.86× | Sports |
| Capital One | 2.29× | Business & Career |
| New York Post | 3.77× | News |
| Luka Dončić | 5.94× | Sports |
| Crazy, Stupid, Love. | 9.54× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.42 |
| Luxury Orientation | PREMIUM | 1.4 |
| Community Orientation | OPEN | 1.28 |
| Tradition | CONSERVATISM | 1.19 |
| Mindfulness | BALANCE | 1.16 |
| Risk Appetite | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 85.3% |
| United Kingdom | 2.9% |
| South Africa | 2.4% |
See Maverick City Music audiences in other countries
More Gospel audiences in United States
- CeCe Winans (1,666,722)
- Kirk Franklin (1,256,819)
- Richard Smallwood (825,459)
- Marvin Sapp (570,472)
- Montell Jordan (491,856)
How to read this data
Audience size is the estimated number of people in United States who actively search for Maverick City Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.