Rascasse Audience Intelligence

Miami University Audience in United States

A data profile of the people who buy, follow and care about Miami University in United States — modelled from more than twelve digital signal sources. Miami University has an estimated audience of 934,624 people in United States.

#150among University in United States#2264among POI in United States#1611in Business & Career

The average Miami University fan in United States is 38.9 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, Florida, Illinois.

Top brand affinities include Colgate University, FlightAware, Boho-chic, with strongest over-indexing on Colgate University (94.9× the country average).

Demographically, the Miami University audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Miami University fan in United States is more female, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Colgate University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miami University profile in United States.

Audience size
935K
in United States
Gender
57.5%♀
42.5% male
Age
38.9
average years
Country rank
#24768
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miami University fans

57.5% are female, 42.5% are male, average age 38.9.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Miami University audience in United States
MetricValue
Female57.5%
Male42.5%
Average age38.9
Estimated audience size934,624
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Miami University audience in United States
Age bracketShare%
16-1926%
20-2915%
30-3915%
40-4924%
50+20%
Fig. 04

Worldwide distribution

71.3%

of the worldwide Miami University audience comes from United States.

Worldwide audience distribution share by country for Miami University
CountryShare
United States71.3%
Japan6.2%
Germany2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miami University audience in United States is strongest.

Fig. 05

Top regions by affinity

Miami University fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~400K13.02×
02Indiana~40K2.24×
03Kentucky~20K2.11×
04Illinois~50K1.75×
05Washington, District of Columbia~3K1.22×
06Florida~80K1.19×
07Connecticut~10K1.19×
08Michigan~30K1.15×
09Massachusetts~20K1.05×
10West Virginia~5K1.03×
11Pennsylvania~30K1.01×
12Virginia~20K1.00×
13Maryland~20K0.98×
14New Jersey~20K0.94×
15New York~40K0.85×
16North Carolina~20K0.84×
17Missouri~10K0.84×
18Wisconsin~10K0.80×
19Tennessee~10K0.79×
20Georgia~20K0.78×
21Vermont~1K0.78×
22Colorado~10K0.77×
23Minnesota~10K0.75×
24Rhode Island~2K0.75×
25South Carolina~10K0.74×
26New Hampshire~3K0.73×
27Delaware~2K0.71×
28Maine~2K0.68×
29Kansas~5K0.66×
30North Dakota~1K0.64×
31Nebraska~3K0.63×
32Alabama~8K0.62×
33Iowa~5K0.62×
34Alaska~1K0.62×
35South Dakota~1K0.61×
36Texas~50K0.59×
37Mississippi~4K0.58×
38Montana~2K0.58×
39Louisiana~7K0.56×
40Arkansas~4K0.54×
41Hawaii~2K0.53×
42Arizona~10K0.51×
43New Mexico~2K0.50×
44Washington~9K0.49×
45Oklahoma~5K0.49×
46Nevada~4K0.49×
47Idaho~2K0.49×
48Oregon~5K0.48×
49California~50K0.47×
50Utah~4K0.44×
Fig. 06

Affinity by region

Affinity by region — Miami University, United States
0.44×1.00×13.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miami University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miami University audience
#·InterestCategoryAffinity×
01Colgate UniversityBusiness & Career94.90×
02Brown UniversityBusiness & Career31.62×
03Ohio UniversityBusiness & Career28.61×
04Boston CollegeBusiness & Career24.60×
05FlightAwareTravel & Leisure13.29×
06Northwestern UniversityBusiness & Career11.40×
07avatar last airbenderMovies & TV9.84×
08Ohio State UniversityBusiness & Career9.29×
09University of MiamiBusiness & Career8.98×
10Metropolitan Museum of ArtArts & Culture8.08×
11Museum of Modern ArtArts & Culture7.25×
12Boho-chicFashion & Accessoires7.20×
13FedExBusiness & Career3.58×
14Discount storesShopping3.33×
15CollegeBusiness & Career3.18×
16Mortgage loansBusiness & Career2.83×
17Pizza HutFood & Beverages2.70×
18SubwayFood & Beverages2.49×
19FloridaTravel & Leisure2.48×
20PinterestInternet & Social Media2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miami University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miami University audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.40×
Convenience OrientationPREMIUM1.88×
SustainabilityBALANCE1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miami University audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
Healthy LifestyleBALANCE0.91×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miami University have in United States?

Miami University has an estimated audience of 934,624 people in United States, concentrated in Ohio and Florida.

02

What is the gender split and age of Miami University fans?

57.5% of Miami University fans are female, 42.5% are male, with an average age of 38.9 years.

03

Which brands do Miami University fans like most?

Miami University fans show strongest brand affinity for Colgate University (94.9×), FlightAware (13.29×), and Boho-chic (7.2×) over the country average.

04

Where do Miami University fans live in United States?

Miami University fans in United States are most concentrated in Ohio (reach ~400K), Florida (reach ~80K), and Illinois (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Miami University fans also like?

Beyond Miami University itself, the audience over-indexes on FlightAware (13.29×), Boho-chic (7.2×), Brown University (31.62×), and Ohio State University (9.29×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More University audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for Miami University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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