Miami University Audience in United States

Miami University has an estimated audience of 934,624 people in United States. 57.5% are female, 42.5% are male, average age 38.9. Top regions: Ohio, Florida, Illinois. Top brand affinities: Colgate University, FlightAware, Ohio State University, Bachelor of Business Administration, Brown University.

The average Miami University fan in United States is 38.9 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Florida, Illinois. Top brand affinities include Colgate University, FlightAware, Ohio State University, with strongest over-indexing on Colgate University (108.91× the country average). Demographically, the Miami University audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Miami University fans

Demographic split for Miami University audience in United States
MetricValue
Female57.5%
Male42.5%
Average age38.9
Estimated audience size934,624

Audience persona

The typical Miami University fan in United States is more female, around 38.9 years old, with strong Sustainability tendencies and a notable affinity for Colgate University.

Top regions in United States

Top regions ranked by reach for Miami University in United States
RegionReachAffinity
Ohio389,09413.51×
Florida82,3031.3×
Illinois57,1931.84×
California51,4600.5×
New York49,3940.95×
Texas47,0480.59×
Indiana35,8272.1×
Pennsylvania31,5841×
Michigan28,9671.19×
New Jersey24,4841.03×
Kentucky23,4102×
North Carolina22,8920.81×
Virginia22,8071×
Georgia22,7060.79×
Massachusetts20,3521.11×
Maryland17,1401.07×
Tennessee14,4380.77×
Connecticut12,4291.33×
Missouri12,0230.8×
Colorado11,9930.81×
Wisconsin10,1550.72×
Minnesota10,0770.75×
South Carolina9,9400.71×
Washington9,0690.48×
Arizona8,6710.45×
Alabama7,2550.56×
Louisiana6,2420.52×
Oregon4,6840.44×
Oklahoma4,3970.42×
Kansas4,1950.57×
West Virginia4,1680.96×
Iowa4,1280.54×
Nevada3,8570.43×
Washington, District of Columbia3,6331.29×
Mississippi3,5670.46×
Arkansas3,1580.41×
Utah2,8410.34×
New Hampshire2,4180.66×
Nebraska2,2500.48×
Rhode Island2,0290.68×
Maine1,8300.55×
New Mexico1,7230.37×
Delaware1,6250.63×
Hawaii1,5730.39×
Idaho1,5220.32×
Vermont1,1680.71×
Montana9290.36×
North Dakota7710.4×
South Dakota7570.35×
Alaska5480.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Miami University audience
BrandAffinityCategory
Colgate University108.91×Business & Career
FlightAware13.96×Travel & Leisure
Ohio State University10.71×Business & Career
Bachelor of Business Administration39.22×Business & Career
Brown University31.85×Business & Career
San Jose State University36.76×Business & Career
Bonnaroo Music Festival14.79×Music & Radio
Northwestern University13.2×Business & Career
Planet Fitness3.22×Sports
Boston College26.89×Business & Career
Diaper bag4.98×Kids & Family
University of Miami9.97×Business & Career
Syracuse University16.38×Business & Career
Ohio University27.12×Business & Career
Spaceballs12.85×Movies & TV
University of Notre Dame8.39×Business & Career
University of Florida7.41×Business & Career
Columbia University8.96×Business & Career
ULTA Beauty3.18×Beauty & Wellness
Boho-chic3.95×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Miami University audience
TraitClusterScore
SustainabilityBALANCE1.7
MindfulnessBALANCE1.18
IndulgenceJOY1.18
Sports ActivityPOWER1.13
Social Media UsageJOY1.05
ExtroversionTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Miami University
CountryShare
United States71.4%
Japan6.3%
Germany2.3%

See Miami University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Miami University have in United States?

Miami University has an estimated audience of 934,624 people in United States, concentrated in Ohio and Florida.

What is the gender split and age of Miami University fans?

57.5% of Miami University fans are female, 42.5% are male, with an average age of 38.9 years.

Which brands do Miami University fans like most?

Miami University fans show strongest brand affinity for Colgate University (108.91×), FlightAware (13.96×), and Ohio State University (10.71×) over the country average.

Where do Miami University fans live in United States?

Miami University fans in United States are most concentrated in Ohio (reach 389,094), Florida (reach 82,303), and Illinois (reach 57,193). These three regions account for the largest share of the active audience.

What other brands do Miami University fans also like?

Beyond Miami University itself, the audience over-indexes on FlightAware (13.96×), Ohio State University (10.71×), Bachelor of Business Administration (39.22×), and Brown University (31.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Miami University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.