Maverick City Music Audience in United States
Maverick City Music has an estimated audience of 327,223 people in United States. 69.2% are female, 30.8% are male, average age 41.5. Top brand affinities: Mackenzie Foy, Iowa Hawkeyes, Product design, Pro-Ject, Whataburger.
Top brand affinities include Mackenzie Foy, Iowa Hawkeyes, Product design, with strongest over-indexing on Mackenzie Foy (12.36× the country average). Demographically, the Maverick City Music audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Spirituality, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Gospel
Demographics of Maverick City Music fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 41.5 |
| Estimated audience size | 327,223 |
Audience persona
The typical Maverick City Music fan in United States is more female, around 41.5 years old, with strong Spirituality tendencies and a notable affinity for Mackenzie Foy.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mackenzie Foy | 12.36× | Fashion & Accessoires |
| Iowa Hawkeyes | 10.98× | Sports |
| Product design | 2.47× | Business & Career |
| Pro-Ject | 4.33× | Music & Radio |
| Whataburger | 1.84× | Food & Beverages |
| Penn & Teller | 6.75× | Movies & TV |
| Keene, New Hampshire | 12.67× | Travel & Leisure |
| UK garage | 3.39× | Music & Radio |
| Historic site | 2.63× | Arts & Culture |
| Kendra Scott | 1.71× | Fashion & Accessoires |
| On the Border Mexican Grill & Cantina | 3.63× | Food & Beverages |
| Bully (2011 film) | 3.59× | Movies & TV |
| 9NEWS (KUSA) | 2.5× | Movies & TV |
| Halsey, Oregon | 4.24× | Travel & Leisure |
| Stamp collecting | 2.26× | Home & Garden |
| Joshua Jackson | 2.15× | Movies & TV |
| Jesse Plemons | 1.63× | Movies & TV |
| Meals on Wheels | 2.64× | Food & Beverages |
| Grinch | 1.8× | Movies & TV |
| Home staging | 2.28× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.42 |
| Luxury Orientation | PREMIUM | 1.4 |
| Community Orientation | OPEN | 1.28 |
| Tradition | CONSERVATISM | 1.19 |
| Mindfulness | BALANCE | 1.16 |
| Risk Appetite | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 85.3% |
| United Kingdom | 2.9% |
| South Africa | 2.4% |
See Maverick City Music audiences in other countries
More Gospel audiences in United States
- CeCe Winans (1,666,722)
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- Richard Smallwood (825,459)
- Marvin Sapp (570,472)
- Montell Jordan (491,856)
How to read this data
Audience size is the estimated number of people in United States who actively search for Maverick City Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.