Rascasse Audience Intelligence

Maverick City Music Audience in United States

A data profile of the people who buy, follow and care about Maverick City Music in United States — modelled from more than twelve digital signal sources. Maverick City Music has an estimated audience of 294,205 people in United States.

#15among Gospel in United States#12213among Person in United States#7141in Music & Radio

The average Maverick City Music fan in United States is 39.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Georgia.

Top brand affinities include Thandie Newton, Drudge Report, Bill Russell, with strongest over-indexing on Thandie Newton (17.06× the country average).

Demographically, the Maverick City Music audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maverick City Music fan in United States is more female, around 39.7 years old, with strong Spirituality tendencies and a notable affinity for Thandie Newton.

Category: Music & Radio · Type: Person · Subtype: Gospel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maverick City Music profile in United States.

Audience size
294K
in United States
Gender
67.5%♀
32.5% male
Age
39.7
average years
Country rank
#48842
Person in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maverick City Music fans

67.5% are female, 32.5% are male, average age 39.7.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Maverick City Music audience in United States
MetricValue
Female67.5%
Male32.5%
Average age39.7
Estimated audience size294,205
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Maverick City Music audience in United States
Age bracketShare%
16-1924%
20-2914%
30-3916%
40-4921%
50+24%
Fig. 04

Worldwide distribution

84.2%

of the worldwide Maverick City Music audience comes from United States.

Worldwide audience distribution share by country for Maverick City Music
CountryShare
United States84.2%
United Kingdom2.8%
Canada2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maverick City Music audience in United States is strongest.

Fig. 05

Top regions by affinity

Maverick City Music fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~20K2.25×
02Tennessee~10K1.92×
03Alabama~9K1.90×
04Mississippi~5K1.90×
05North Carolina~20K1.85×
06Maryland~10K1.82×
07Arkansas~5K1.78×
08South Carolina~8K1.76×
09Virginia~10K1.65×
10Louisiana~7K1.60×
11Florida~30K1.49×
12Texas~40K1.40×
13Washington, District of Columbia~1K1.35×
14Ohio~10K1.23×
15Oklahoma~4K1.20×
16Kentucky~5K1.13×
17Oregon~4K1.11×
18Delaware<1K1.10×
19Indiana~6K1.05×
20Minnesota~5K1.04×
21Missouri~5K1.01×
22Nebraska~2K0.94×
23West Virginia~1K0.92×
24Alaska<1K0.92×
25Vermont<1K0.91×
26North Dakota<1K0.90×
27Kansas~2K0.89×
28South Dakota<1K0.89×
29Rhode Island<1K0.88×
30Montana<1K0.87×
31Connecticut~3K0.84×
32Hawaii~1K0.84×
33Michigan~7K0.83×
34New Hampshire~1K0.83×
35Maine<1K0.83×
36Pennsylvania~9K0.82×
37Idaho~1K0.82×
38New Mexico~1K0.81×
39Illinois~8K0.79×
40New Jersey~6K0.79×
41Iowa~2K0.79×
42Arizona~5K0.71×
43Utah~2K0.71×
44Wisconsin~3K0.70×
45Nevada~2K0.70×
46New York~10K0.69×
47Washington~4K0.66×
48Massachusetts~4K0.65×
49Colorado~3K0.65×
50California~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Maverick City Music, United States
0.62×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maverick City Music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maverick City Music audience
#·InterestCategoryAffinity×
01Bill RussellSports20.00×
02Tim DuncanSports17.16×
03Thandie NewtonMovies & TV17.06×
04Erin AndrewsSports13.72×
05RonaldinhoSports11.49×
06Magic JohnsonSports10.50×
07Larry BirdSports8.82×
08Drudge ReportSports5.94×
09New TestamentPolitics & Society4.83×
10QVCMovies & TV4.57×
11New York PostNews3.72×
12FedExBusiness & Career3.42×
13Discount storesShopping2.94×
14Mortgage loansBusiness & Career2.53×
15BiblePolitics & Society2.44×
16TV talkshowsMovies & TV2.21×
17Shopping mallsShopping2.13×
18TMZInternet & Social Media2.13×
19ReligionBusiness & Career2.00×
20PinterestInternet & Social Media1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maverick City Music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maverick City Music audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.03×
PatriotismCONSERVATISM1.72×
Community OrientationOPEN1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maverick City Music audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.86×
ExtroversionTHRILL0.88×
DIY MentalityTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maverick City Music have in United States?

Maverick City Music has an estimated audience of 294,205 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Maverick City Music fans?

67.5% of Maverick City Music fans are female, 32.5% are male, with an average age of 39.7 years.

03

Which brands do Maverick City Music fans like most?

Maverick City Music fans show strongest brand affinity for Thandie Newton (17.06×), Drudge Report (5.94×), and Bill Russell (20×) over the country average.

04

Where do Maverick City Music fans live in United States?

Maverick City Music fans in United States are most concentrated in Texas (reach ~40K), Florida (reach ~30K), and Georgia (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Maverick City Music fans also like?

Beyond Maverick City Music itself, the audience over-indexes on Drudge Report (5.94×), Bill Russell (20×), Tim Duncan (17.16×), and FedEx (3.42×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Maverick City Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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