Miami University Audience in United States
Miami University has an estimated audience of 934,624 people in United States. 57.5% are female, 42.5% are male, average age 38.9. Top regions: Ohio, Florida, Illinois. Top brand affinities: Idaho State University, Historic site, Sinaloa, edureka, The Kessler.
The average Miami University fan in United States is 38.9 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Florida, Illinois. Top brand affinities include Idaho State University, Historic site, Sinaloa, with strongest over-indexing on Idaho State University (18.96× the country average). Demographically, the Miami University audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Miami University fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 38.9 |
| Estimated audience size | 934,624 |
Audience persona
The typical Miami University fan in United States is more female, around 38.9 years old, with strong Sustainability tendencies and a notable affinity for Idaho State University.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Ohio | 389,094 | 13.51× |
| Florida | 82,303 | 1.3× |
| Illinois | 57,193 | 1.84× |
| California | 51,460 | 0.5× |
| New York | 49,394 | 0.95× |
| Texas | 47,048 | 0.59× |
| Indiana | 35,827 | 2.1× |
| Pennsylvania | 31,584 | 1× |
| Michigan | 28,967 | 1.19× |
| New Jersey | 24,484 | 1.03× |
| Kentucky | 23,410 | 2× |
| North Carolina | 22,892 | 0.81× |
| Virginia | 22,807 | 1× |
| Georgia | 22,706 | 0.79× |
| Massachusetts | 20,352 | 1.11× |
| Maryland | 17,140 | 1.07× |
| Tennessee | 14,438 | 0.77× |
| Connecticut | 12,429 | 1.33× |
| Missouri | 12,023 | 0.8× |
| Colorado | 11,993 | 0.81× |
| Wisconsin | 10,155 | 0.72× |
| Minnesota | 10,077 | 0.75× |
| South Carolina | 9,940 | 0.71× |
| Washington | 9,069 | 0.48× |
| Arizona | 8,671 | 0.45× |
| Alabama | 7,255 | 0.56× |
| Louisiana | 6,242 | 0.52× |
| Oregon | 4,684 | 0.44× |
| Oklahoma | 4,397 | 0.42× |
| Kansas | 4,195 | 0.57× |
| West Virginia | 4,168 | 0.96× |
| Iowa | 4,128 | 0.54× |
| Nevada | 3,857 | 0.43× |
| Washington, District of Columbia | 3,633 | 1.29× |
| Mississippi | 3,567 | 0.46× |
| Arkansas | 3,158 | 0.41× |
| Utah | 2,841 | 0.34× |
| New Hampshire | 2,418 | 0.66× |
| Nebraska | 2,250 | 0.48× |
| Rhode Island | 2,029 | 0.68× |
| Maine | 1,830 | 0.55× |
| New Mexico | 1,723 | 0.37× |
| Delaware | 1,625 | 0.63× |
| Hawaii | 1,573 | 0.39× |
| Idaho | 1,522 | 0.32× |
| Vermont | 1,168 | 0.71× |
| Montana | 929 | 0.36× |
| North Dakota | 771 | 0.4× |
| South Dakota | 757 | 0.35× |
| Alaska | 548 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Idaho State University | 18.96× | Business & Career |
| Historic site | 5.11× | Arts & Culture |
| Sinaloa | 3.97× | Travel & Leisure |
| edureka | 39.22× | Business & Career |
| The Kessler | 27.12× | Arts & Culture |
| JC Whitney | 14.79× | Shopping |
| Mothercare | 2.89× | Kids & Family |
| Keegan Bradley | 6.34× | Sports |
| Paul Casey | 31.85× | Sports |
| Urban horticulture | 2.73× | Home & Garden |
| Jesse Plemons | 2.38× | Movies & TV |
| Certified diabetes educator | 9.12× | Business & Career |
| Unique Gifts | 1.59× | Shopping |
| Nebraska Cornhuskers football | 2.19× | Sports |
| Jeep Wagoneer | 3.29× | Cars & Mobility |
| Monogram | 2.21× | Home & Garden |
| Cachorro | 3.1× | Pets & Animals |
| Kento Yamazaki | 6× | Movies & TV |
| Iowa Lottery | 5.55× | Games |
| Noodle (Gorillaz) | 1.84× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.7 |
| Mindfulness | BALANCE | 1.18 |
| Indulgence | JOY | 1.18 |
| Sports Activity | POWER | 1.13 |
| Social Media Usage | JOY | 1.05 |
| Extroversion | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.4% |
| Japan | 6.3% |
| Germany | 2.3% |
See Miami University audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does Miami University have in United States?
Miami University has an estimated audience of 934,624 people in United States, concentrated in Ohio and Florida.
What is the gender split and age of Miami University fans?
57.5% of Miami University fans are female, 42.5% are male, with an average age of 38.9 years.
Which brands do Miami University fans like most?
Miami University fans show strongest brand affinity for Idaho State University (18.96×), Historic site (5.11×), and Sinaloa (3.97×) over the country average.
Where do Miami University fans live in United States?
Miami University fans in United States are most concentrated in Ohio (reach 389,094), Florida (reach 82,303), and Illinois (reach 57,193). These three regions account for the largest share of the active audience.
What other brands do Miami University fans also like?
Beyond Miami University itself, the audience over-indexes on Historic site (5.11×), Sinaloa (3.97×), edureka (39.22×), and The Kessler (27.12×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Miami University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.